Uncovering High-Traffic Niches With Google’s Keyword Tool

Google’s keyword tool is a powerful resource for discovering great niche eCommerce markets IF you know how to use it properly!  In this video, I discuss:

  • Common mistakes that result in misleading traffic figures
  • How to estimate traffic for a #1 listing in Google
  • The treasure trove of keywords that will generate 90% of your traffic

Check out the video below or, if you’re reading this via email, jump to the video online.

Have questions about this video? Let me know in the comments below and I’ll do my best to answer them!

 

Video Transcription

Hey, guys! Andrew here from eCommerceFuel, and in this video I want to talk
about some common mistakes that are made when using the Google keyword tool
for niche research. I also want to talk about what kind of traffic you can
expect to get for a number one ranking in Google. Also, where you really
should be looking for the majority of your traffic. It’s probably not where
you think.

As you can see here, I’ve got the keyword tool page open. We’re going to go
ahead and use coffee mugs for this demo. Before you do run any queries, I
suggest clicking this only show ideas closely related to my search terms
box. It will give you much better results out of the gates. I like to
search by local monthly search volume to begin with. Real briefly, we’ve
got all the keywords here, obviously. The competition in the Google ad
network lets you know how many people are bidding for this keyword. The
global monthly searches and the local monthly searches, if you’re doing
this for e-commerce, you want to focus on the local monthly searches. Those
will be a lot more applicable.

The most important thing to understand, and probably the biggest mistake
people make when using the keyword tool is not understanding how the
different match types work. As you can see, there are three different types
of matches: broad, exact and phrase. The keyword tool defaults to broad.
Broad match, like the name implies, is going to include pretty much
anything related to your search term. For coffee mugs, if somebody typed in
what type of coffee should I put into my mugs? That would pop up. Ignoring
the fact it’s a ridiculous search to begin with. The two words don’t have
to be next to each other. The order isn’t as important. I think it might
even if mugs was first and coffee was there, that might show up as well.
It’s really going to give you a huge variety of different searches.

Broad isn’t real accurate. Phrase is much better. Phrase is going to only
return search queries that use the phrase coffee mugs, in that order. It
will still return some extra things, and some extra queries. For example,
if someone typed in “Where can I buy coffee mugs?” or “I hate coffee mugs”,
or “My wife keeps hitting me with coffee mugs”. Any of those would pop up
under phrase match, but it is a little more accurate.

The best of all of these is going to be exact match. In exact match, like
the name implies, is only going to show search queries or report search
volume for the exact search, coffee mugs. This is going to be usually what
I use and what I recommend using when you’re doing research because it’s
going to filter out a lot of that extraneous information. We can see down
here now, coffee mugs, we’ve got 12,000 local monthly searches, which is
great. You might be thinking, oh hey, 12,000 monthly searches. If I’m
number one for Google, I’m going to get almost all of those. As wonderful
as that would be, that’s just not the case. The reason is because Google’s
gotten more aggressive recently with their advertising. Here, I’ve got the
Google listings for coffee mugs. You can see Zazzle is the number one
organic listing or the number one non-paid listing that Google displays.

Above them, they’ve got three ads here. You’ve also got this big sidebar on
the right, with a bunch of pictures and paid advertisements. There’s a lot
of stuff competing for that number one spot that’s paid advertisement. I
can tell you based on, a number of keywords that my business has ranked
number one for, that based on the results Google will show you in the
keyword tool, you probably can plan on getting about 30% of the volume if
you have a number one ranking. That’s a little squishy, it can range
anywhere from 30 to 50%, but 30% tends to be much more accurate in my
experience.

Out of 12,000 local monthly searches, if you have the number one ranking,
that Zazzle site, it’s probably only seeing 4,000 people a month for this.
Maybe, just a few over 120, 130 people a day which can be a little
depressing. The good news is you’re not going to get the majority of your
traffic from this, number one money term, is what I refer to it as, kind of
your root term. Where you’re going to get probably 80 to 90% of your
traffic, is in the long tail variations of that term.

For example, we’ve got coffee mugs here. Listed below that, the second
highest volume query is personalized coffee mugs with 3600, custom coffee
mugs, travel coffee mugs, funny coffee mugs, and these are what I refer to
as long tail variations or long tail keywords. They’re just the root
keyword obviously with some additional modifiers on there. The thing that’s
great about these long tail keywords is one, they’re easier to rank for
because not as many people are going after them. Two, they usually convert
at a much higher rate than your primary keyword. Because they’re more
specific, and if you serve up a page that’s optimized for that term,
whether it’s travel coffee mug or personalized coffee mug, you’ll be able
to get a much higher conversion rate on there.

This is where you’re going to get 80 to 90% of your traffic. When you’re
researching a niche, be looking for lots of these variations. In this
coffee mug example, we’ve got almost a dozen here with more than 500 search
terms, maybe more than that. Look for lots of variations in the long tail.
Also look for the search fund. You want to make sure that, you’re always
going to have a drop-off. You’re never going to have, or very infrequently
are you going to have long tail variations have as much volume as your
money or root keyword. You want to see once you do get into those long tail
variations, they don’t drop off too significantly. Here, for coffee mugs,
it’s pretty decent. You’ve got 3,600, 2,900; you’ve got about six or seven
in the thousand range. We’ve got another dozen probably in the 400 to 1000
range, which is what I would call a deep niche. That’s a really encouraging
sign.

