About eCommerceFuel & Andrew Youderian

My Story

smallHeadshotA few years back I was employed in the corporate world at a job I didn’t love. I worked with great people, but the work/life balance was nonexistent and I wanted more control over my own time – so I quit to start my first eCommerce business in 2008. I’ve been a full-time eCommerce entrepreneur ever since!

In the subsequent years I’ve built up a number of online stores from scratch, learned an amazing amount about eCommerce, met some incredible people/entrepreneurs and had the opportunity to travel extensively around the world. For more details, please see the detailed story of how I quit my job and started my first eCommerce business.

What I Do

I currently own a number of eCommerce stores – including TrollingMotors.net and Right Channel Radios – that are largely managed by my amazing team in the U.S. and abroad. I’m a regular contributor to the Shopify blog, and the author of Profitable eCommerce, a well-reviewed ebook on starting an eCommerce store. I live in the mountains of Montana, where I love getting outside, fishing, skiing and complaining about how long it takes for summer to arrive.

About This Blog

This blog is dedicated to sharing insights and lessons learned from running my own businesses, and is written especially for individuals and small teams hoping to start, grow and operate their own online stores. eCommerce and entrepreneurship have brought an incredible amount of freedom and opportunity to my life, and my hope is that you find the information I share here helpful in your own pursuits.


Want to get in touch?  You can contact me via this page.