It’s really hard to find quality eCommerce content with the individual entrepreneur in mind. Too many sites are targeted only toward large enterprise businesses, have poor content or don’t have first-hand experience running an eCommerce store. That’s why I’m bringing you a list of eCommerce experts who need to be on your radar. I picked […]
I recently received the following email from a reader hoping to get started with eCommerce: Hi Andrew - I have just spent $5,500 with [X training program] online, and feel like I got ripped off. I have not found my NICHE. I have information overload with their tutorials and weekly discussions. I am 60 years old. […]
A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com – an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to maximize the store’s potential, especially given its history of sub-par customer service, declining revenues and possible SEO penalties. Below are six […]
Learning SEO can be an intimidating process. There’s an incredible amount of information online and even more conflicting opinions from so-called “experts.” You could spend months trying to sort everything out. Or you could invest 15 minutes reading this guide and come away with a solid foundation of how SEO really works. I’ve focused on […]
This is the first in a series of posts about eCommerce marketing and SEO. There’s so much to learn when it comes to effectively marketing a new business, it can be dizzying. You need to think about on-page SEO tactics, link building, pay-per-click advertising, article writing, social media, guest posting and more. But if you […]
The world has debated endlessly about which skills, attributes or traits are most necessary for “successful” entrepreneurs. This post will not answer that question. It will, however, list the must-have skills needed if you plan on growing your own successful e-commerce business, especially if you’re a solo founder.