Life As A Remote Employee: Tales from the Other Side of the Desk

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When it comes to being a remote employee I qualify in every sense of the word. I live on an island twelve miles out to sea in a community of barely 400 people. We have a single grocery store, a solo gas pump and a ferry that leaves just three times a day. And for […]

How Nate Friedman Went From 60-Hour Weeks to 4-Hour Days

Nate Friedman / eCommerceFuel

Nate Friedman started out as an electrical engineer in the steel industry, climbed the corporate ladder at a Fortune 50 company and eventually ran a real-estate listings startup that didn’t work out. He worked 10-hour-plus days, traveled constantly and saw many of his fellow peers at work become jaded and weary.  So he decided to […]

8 Kickstarter Campaigns That Nailed It (And How You Can, Too)

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If you ask any inventor, designer or creative person what has stopped them from seeing a brilliant idea to fruition, the answer is always the same: money. But crowdfunding has changed all that. Thanks to sites like Kickstarter and IndieGoGo, a really great idea can now come to light thanks to the support of strangers. […]

The Entrepreneur’s Curse: A Temptation to Manage Multiple Businesses

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Here’s what an average day for someone who runs multiple businesses often looks like. They wake at the crack of dawn, check emails, check sales from last night, check inventory levels, check in on orders going out that day, check back on orders being processed that day, make a cup of coffee, send a tweet, […]

Migrating to Shopify from Magento: The Results of our $50,000 Redesign

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Last December I announced we were migrating our eCommerce store, Right Channel Radios, from the Magento shopping cart to Shopify.  Not only were we migrating platforms, but we were also pouring $50,000 into a complete overhaul of the brand and the website design. After close to half a year’s worth of work, we launched the new website […]

Meet Ben Jenkins: eCommerce Branding Expert, Baseball Player and Designer

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Ben Jenkins is a collection of conflicting stereotypes. He’s a retired baseball player with a degree from the Art Institute in Chicago. He’s a southern gentleman who occasionally cusses. He loves to smoke a pipe but is a total health nut. He’s intimidatingly cool, but just wants to hang out with his wife and three […]

The Minaal Story: From Product Design and Manufacturing to a $350K Kickstarter Campaign

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Jimmy Hayes, co-founder of Minaal, has the travel bug bad. It started innocently enough when, while on university exchange in Vancouver, he and his friend Doug Barber bought a Plymouth Grand Voyager van and drove 18,000 miles around North America. Little did they know it then, but their shared wanderlust was a brilliant travel solution […]

How Not to Botch Your Website Migration

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In my last post, I talked about why I’m investing heavily in a new website and how to prepare for a complete redesign of your store.  In this post, I want to take you inside our process for going from theoretical concept to a shiny, non-botched live new store. This is my 3rd large cart migration, so I’ve made […]

Buy, Revive and Grow a Floundering eCommerce Business

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You can spend the better part of a decade painstakingly growing a business from scratch. Or you can buy eCommer business and – with a few tweaks – quadruple profitability in just a couple years. Which options sounds better to you? It’s a clear choice for Dana Jaunzemis of HomeHealthTesting.com and 44Ideas.net, whose specialty lies […]

My $50,000 Bet: How to Plan for (and Justify) a New Website Design

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I never shy away from a good bet, especially when I have a hand in determining the outcome. But when I realized the cost for our store redesign would be $50,000, it gave me serious pause.  Was I making a smart long-term investment?  Or just the worst – and biggest – bet of my life? In this post I’ll be explaining why we’re […]