Creating “The Roost” Laptop Stand with James Olander

The Roost Laptop StandIf you are like me and many other entrepreneurs, you know that one of the biggest perks of owning your own business is being able to be completely mobile. You may have an office that you work out of, but if you need to, you can unplug and work on your laptop from anywhere in the world with ease. But this convenience can come at a price to your health. Luckily James Olander, founder and creator of “The Roost” laptop stand, has created a solution for the modern working nomad.

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Starting and Running an Impactful Mastermind Group

Mastermind Group / eCommerceFuelIf you’ve ever considered joining or starting a Mastermind group, you know that they’re often rife with problems. From choosing a schedule that works for everyone to staying on top of your take-aways and tasks, these groups vary in success for individuals. But if run correctly, a mastermind can be one of the best things that has ever happened to your business.

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The Story Behind Woot! & with Matt Rutledge

Matt Rutledge / eCommerceFuelUnless you have been living under a rock, you’ve heard that “laughter is the best medicine” at least once in your life. But did you know it’s also the cure-all for a prosperous business? In the world where a majority of entrepreneurs are constantly fearful of offending their customers, Matt Rutledge, founder of, showed everyone that potential buyers like it when you’re funny.

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How Nate Friedman Went From 60-Hour Weeks to 4-Hour Days

Nate Friedman / eCommerceFuelNate Friedman started out as an electrical engineer in the steel industry, climbed the corporate ladder at a Fortune 50 company and eventually ran a real-estate listings startup that didn’t work out. He worked 10-hour-plus days, traveled constantly and saw many of his fellow peers at work become jaded and weary.  So he decided to get out before it happened to him.

Now he spends most of his workday at home with his family, walks a few blocks to his office to get work done and can run his business from anywhere in the world as long as he has his laptop.
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Buying and Monetizing Exact Match Domains with Michael Jackness

Michael JacknessFinding the right domain for your business can be a long process and one that requires a smart strategy. Questions abound when it comes to finding the right domain. Should you find an exact match domain? If your top choice is already claimed, should you try and buy it? We dive into the best methods for finding and buying domains and clarifying the difference between spammy names and exact matches.

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8 Kickstarter Campaigns That Nailed It (And How You Can, Too)

CrowdsourcingIf you ask any inventor, designer or creative person what has stopped them from seeing a brilliant idea to fruition, the answer is always the same: money. But crowdfunding has changed all that. Thanks to sites like Kickstarter and IndieGoGo, a really great idea can now come to light thanks to the support of strangers.

With the rise of so many great products, causes and ideas on these sites, it can be hard to be seen and find backers. We spoke to members of our private community who have produced successful crowdfunding campaigns to get tips on creating an epic video, getting it seen and ultimately earning the funds you need.
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6 Tips for Preventing Entrepreneurial Burnout

15273663465_98440602b4_zAs an entrepreneur, it is very easy to get caught in the trap of saying yes too often in an effort to chase down new opportunities. If you aren’t careful to quell that entrepreneurial spirit from time to time, you’ll inevitably hit the famous entrepreneur burnout. Here’s how not to postpone important tasks, anger your family and end up in a full entrepreneur meltdown.

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Big City vs. Rural: Where Should You Run Your Business?

City Versus CountryEver hear the saying, “Location, location, location!” Though it’s a phrase coined by realtors hoping to move some fixer uppers in a prime neighborhood, even entrepreneurs are often stuck on where to run their business from. From networking opportunities and potential investors to income tax rates, it’s often a balance between what a business needs and what an owner wants.
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Building a Fashion Brand with Miracle Wanzo

Building a Fashion Brand

Building a fashion brand is hard. First of all, you need a lot of money and connections to be able to sell big brand name clothing. Secondly, it’s difficult to design and produce your own fashion line. Perhaps more importantly, it’s nearly impossible to break into the fashion scene and actually make any money.

Well, today I was proven wrong on all three counts. [Continue reading]

5 Reasons to Ignore Your Average Conversion Rate

Average-Conversion-Rate-PictureThe conversion rate.  If you’re anything like me, it’s the single most important metric you look at next to revenue when checking analytics.  But buried in that seemingly straightforward number are all sorts of nasty deceptions.

In this post I’m going to tell you why you should never take your average conversion rate at face value.  You’ll learn how to uncover hidden insights, remove misleading “noise” and ultimately get a better understanding of the health of your business.

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