Big City vs. Rural: Where Should You Run Your Business?

City Versus CountryEver hear the saying, “Location, location, location!” Though it’s a phrase coined by realtors hoping to move some fixer uppers in a prime neighborhood, even entrepreneurs are often stuck on where to run their business from. From networking opportunities and potential investors to income tax rates, it’s often a balance between what a business needs and what an owner wants.
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Building a Fashion Brand with Miracle Wanzo

Building a Fashion Brand

Building a fashion brand is hard. First of all, you need a lot of money and connections to be able to sell big brand name clothing. Secondly, it’s difficult to design and produce your own fashion line. Perhaps more importantly, it’s nearly impossible to break into the fashion scene and actually make any money.

Well, today I was proven wrong on all three counts. [Continue reading]

5 Reasons to Ignore Your Average Conversion Rate

Average-Conversion-Rate-PictureThe conversion rate.  If you’re anything like me, it’s the single most important metric you look at next to revenue when checking analytics.  But buried in that seemingly straightforward number are all sorts of nasty deceptions.

In this post I’m going to tell you why you should never take your average conversion rate at face value.  You’ll learn how to uncover hidden insights, remove misleading “noise” and ultimately get a better understanding of the health of your business.

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Mobilegeddon & Underrated SEO Techniques with Rand Fishkin of Moz

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Traditionally, most eCommerce owners have thought that creating original content is all that’s needed to improve their SEO and increase their Google rankings. But in this data-driven world, innovative content alone is not enough to ensure the success of your brand.
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How to Run Efficient, Highly Automated Warehouses

Running a Warehouse

So you decided to make the jump and own your own warehouse. You found the ideal location, built it out according to your specifications, finished stocking it, and your first order just came in. Now all you have to do is figure out how to run it, from keeping track of stock, employees and order statuses.
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A Beginner’s Guide to Setting Up a Warehouse

Warehouse Set Up

Drop shipping is quickly becoming a thing of the past, whether those of us that use the model like it or not. It’s easier than ever to find economical and efficient ways to own the entire ordering process, from packing to shipping, by incorporating the newest developments in fulfillment technology.

Warehouse guru Aaron Rubin joins me in a two-part series about warehouses. We’ll help you determine the right time for acquiring your own warehouse and cover every aspect of running one so yours will be a well-oiled warehouse machine.
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The 7 Secret Steps to Find, Hire & Keep a Killer Copywriter

CopywritersIgnore flashy resumes and forget the MLA manual. If your brand is in need of attention grabbing headlines, compelling product descriptions, epic email campaigns and more, you need to focus your energies on much more than a fancy CV.

There are thousands of great copywriters in the world. There’s probably hundreds that could do a decent job writing for your brand. But why settle for mediocrity when you can put the right steps in place to hire a copywriter that’s the absolute best option for your business.

Here’s my proven seven step process for finding a mind blowingly good copywriter and convincing them to stick around to help you grow your business.
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How to Pay Less in Taxes Without Going to Prison

Jailed

Taxes. The one word that most entrepreneurs dread even thinking about, let alone going through the process of filing. If unprepared, a business owner can feel like taxes are a dark cloud looming over them. However, there are many legal ways that entrepreneurs have found how to reduce the amount of taxes they need to pay, but also the time spent organizing and preparing them.
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How to Start Selling on Amazon with Matt Clark

Amazon Selling MachineeCommerce business owners often get caught in the trap of considering Amazon to be one of their biggest competitors. They spend too much time and money fighting against the tide of loyal and secure Amazon customers. Yet many business owners don’t realize that Amazon is an incredible resource for getting your brand and products known.
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10 Things to Consider When Deciding Whether to Sell Your Business

When to Sell Your Business

Selling a business can be tricky, well, business. If you find yourself in limbo – unsure of whether it’s time to find another owner or simply close up shop, we’ve got Drew Sanocki on the case. After selling a business he built from the ground up, Drew now helps others buy and sell businesses.

But before you think about selling your business, we’ll take you from determining if putting your business up for sale is even viable. You’ll get practical advice from Drew and Andrew’s past business sales along with tips to facilitate your own successful (and profitable) exit from your business. [Continue reading]