Sadly, Google’s infamous Keyword Tool is no more. It was recently replaced by the new (although not necessarily improved) Google Keyword Planner. Why the switch, and what does it mean for you? Here’s what you need to know about the new functionality, as well as what to make of some concerning unusual changes to the data […]
In this post I’m going to give you a sneak peek at the email marketing plan we’ll be implementing at one of my own stores, Right Channel Radios, using the email service Klaviyo. I’ll also be sharing the results of the campaign quarterly on the blog so you can see how this all pans out. There’s nothing quite […]
I’ve never made email a priority in the 5+ years I’ve spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told me it was possible to see a 25% sales boost from effective email marketing, I could only whimper quietly while thinking of the money I’d left on the table. Don’t […]
The only thing harder than successfully marketing your eCommerce store is trying to do it with outdated, ineffective techniques. That’s why I’ve compiled a “hit list” of my favorite highly effective eCommerce marketing strategies. Also included is a list of outdated/ineffective/dangerous/cancer-causing techniques that only spell trouble for your marketing efforts.
Learning SEO can be an intimidating process. There’s an incredible amount of information online and even more conflicting opinions from so-called “experts.” You could spend months trying to sort everything out. Or you could invest 15 minutes reading this guide and come away with a solid foundation of how SEO really works. I’ve focused on […]
This is the first in a series of posts about eCommerce marketing and SEO. There’s so much to learn when it comes to effectively marketing a new business, it can be dizzying. You need to think about on-page SEO tactics, link building, pay-per-click advertising, article writing, social media, guest posting and more. But if you […]
Google’s keyword tool is a powerful resource for discovering great niche eCommerce markets IF you know how to use it properly! In this video, I discuss: Common mistakes that result in misleading traffic figures How to estimate traffic for a #1 listing in Google The treasure trove of keywords that will generate 90% of your traffic […]