About eCommerceFuel

Our mission at eCommerceFuel is to build the world’s best community for high six and seven figure eCommerce merchants.  Our private community is made up of approximately 1,000 store owners and professionals who all meet experience requirements to ensure everyone has something valuable to contribute.

Sound interesting?  Learn more about membership here.  

Andrew Youderian | Founder

Andrew YouderianAfter a few years in the investment banking world, Andrew decided he’d had enough and quit to start his first eCommerce business.  He’s been at it full-time ever since and has subsequently started and sold numerous eCommerce stores which have collectively generated over $7 million in sales.  Andrew is particularly experienced with bootstraping stores to seven figures, business exits, SEO and community building.

Laura Serino | Community Manager

e6ef45_5ca165f0065d4e10964846c088c50d4e.jpeg_srz_395_494_75_22_0.50_1.20_0.00_jpeg_srzBefore joining eCommerceFuel, Laura spent four years as a multi-channel copywriter for the national retailer L.L.Bean. She worked on everything from content for the site, product copy, social media and e-mail campaigns. These days, she’s responsible for connecting with members and curating content in the eCommerceFuel Community, as well as helping produce the weekly eCommerceFuel Podcast.

Our Resident Experts

Adding their experience and advice to the community are numerous Experts, all of whom are deeply accomplished entrepreneurs, active community members and extremely knowledgable about their given area of expertise.

Paul Lepa | Business Optimization and Scaling

Paul Lepa Paul is currently the owner of a multi-million dollar international pearl business, with over $30 million in sales over the last 12 years.  Paul’s background as an Electrical Engineer helps him combine linear thinking and technology with his savviness for business marketing, and he’s an expert in optimizing and scaling businesses.

Carson McComas | Shopify

Carson McComas I Shopify ExpertCarson is the founder of Fuel Made, a design and development agency focused exclusively on the Shopify platform. Carson has over fifteen years of experience helping clients manage eCommerce on the web. He is a certified Shopify Plus partner and expert and has helped dozens of seven-figure businesses all over the world design and develop stores using Shopify.

Zach Stepek | WooCommerce

Zach Stepek I WordPress ExpertZach is a Managing Partner at Mindsize, where he helps brands sell online with beautifully designed, performance tuned eCommerce websites. He’s been building dynamic, data-driven websites for over fifteen years, working varied roles including Designer, User Experience Architect and Developer, using WordPress and WooCommerce since WooCommerce launched. Zach has been teaching for the last eight years at companies and agencies of all sizes throughout the United States and has been a regular speaker at WordCamps, where he teaches people how to optimize their sites for speed.

Eric Bandholz | Branding

Eric Bandholz I BrandingIf you’ve got a beard, or know someone with one, chances are you’ve heard of Eric Bandholz’s company Beardbrand, a line of beard oils and skincare for urban beardsmen. Eric and his team were able to bootstrap Beardbrand to seven figures in sales in just two years. He has appeared on Shark Tank and BeardBrand has been covered in The Wall Street Journal, The New York Times and many other national media outlets.

Miracle Wanzo | Facebook

Miracle Wanzo I Facebook ExpertMiracle opened Hip Undies twelve years ago and like many longtime eCommerce merchants, she was greatly affected by Google’s algorithm updates. In order to combat that tank in traffic, she taught herself how to use Facebook advertising and has since become an established expert in the field, having spoken on the topic as a keynote speaker at multiple industry events. She is also a past winner of the “Make Mine a Million $ Business award”, sponsored by Count Me In and American Express.

Michael Jackness | Domains

Mike Jackness I DomainsMichael got started in keyword domain investing in 2010 with his purchase of WebsiteHosting.com for $190,000. He sold that same domain for $415,000 only 7 months later. He has owned a number of other giant domains including OnlineDegree.com, IRA.com, OnlineStorage.com, EmailList.com, GraphicDesign.com, Tactical.com, CuttingBoard.com, Treadmill.com, GunSafe.com and StockMarketToday.com—just to name a few.  Alongside being a domain investor he also owns and runs IceWraps.com and Colorit.com.

David Bryant | Importing & ChinaDavid Bryant I Importing

Dave has been importing from China for the past decade. He runs the blog ChineseImporting.com to help entrepreneurs start and grow their businesses importing from China, as well as his own eCommerce business Anchoring.com.  He’s also a self-proclaimed Chinese culture nut and has been studying Mandarin for several years which many of his overseas suppliers have finally noticed.

