These days, it’s very fashionable to have a business “funded” by an investor or venture capital firm. While this kind of funding is most prevalent in the tech sector, it’s still tempting for ambitious new store owners to bring on investors or get a business loan to “accelerate” their progress. But that’s almost always a […]
It’s really hard to find quality eCommerce content with the individual entrepreneur in mind. Too many sites are targeted only toward large enterprise businesses, have poor content or don’t have first-hand experience running an eCommerce store. That’s why I’m bringing you a list of eCommerce experts who need to be on your radar. I picked […]
I recently received the following email from a reader hoping to get started with eCommerce: Hi Andrew – I have just spent $5,500 with [X training program] online, and feel like I got ripped off. I have not found my NICHE. I have information overload with their tutorials and weekly discussions. I am 60 years old. […]
A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com – an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to maximize the store’s potential, especially given its history of sub-par customer service, declining revenues and possible SEO penalties. Below are six […]
Learning SEO can be an intimidating process. There’s an incredible amount of information online and even more conflicting opinions from so-called “experts.” You could spend months trying to sort everything out. Or you could invest 15 minutes reading this guide and come away with a solid foundation of how SEO really works. I’ve focused on […]
This is the first in a series of posts about eCommerce marketing and SEO. There’s so much to learn when it comes to effectively marketing a new business, it can be dizzying. You need to think about on-page SEO tactics, link building, pay-per-click advertising, article writing, social media, guest posting and more. But if you […]
The world has debated endlessly about which skills, attributes or traits are most necessary for “successful” entrepreneurs. This post will not answer that question. It will, however, list the must-have skills needed if you plan on growing your own successful e-commerce business, especially if you’re a solo founder.