The Secret to Making More Money with Free Shipping

Carrier pigeonIn the world of Amazon Prime, free shipping has become an expected standard for most online shoppers. For most of the bigger retailers, this does not pose any significant threat to their bottom line. But how can the smaller eCommerce owners compete in that environment? Shipping has been a topic that we’ve discussed briefly in the past, but today, we are talking about how you can offer free shipping as a merchant, without absolutely murdering your profitability.

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Sourcing Products, Foreign Bank Accounts & More in China

China 6Just the mention of China can bring up varied reactions from most people. A lot of people may think of China as an over-populated country with huge cities. Others know it as a place where most of their products comes from. Culturally, it’s a bit of an enigma. But to those of us in the eCommerce world, China is incredibly relevant with boundless opportunities for growth in your business.

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A Behind-the-Scenes Look at the Private Forum with Laura Serino

Laura SerinoIf you are a part of our private eCommerce forum or have been thinking about joining up, then you may have wondered just how we review and accept new members. If you’ve ever wanted to emulate the copy from our site, you’ll meet the voice behind the content, our Community Manager Laura Serino.

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How to Make Gut Level, Intuition-Based Decisions

Trust Your GutAs an entrepreneur, one of the best tools in your tool box is your intuition. While analytics and data are the best foundation for decision making, they are sadly not available in every situation. If you can tap into your gut instinct when faced with issues like potential new hires to investments, it will save you time, money and grief for years to come.

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Making the Leap to Full-Time Entrepreneurship

Full-Time EntrepreneurshipEvery entrepreneur dreams about transitioning to working full-time on their business. Coming up with the right strategy for this transition can be a daunting task. Do you quit your job to work on your business, or do you work on your business as a side project while still working full-time? Regardless of how you go about it, making the leap to full-time is daunting. Bill D’Alessandro and I answer these and other related questions as we share our experiences becoming full time entrepreneurs.

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Facing the Business Doldrums: 6 Questions to Ask When Your Business Stalls

Business Plateau Most entrepreneurs worry about how to continue growing their business once they hit the inevitable plateau. For many companies, this happens once they hit the high six to low seven figures. If your business has tapered off and you can’t seem to move the needle, here are six key questions you need to ask yourself to determine your next step.

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Life As A Remote Employee: Tales from the Other Side of the Desk

Laura SerinoWhen it comes to being a remote employee I qualify in every sense of the word. I live on an island twelve miles out to sea in a community of barely 400 people. We have a single grocery store, a solo gas pump and a ferry that leaves just three times a day. And for my job? I work remotely from home as the Community & Content Manager for eCommerceFuel.

It wasn’t always like this for me. I worked as a writer for giant corporations for the past ten years before finding the job that allowed me to work from home. I tell people that being a remote employee has saved my relationship, my health and my sanity. If you’ve ever fantasized about what it’s like to work as a remote employee, here are some of the myths (I do not work in pajamas) and the truths (I kinda miss work parties) about what it’s like to have a laptop for an office.
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Paid Traffic in 2015 – Facebook, Pinterest, Google & More

Ezra FirestoneFiguring out which paid traffic option to focus on for your business can be a struggle. We talk to paid traffic pro Ezra Firestone of SmartMarketer.com about executing a strategy that will drive multiple streams of traffic to your business.

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Offering Coupons without Killing Your Profitability

Coupons / eCommerceFuelSome buyers will always look for the best deal around instead of the best product or brand available. They will price shop, compare and search for coupons, never developing any brand loyalty in their quest for the lowest price. While it can be tempting to blast coupons out all over the internet, using coupon affiliate sites to grab the attention of the bargain buyer can do more harm than good.

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