Dana Jaunzemis | Buying & Selling Businesses

Dana Jaunzemis I Buying & SellingA lifelong entrepreneur, Dana started buying and selling businesses 25 years ago in a broad range of industries including construction recycling, music distribution and eCommerce. Her forte is acquiring small businesses whose sales have plateaued and reignite their growth by upgrading technology and delivering off-the-charts customer service. She is currently on her seventh purchased business and runs two businesses including HomeHealthTesting.com.

Josh Cary | Video & Photography

Josh Cary I Photos and VideoJosh is the eCommerce Director of All Things BBQ where he’s responsible for all the content planning across four barbecue brands. He’s leveraged his expertise in video and photography to help grow ATBBQ from $60,000 in revenue to being on track to generate over $5 million in just 3 years. When he’s not out grilling, you can find Josh lending his video expertise to members inside the eCommerceFuel Community.

Jason Feinberg | Crowdfunding

Jason Feinberg I CrowdfundingJason is the CEO and Creative Directory of FCTRY, a Brooklyn-based product design firm specializing in “creative mass production”. FCTRY has used Kickstarter to successfully launch three different products.  His most recent campaign was funded in less than one day, made it to the #1 most popular Kickstarter campaign spot within the first hour it launched and resulted in $250,000 from backers.

Lars Hundley | Amazon

Lars Hundley I Amazon ExpertLars Hundley is a 7-figure Amazon seller who has been selling on Amazon for more than five years. He primarily leverages Seller Central and operates as a Fulfilled by Amazon (FBA) seller, but also has experience selling directly to Amazon on Vendor Central.  Amazon currently generates almost half of his overall eCommerce sales. He once tried to sell a custom bobblehead on eBay, but no one bid on it and he gave up on that platform.

Emmanuel Eleyae | Influencer Marketing

Emmanuel Eleyae I Influencer ExpertIt took Emmanuel only nine months from the time Satin Lined Caps launched to begin generating $80K per month in revenue using influencer marketing. His expertise in leveraging bloggers and influencers on YouTube helped propel his brand and grow his customer base exponentially. In less than 20 months, his business has generated over $1.5 million in revenue and is on pace to achieve sales of over $3 million in 2016.

Aaron Rubin | Shipping

Aaron Rubin I ShippingAaron’s experience as both a seven-figure store owner and founder of ShipHero gives him the uncanny ability to know the in’s and out’s of a store owner’s warehousing needs. His mobile warehousing app, ShipHero, helps teams manage a warehouse from receiving, through inventory management, shipping and returns processing entirely in the cloud.

Scott Scharf | Accounting

Scott Scharf I Accounting ExpertScott Scharf is a co-founder of Catching Clouds, a company that provides outsourced cloud accounting services to eCommerce businesses. Scott consults, speaks, and blogs as an eCommerce accounting and technology expert who specializes in business process optimization. He’s passionate about leveraging technology in smart and new ways to improve business productivity and profitability.

Katrina McKinnon | Outsourcing

Katrina McKinnon I OutsourcingKatrina is an Australia-based entrepreneur who has built numerous stores by leveraging the power of remote teams. She’s been building distributed teams and hiring remote talent for 20 years, well before oDesk and Upwork made it easy to do. She’s a master of using systems and processes to get the most out of a distributed team.

Xiaohoui Wang | Email Marketing

X Wang I Email Marketing“X” (as he’s nicknamed among members) is the founder and Managing Director of Essence of Email, a tactical email marketing agency that works exclusively with eCommerce stores. X began his career at a marketing agency in San Francisco, where he handled the email marketing strategies for numerous IR500 retailers. He started his own firm in 2014 to help independent eCommerce store owners excel using this effective marketing channel.

Jeremy Roberts | SaaS Tools & Integration

Jeremy Roberts I SaaS AppsAs CEO of cosmetics brand Mommy Makeup, Jeremy gets to manage SEM, SEO, UX, fulfillment, purchasing and a dozen other acronyms on a daily basis. He’s been on countless carts and has his hand in most SaaS app that the industry has to offer. In fact, he’s known to stress-test SaaS apps beyond reasonable expectations. If you’ve got an app that you’re confident is bug-free, let Jeremy give it a test drive to find out otherwise.

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