Meet Ben Jenkins: eCommerce Branding Expert, Baseball Player and Designer

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Ben Jenkins is a collection of conflicting stereotypes. He’s a retired baseball player with a degree from the Art Institute in Chicago. He’s a southern gentleman who occasionally cusses. He loves to smoke a pipe but is a total health nut. He’s intimidatingly cool, but just wants to hang out with his wife and three […]

The Minaal Story: From Product Design and Manufacturing to a $350K Kickstarter Campaign

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Jimmy Hayes, co-founder of Minaal, has the travel bug bad. It started innocently enough when, while on university exchange in Vancouver, he and his friend Doug Barber bought a Plymouth Grand Voyager van and drove 18,000 miles around North America. Little did they know it then, but their shared wanderlust was a brilliant travel solution […]

How Not to Botch Your Website Migration

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In my last post, I talked about why I’m investing heavily in a new website and how to prepare for a complete redesign of your store.  In this post, I want to take you inside our process for going from theoretical concept to a shiny, non-botched live new store. This is my 3rd large cart migration, so I’ve made […]

Buy, Revive and Grow a Floundering eCommerce Business

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You can spend the better part of a decade painstakingly growing a business from scratch. Or you can buy eCommer business and – with a few tweaks – quadruple profitability in just a couple years. Which options sounds better to you? It’s a clear choice for Dana Jaunzemis of HomeHealthTesting.com and 44Ideas.net, whose specialty lies […]

My $50,000 Bet: How to Plan for (and Justify) a New Website Design

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I never shy away from a good bet, especially when I have a hand in determining the outcome. But when I realized the cost for our store redesign would be $50,000, it gave me serious pause.  Was I making a smart long-term investment?  Or just the worst – and biggest – bet of my life? In this post I’ll be explaining why we’re […]

How I Nearly Botched My Business Sale

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“Are you still interested in buying the business?” The potential buyer had been grappling over the weekend with a few troubling issues he’d discovered in due diligence for TrollingMotors.net.  It was now Monday morning, and we were on a stressful, high-stakes call to see if we could keep the deal moving forward. On the line: […]

TrollingMotors.net Auction Follow-Up

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A month ago I announced I was selling my eCommerce site, TrollingMotors.net.  In rather unorthodox form, I shared all of the financials, offered a 5% bribe/referral commission to get people to spread the word and structured the sale as a reverse auction. It’s been a pretty exciting few weeks since the initial post, and I […]

The Open-Book Sale of My $600K Store (With Complete Financials)

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I’m selling one of my stores, TrollingMotors.net, and will be using a radically different approach. Instead of keeping the details private, I’ll be sharing all the key data, including financials and traffic stats. And forget business brokers or Flippa; I’ll be selling the site exclusively via the blog. Even the auction will be turned upside […]

Email Marketing & Cart Abandonment Results

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A few months ago, I shared our plan to implement email marketing with promises to share how things went … and the results are in! I’m happy to report with the help of Klaviyo and Rejoiner we were able to generate 10.5% of our overall sales from email marketing in June.

10 eCommerce Experts You Should Be Following

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It’s really hard to find quality eCommerce content with the individual entrepreneur in mind. Too many sites are targeted only toward large enterprise businesses, have poor content or don’t have first-hand experience running an eCommerce store. That’s why I’m bringing you a list of eCommerce experts who need to be on your radar. I picked […]