The 7 Secret Steps to Find, Hire & Keep a Killer Copywriter

CopywritersIgnore flashy resumes and forget the MLA manual. If your brand is in need of attention grabbing headlines, compelling product descriptions, epic email campaigns and more, you need to focus your energies on much more than a fancy CV.

There are thousands of great copywriters in the world. There’s probably hundreds that could do a decent job writing for your brand. But why settle for mediocrity when you can put the right steps in place to hire a copywriter that’s the absolute best option for your business.

Here’s my proven seven step process for finding a mind blowingly good copywriter and convincing them to stick around to help you grow your business.
[Continue reading]

The Entrepreneur’s Curse: A Temptation to Manage Multiple Businesses

Running Multiple BusinessesHere’s what an average day for someone who runs multiple businesses often looks like. They wake at the crack of dawn, check emails, check sales from last night, check inventory levels, check in on orders going out that day, check back on orders being processed that day, make a cup of coffee, send a tweet, check emails again, field phone calls from their wholesaler, return phone calls from customers, check email and finally get to take a swig of coffee. And that’s just before 9 a.m.

As nuts as this may sound, it isn’t far from the truth for many entrepreneurs juggling several eCommerce businesses. Multiple business owners and podcast hosts Andrew Youderian and Bill D’Alessandro discuss how to manage your expectations when you’re running two or more businesses, why so many entrepreneurs take this difficult path and tips for making it work if you do.
[Continue reading]

Migrating to Shopify from Magento: The Results of our $50,000 Redesign

Primary-Image-MovingLast December I announced we were migrating our eCommerce store, Right Channel Radios, from the Magento shopping cart to Shopify.  Not only were we migrating platforms, but we were also pouring $50,000 into a complete overhaul of the brand and the website design.

After close to half a year’s worth of work, we launched the new website in late January.  The results are officially in and I’ll be sharing them in today’s post.  I’ll also be sharing loads of before-and-after pictures, as well as some of my thoughts on Shopify vs. Magento.

Hope you enjoy this sneak-peek into our redesign and migration process. [Continue reading]

Meet Ben Jenkins: eCommerce Branding Expert, Baseball Player and Designer

IMG_0054WebReadyBen Jenkins is a collection of conflicting stereotypes. He’s a retired baseball player with a degree from the Art Institute in Chicago. He’s a southern gentleman who occasionally cusses. He loves to smoke a pipe but is a total health nut. He’s intimidatingly cool, but just wants to hang out with his wife and three sons. “There’s a stigma that you can’t be creative and an athlete,” he laughs, “but both sides always appealed to me.”
[Continue reading]

The Minaal Story: From Product Design and Manufacturing to a $350K Kickstarter Campaign

Minaal BagJimmy Hayes, co-founder of Minaal, has the travel bug bad. It started innocently enough when, while on university exchange in Vancouver, he and his friend Doug Barber bought a Plymouth Grand Voyager van and drove 18,000 miles around North America. Little did they know it then, but their shared wanderlust was a brilliant travel solution in the making.

After logging miles on the road and in the air, the two longed to create a bag for people that would help them travel faster, happier and more productively.

The only hitch? They had no design, sourcing or manufacturing background whatsoever.
[Continue reading]

How Not to Botch Your Website Migration

MigrationIn my last post, I talked about why I’m investing heavily in a new website and how to prepare for a complete redesign of your store.  In this post, I want to take you inside our process for going from theoretical concept to a shiny, non-botched live new store.

This is my 3rd large cart migration, so I’ve made all the mistakes in the book.  From managing a team, to technical issues to dealing with project fatigue, I’ll be covering it all. [Continue reading]

Buy, Revive and Grow a Floundering eCommerce Business

109721552You can spend the better part of a decade painstakingly growing a business from scratch. Or you can buy eCommer business and – with a few tweaks – quadruple profitability in just a couple years.

Which options sounds better to you?

It’s a clear choice for Dana Jaunzemis of and, whose specialty lies in reviving businesses where growth has slowed, or even stalled out.

Even if you’re just thinking about getting started in eCommerce, buying a business is still a potentially viable option. “It can be easier than starting one from the ground up,” says Jaunzemis. “Buying takes the whole learning curve out of the start-up phase. It’s like trying on clothes in a dressing room and saying, ‘Well, this looks good’.”

Jaunzemis weighs in on how to make the buying process feasible, rather than an unattainable feat. Read on to see how to identify key points for making dramatic improvements to a struggling business.

[Continue reading]

December News Roundup: Cyber Monday Stats, Google Enhanced Analytics and More

eCommerce NewsWhat’s new in the eCommerce world? We’re glad you asked. Andrew Youderian and Drew Sanocki are back with another look at the latest eCommerce news from the past couple of months including this year’s Cyber Monday stats, Capital One’s acquisition of AmeriCommerce and the Alibaba holiday that is blowing eCommerce sales out of the water.
[Continue reading]

My $50,000 Bet: How to Plan for (and Justify) a New Website Design

eCommerce-Website-Design-BetI never shy away from a good bet, especially when I have a hand in determining the outcome.

But when I realized the cost for our store redesign would be $50,000, it gave me serious pause.  Was I making a smart long-term investment?  Or just the worst – and biggest – bet of my life?

In this post I’ll be explaining why we’re embarking on such a massive project, how we prepared for the redesign and the analysis I did to make sure I wasn’t certifiably insane for spending so much. [Continue reading]

Mobile Shoppers Are Taking Over the World. Here’s What To Do About It.

shutterstock_183998006Here’s a riddle for you. What’s 5-inches tall and transforming the way we shop online?

It’s your smartphone.

Mobile is the fastest growing segment of online shoppers in the world. If you haven’t yet taken advantage of mobile shoppers, it’s time to give your eCommerce site a long overdue mobile awakening.

In this post we’ll discuss eCommerce mobile design, including key design elements, choosing the right platform for design and looking at sites that nail it in the mobile eCommerce department.
[Continue reading]