How Not to Botch Your Website Migration

MigrationIn my last post, I talked about why I’m investing heavily in a new website and how to prepare for a complete redesign of your store.  In this post, I want to take you inside our process for going from theoretical concept to a shiny, non-botched live new store.

This is my 3rd large cart migration, so I’ve made all the mistakes in the book.  From managing a team, to technical issues to dealing with project fatigue, I’ll be covering it all. [Continue reading]

Buy, Revive and Grow a Floundering eCommerce Business

109721552You can spend the better part of a decade painstakingly growing a business from scratch. Or you can buy eCommer business and – with a few tweaks – quadruple profitability in just a couple years.

Which options sounds better to you?

It’s a clear choice for Dana Jaunzemis of HomeHealthTesting.com and 44Ideas.net, whose specialty lies in reviving businesses where growth has slowed, or even stalled out.

Even if you’re just thinking about getting started in eCommerce, buying a business is still a potentially viable option. “It can be easier than starting one from the ground up,” says Jaunzemis. “Buying takes the whole learning curve out of the start-up phase. It’s like trying on clothes in a dressing room and saying, ‘Well, this looks good’.”

Jaunzemis weighs in on how to make the buying process feasible, rather than an unattainable feat. Read on to see how to identify key points for making dramatic improvements to a struggling business.

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December News Roundup: Cyber Monday Stats, Google Enhanced Analytics and More

eCommerce NewsWhat’s new in the eCommerce world? We’re glad you asked. Andrew Youderian and Drew Sanocki are back with another look at the latest eCommerce news from the past couple of months including this year’s Cyber Monday stats, Capital One’s acquisition of AmeriCommerce and the Alibaba holiday that is blowing eCommerce sales out of the water.
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My $50,000 Bet: How to Plan for (and Justify) a New Website Design

eCommerce-Website-Design-BetI never shy away from a good bet, especially when I have a hand in determining the outcome.

But when I realized the cost for our store redesign would be $50,000, it gave me serious pause.  Was I making a smart long-term investment?  Or just the worst – and biggest – bet of my life?

In this post I’ll be explaining why we’re embarking on such a massive project, how we prepared for the redesign and the analysis I did to make sure I wasn’t certifiably insane for spending so much. [Continue reading]

Mobile Shoppers Are Taking Over the World. Here’s What To Do About It.

shutterstock_183998006Here’s a riddle for you. What’s 5-inches tall and transforming the way we shop online?

It’s your smartphone.

Mobile is the fastest growing segment of online shoppers in the world. If you haven’t yet taken advantage of mobile shoppers, it’s time to give your eCommerce site a long overdue mobile awakening.

In this post we’ll discuss eCommerce mobile design, including key design elements, choosing the right platform for design and looking at sites that nail it in the mobile eCommerce department.
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Alibaba vs. Amazon: An In-Depth Comparison of Two eCommerce Giants

Head-to-HeadEveryone likes a good showdown.  With Alibaba’s recent IPO, people are eager to pit the two eCommerce juggernauts against each other to create an Alibaba vs. Amazon faceoff.

But Alibaba is widely misunderstood.  And despite being an enormous eCommerce peer, it’s extremely different from Amazon.  Are the two really destined to be arch enemies or is it all just exaggerated drama?

In this post, I’ll dive deep into the nitty gritty of both companies:  what makes them tick, how they make money, how they’re different and what they mean for the future of eCommerce. [Continue reading]

October News Roundup: A History-Making IPO, Apple Pay and More

eCommerce-NewsThe boys are back in town! Our eCommerce veterans and podcast hosts Andrew Youderian and Drew Sanocki are taking a look at the biggest news in the world of eCommerce.

Alibaba has gone public and is now the biggest IPO in history. Plus, we look at the debut of Apple Pay, Facebook’s new ad platform, Jeter’s retirement and more in this month’s breakdown.
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Lights, Camera, Action: How to Sell Your Brand and Move More Products with eCommerce Product Videos

news shootingYou’ve probably wondered what it would take to create killer video content for your business. Maybe you’ve priced it out with an area professional but balked when it was time to pull the trigger.

Or perhaps you’ve spent a few hours scanning CNET for the best handheld camcorder, convinced that with your laptop and a long weekend you could do it yourself, but for whatever reason you’re stuck. You love videos, you love how some of your favorite businesses use them, but you don’t know if they’re actually worth the effort.

I’ve got good news for you—they are.
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September News Roundup: Mobile Is Taking Over, Goodbye Google Authorship and More

eCommerce-NewsOur eCommerce veterans and podcast hosts Andrew Youderian and Drew Sanocki are back for a look at the biggest news in the world of eCommerce. We’ve got some not surprising news about mobile (depending on who you ask) and lots of updates from the Google ecosystem. Here’s a look at what everyone is talking about in September.

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Outsourcing Tips for Finding Phenomenal Remote Workers

RemoteFinding great outsourcers is hard.  How can you hire great remote workers among the sea of amateurs who will waste your time or, worse, hurt your business?

We spoke to one of the first adopters of outsourcing, Katrina McKinnon, who has been outsourcing work since the 90s, before it was the cool – or understood – thing to do. After years of experience, she shares her best outsourcing tips.

She specializes in how to find the absolute best candidates and make sure both the employee and the employed are happy.

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