How I Nearly Botched My Business Sale

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“Are you still interested in buying the business?” The potential buyer had been grappling over the weekend with a few troubling issues he’d discovered in due diligence for TrollingMotors.net.  It was now Monday morning, and we were on a stressful, high-stakes call to see if we could keep the deal moving forward. On the line: […]

TrollingMotors.net Auction Follow-Up

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A month ago I announced I was selling my eCommerce site, TrollingMotors.net.  In rather unorthodox form, I shared all of the financials, offered a 5% bribe/referral commission to get people to spread the word and structured the sale as a reverse auction. It’s been a pretty exciting few weeks since the initial post, and I […]

The Open-Book Sale of My $600K Store (With Complete Financials)

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I’m selling one of my stores, TrollingMotors.net, and will be using a radically different approach. Instead of keeping the details private, I’ll be sharing all the key data, including financials and traffic stats. And forget business brokers or Flippa; I’ll be selling the site exclusively via the blog. Even the auction will be turned upside […]

Email Marketing & Cart Abandonment Results

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A few months ago, I shared our plan to implement email marketing with promises to share how things went … and the results are in! I’m happy to report with the help of Klaviyo and Rejoiner we were able to generate 10.5% of our overall sales from email marketing in June.

10 eCommerce Experts You Should Be Following

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It’s really hard to find quality eCommerce content with the individual entrepreneur in mind. Too many sites are targeted only toward large enterprise businesses, have poor content or don’t have first-hand experience running an eCommerce store. That’s why I’m bringing you a list of eCommerce experts who need to be on your radar. I picked […]

The SEO Mistake That Wiped Out 80% of My Traffic

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It was just over a year ago that one of my sites lost nearly 80% of its organic web traffic due to Google’s now-infamous Penguin update. As much as I wanted to blame Google, sadly I was the one responsible for my misfortune. What SEO mistakes did I make? And how can you prevent this […]

A Year in Review: eCommerceFuel Turns One

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It was one year ago I published my first post here on eCommerceFuel. Looking back, I’m amazed at how the blog and community have grown in just 12 short months. In this post I want to share traffic and analytic stats and the marketing strategies I’ve used, and let you know what’s in store for […]

A Sneak Peek Inside Our New Email Marketing Plan

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In this post I’m going to give you a sneak peek at the email marketing plan we’ll be implementing at one of my own stores, Right Channel Radios, using the email service Klaviyo. I’ll also be sharing the results of the campaign quarterly on the blog so you can see how this all pans out. There’s nothing quite […]

How to Boost Sales 25% with Effective Email Marketing

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I’ve never made email a priority in the 5+ years I’ve spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told me it was possible to see a 25% sales boost from effective email marketing, I could only whimper quietly while thinking of the money I’d left on the table. Don’t […]

Why Ditching My $5,000 Custom Design Increased Sales

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We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design changes, and the impact it had from a conversion rate and revenue perspective. I’m really excited […]