The MC Hammer Guide to Shopify vs Bigcommerce

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The great debates never get old: Ford vs. Chevy.  Mac vs. PC.  Boxers vs. briefs. And if you’re an eCommerce nut like I am: Shopify vs. Bigcommerce. If you’ve explored starting a store, chances are good you’ve struggled with this decision, as Shopify and Bigcommerce are the two best known hosted carts. So which do […]

A Sneak Peek Inside Our New Email Marketing Plan

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In this post I’m going to give you a sneak peek at the email marketing plan we’ll be implementing at one of my own stores, Right Channel Radios, using the email service Klaviyo. I’ll also be sharing the results of the campaign quarterly on the blog so you can see how this all pans out. There’s nothing quite […]

Why Ditching My $5,000 Custom Design Increased Sales

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We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design changes, and the impact it had from a conversion rate and revenue perspective. I’m really excited […]

Increasing Sales by 69% with eCommerce Conversion Optimization

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Over the last few weeks I’ve gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for more than six years.  He works with companies to help them increase conversion through a better understanding of their customers.  In addition, he also owns his own site selling spy […]

Picking the Best Shopping Cart – Advice from a Cart Guru

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To say Andrew Bleakley knows a lot about shopping carts is an understatement – he’s a full-fledged cart guru.  Over the last 15 years he’s helped literally hundreds of eCommerce entrepreneurs launch successful stores with his cart development and consulting services.  So I was thrilled when he agreed to share his extensive cart knowledge with […]

4 Key Strategies for Launching Your Online Store

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Once you’ve made the decision to start your own eCommerce business, the process of launching it can be confusing and overwhelming.  There are a lot of decisions to make, and focusing your efforts in the wrong areas can lead to months of wasted effort. Fortunately, you don’t have to blindly guess at the best approach.  Based on […]

30+ eCommerce Tools I Use to Run My Business

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Interested in a sneak-peak inside my business to see how I manage things?  Well, I’ve created a list of the tools I use to run and grow my sites – the eCommerceFuel Toolkit.  Based on years of experience, it contains my top recommendations for shopping carts, hosting services, outsourcing resources, payment merchants, research tools and […]