It was just over a year ago that one of my sites lost nearly 80% of its organic web traffic due to Google’s now-infamous Penguin update. As much as I wanted to blame Google, sadly I was the one responsible for my misfortune. What SEO mistakes did I make? And how can you prevent this [...]
In this post I’m going to give you a sneak peek at the email marketing plan we’ll be implementing at one of my own stores, Right Channel Radios, using the email service Klaviyo. I’ll also be sharing the results of the campaign quarterly on the blog so you can see how this all pans out. There’s nothing quite [...]
I’ve never made email a priority in the 5+ years I’ve spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told me it was possible to see a 25% sales boost from effective email marketing, I could only whimper quietly while thinking of the money I’d left on the table. Don’t [...]
The only thing harder than successfully marketing your eCommerce store is trying to do it with outdated, ineffective techniques. That’s why I’ve compiled a “hit list” of my favorite highly effective eCommerce marketing strategies. Also included is a list of outdated/ineffective/dangerous/cancer-causing techniques that only spell trouble for your marketing efforts.
Learning SEO can be an intimidating process. There’s an incredible amount of information online and even more conflicting opinions from so-called “experts.” You could spend months trying to sort everything out. Or you could invest 15 minutes reading this guide and come away with a solid foundation of how SEO really works. I’ve focused on [...]
This is the first in a series of posts about eCommerce marketing and SEO. There’s so much to learn when it comes to effectively marketing a new business, it can be dizzying. You need to think about on-page SEO tactics, link building, pay-per-click advertising, article writing, social media, guest posting and more. But if you [...]
I’ve been blown away by the reaction to my blog and eBook. Released only a few months ago, “Profitable eCommerce“ has been downloaded by more than 1,400 people, and I’ve heard from hundreds of readers via email. It’s been an exciting time and I’ve really enjoyed getting to know many of you. While the feedback has [...]
Google’s keyword tool is a powerful resource for discovering great niche eCommerce markets IF you know how to use it properly! In this video, I discuss: Common mistakes that result in misleading traffic figures How to estimate traffic for a #1 listing in Google The treasure trove of keywords that will generate 90% of your traffic [...]