Build a Store. Change Your Life.
We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design changes, and the impact it had from a conversion rate and revenue perspective. I’m really excited [...]
A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com – an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to maximize the store’s potential, especially given its history of sub-par customer service, declining revenues and possible SEO penalties. Below are six [...]
Over the last few weeks I’ve gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for more than six years. He works with companies to help them increase conversion through a better understanding of their customers. In addition, he also owns his own site selling spy [...]
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