The Entrepreneur’s Curse: A Temptation to Manage Multiple Businesses

Running Multiple Businesses

Here’s what an average day for someone who runs multiple businesses often looks like. They wake at the crack of dawn, check emails, check sales from last night, check inventory levels, check in on orders going out that day, check back on orders being processed that day, make a cup of coffee, send a tweet, […]

Meet Ben Jenkins: eCommerce Branding Expert, Baseball Player and Designer

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Ben Jenkins is a collection of conflicting stereotypes. He’s a retired baseball player with a degree from the Art Institute in Chicago. He’s a southern gentleman who occasionally cusses. He loves to smoke a pipe but is a total health nut. He’s intimidatingly cool, but just wants to hang out with his wife and three […]

10 eCommerce Experts You Should Be Following

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It’s really hard to find quality eCommerce content with the individual entrepreneur in mind. Too many sites are targeted only toward large enterprise businesses, have poor content or don’t have first-hand experience running an eCommerce store. That’s why I’m bringing you a list of eCommerce experts who need to be on your radar. I picked […]

A Year in Review: eCommerceFuel Turns One

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It was one year ago I published my first post here on eCommerceFuel. Looking back, I’m amazed at how the blog and community have grown in just 12 short months. In this post I want to share traffic and analytic stats and the marketing strategies I’ve used, and let you know what’s in store for […]

A Sneak Peek Inside Our New Email Marketing Plan

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In this post I’m going to give you a sneak peek at the email marketing plan we’ll be implementing at one of my own stores, Right Channel Radios, using the email service Klaviyo. I’ll also be sharing the results of the campaign quarterly on the blog so you can see how this all pans out. There’s nothing quite […]

How to Boost Sales 25% with Effective Email Marketing

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I’ve never made email a priority in the 5+ years I’ve spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told me it was possible to see a 25% sales boost from effective email marketing, I could only whimper quietly while thinking of the money I’d left on the table. Don’t […]

Why Ditching My $5,000 Custom Design Increased Sales

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We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design changes, and the impact it had from a conversion rate and revenue perspective. I’m really excited […]

Behind the Scenes of a $500,000 eCommerce Business for Sale

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I typically don’t take on eCommerce consulting, but when reader Andy Depperschmidt offered to let me share details of his purchase of a website generating $500,000 in annual revenue, I agreed to advise him at no charge. In this post I’ll be revealing revenue, profitability, traffic stats and the sale price for Andy’s recently purchased […]

Picking the Best Shopping Cart – Advice from a Cart Guru

Shopping Cart Guru Andrew Bleakley

To say Andrew Bleakley knows a lot about shopping carts is an understatement – he’s a full-fledged cart guru.  Over the last 15 years he’s helped literally hundreds of eCommerce entrepreneurs launch successful stores with his cart development and consulting services.  So I was thrilled when he agreed to share his extensive cart knowledge with […]

Launching a Store With a Full-Time Job

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One of the biggest obstacles to launching an online store is finding the time to do it.  And while I think focusing on your business completely is a great option, most people just aren’t in a position to quit their full-time job. That’s why I was impressed when I met Kamal Taylor at my recent eCommerceFuel reader […]