How Not to Botch Your Website Migration


In my last post, I talked about why I’m investing heavily in a new website and how to prepare for a complete redesign of your store.  In this post, I want to take you inside our process for going from theoretical concept to a shiny, non-botched live new store. This is my 3rd large cart migration, so I’ve made […]

Buy, Revive and Grow a Floundering eCommerce Business


You can spend the better part of a decade painstakingly growing a business from scratch. Or you can buy eCommer business and – with a few tweaks – quadruple profitability in just a couple years. Which options sounds better to you? It’s a clear choice for Dana Jaunzemis of and, whose specialty lies […]

My $50,000 Bet: How to Plan for (and Justify) a New Website Design


I never shy away from a good bet, especially when I have a hand in determining the outcome. But when I realized the cost for our store redesign would be $50,000, it gave me serious pause.  Was I making a smart long-term investment?  Or just the worst – and biggest – bet of my life? In this post I’ll be explaining why we’re […]

How I Nearly Botched My Business Sale


“Are you still interested in buying the business?” The potential buyer had been grappling over the weekend with a few troubling issues he’d discovered in due diligence for  It was now Monday morning, and we were on a stressful, high-stakes call to see if we could keep the deal moving forward. On the line: […] Auction Follow-Up


A month ago I announced I was selling my eCommerce site,  In rather unorthodox form, I shared all of the financials, offered a 5% bribe/referral commission to get people to spread the word and structured the sale as a reverse auction. It’s been a pretty exciting few weeks since the initial post, and I […]

The Open-Book Sale of My $600K Store (With Complete Financials)


I’m selling one of my stores,, and will be using a radically different approach. Instead of keeping the details private, I’ll be sharing all the key data, including financials and traffic stats. And forget business brokers or Flippa; I’ll be selling the site exclusively via the blog. Even the auction will be turned upside […]

Email Marketing & Cart Abandonment Results


A few months ago, I shared our plan to implement email marketing with promises to share how things went … and the results are in! I’m happy to report with the help of Klaviyo and Rejoiner we were able to generate 10.5% of our overall sales from email marketing in June.

10 eCommerce Experts You Should Be Following


It’s really hard to find quality eCommerce content with the individual entrepreneur in mind. Too many sites are targeted only toward large enterprise businesses, have poor content or don’t have first-hand experience running an eCommerce store. That’s why I’m bringing you a list of eCommerce experts who need to be on your radar. I picked […]

The SEO Mistake That Wiped Out 80% of My Traffic


It was just over a year ago that one of my sites lost nearly 80% of its organic web traffic due to Google’s now-infamous Penguin update. As much as I wanted to blame Google, sadly I was the one responsible for my misfortune. What SEO mistakes did I make? And how can you prevent this […]

A Year in Review: eCommerceFuel Turns One


It was one year ago I published my first post here on eCommerceFuel. Looking back, I’m amazed at how the blog and community have grown in just 12 short months. In this post I want to share traffic and analytic stats and the marketing strategies I’ve used, and let you know what’s in store for […]