Migrating to Shopify from Magento: The Results of our $50,000 Redesign


Last December I announced we were migrating our eCommerce store, Right Channel Radios, from the Magento shopping cart to Shopify.  Not only were we migrating platforms, but we were also pouring $50,000 into a complete overhaul of the brand and the website design. After close to half a year’s worth of work, we launched the new website […]

Why Ditching My $5,000 Custom Design Increased Sales


We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design changes, and the impact it had from a conversion rate and revenue perspective. I’m really excited […]

Turning Around a Troubled Online Store


A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com – an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to maximize the store’s potential, especially given its history of sub-par customer service, declining revenues and possible SEO penalties. Below are six […]

Increasing Sales by 69% with eCommerce Conversion Optimization


Over the last few weeks I’ve gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for more than six years.  He works with companies to help them increase conversion through a better understanding of their customers.  In addition, he also owns his own site selling spy […]