A majority of eCommerce owners make two common mistakes: overspending before making money and spending too much in business expenses that will not result in a future profit. While both mistakes are extremely easy to make, there are two key parts of your business that you should always invest in – advertising and inventory. Advertising, where you know exactly how much you are spending per new customer, and the inventory to entice your customers and double your investment.
This week’s episode is a special treat for anyone who was not able to make it to last weekends’ eCommerceFuel Live Event. Welcome Brandon Eley, founder and owner of 2BigFeet.com. Brandon is a 15-year eCommerce veteran, speaker, blogger and author of Online Marketing Inside Out. Brandon shares his incredible entrepreneurial journey, from blowing all of his start-up money, to being near bankruptcy, and turning it all around, to making over 7 figures. You do not want to miss this informative and inspiring session from the eCommerceFuel Live event.
*Correction: In the interview, Brandon mis-quoted the percentage. This is the correct percentage, depending on the month.
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