Let’s look at a different example, fish finders. I’ll sort these by local
monthly search volume. Again, we’re on exact match here. You can see fish
finders has about 2,400 exact searches per month. We’ve got a few
variations. We’ve got Eagle fish finders, Lowrance fish finders,
Hummingbird fish finders, but really only a couple. There’s three there in
the thousand range. Then, we drop way off to 300 and 200, and by the time
we’re a dozen down, we’re in the 100s or even ten down we’re in the 100s.

This isn’t to say this market would be awful, but I would be a little leery
of the fact that it’s not a deep market. There are not a lot of long tail
variations. Instead of maybe getting 80 to 90% of your keyword traffic from
long tail variations, this might be something where maybe, it’s more like
65 to 75%. Again, these are ball park numbers, but you do want to look for
those long tail variations. They’re indicative of good markets to get into
and indicative of the possibility of a lot of your traffic coming from
those long tail variations.

Three key takeaways for this video. The first is make sure you’re using
phrase or even better exact match to get more precise results when you use
the keyword tool. Secondly, just remember that when you are looking at
those money term volumes that you’re only going to get a fraction of those,
and that’s even if you’ve got a number one listing in Google. Don’t
overestimate how much traffic you’ll get from those.

Finally, make sure you’re looking at how deep a niche is. Looking for those
long tail keywords because the more you have of those and the less the
volume drops off with those long tail keywords, the better chance you have
of getting a lot of traffic in that niche. It’s also a great strategy to
pursue those long tail keywords in terms of SEO and marketing because
you’re going to be able rank for those more easily. There’ll be less
competition for them and they’ll convert better.

If you have any questions about this video, or about using the keyword tool
in general, I’d love to answer them. I’ll do my best to. Just please leave
them in the comments section below. If you did enjoy this video, and are
interested in learning more about niche evaluation, market research, e-
commerce, and how to start your own business. How to do research and how to
improve your existing eCommerce business, you want to check out my e-book,
“Profitable eCommerce”. It’s a 55 page, really, in-depth guide to picking
an e-commerce niche and starting an e-commerce business. You can get that
for free at my website, ecommercefuel.com.

Thanks for watching, and I hope to see your questions in the comments
below.

Enjoy this Post? You’ll Love My eBook!

'Profitable eCommerce' is my 55-page detailed eBook that covers:
  • How to identify profitable eCommerce niches
  • Tips for finding GREAT suppliers
  • How to gauge market demand & profitability
And it's free when you subscribe. Learn More....

Comments

  1. Anne says:

    Hi Andrew, Enjoyed your webinar with Amazon guys. Do you only use google keyword tool for niche finding. As I said before I think that your book is great, my only problem in doing drop shipping etc is my locality and a few big obstacles to get over there.

    • Andrew says:

      Thanks Anne. I use the keyword tool for researching niches to see if they are large enough / deep enough to possibly be profitable. While I’ll sometimes be able to brainstorm ideas using the tool, most often I use it to evaluate ideas.

  2. Joe 2022 says:

    Very nice. Now, if there would only be a way to sort result by the biggest number of hits versus the smallest number of competitors. A list like that would let you pursue a business opportunity where pay-per-click rates on keywords are reasonable, not like $5 per click.

  3. Daniel says:

    Hi Andrew, great stuff.

    I have a potential niche. With most of my keywords on the 100 to 800 exact local searches for long tail keywords.

    Do you think this search count is good enough, for more broad kwds I am getting 1000-2000 exact local searches.

    Thanks so much Andrew

    Daniel

    • Andrew says:

      I like to see at least 3,000 exact match searches for the main money term, so that would be a little low for me. However, if the product has really high margins – or profit per order – it might work out.

  4. Does ‘Competition’ mean how many people are optimising for this keyword? I’m surprised that Google is giving away such sensitive data!

    • Andrew says:

      The ‘Competition’ field refers to how competitive the term is in the Google Paid Ad network. If a lot of people are bidding on they keyword – meaning their ad will appear on the side for a specific keyword – then it will be listed as competitive. Hope this makes sense…

      • Matthew Ryan says:

        On that note: Do you place much stock on the Competition field? I find that most of mine are “High”, and I’m not sure if that should spring me. You don’t mention whether that should factor into your decision making in the video.

        • Andrew says:

          To a large extent, I don’t place too much competition on it, especially as there are only three categories: Low, Medium & High. If there was an “extreme” or “insane” rating, that might deter me at-a-glance. But with it being such a broad rating category – and being that competition can indicate a market with lots of demand – I don’t write off ‘high’ keywords, no. Hope this makes sense!

  5. Inanc Gumus says:

    Hi Andrew,

    In your video, almost all of the terms’ competition ratio seems High. Isn’t it better that ratio is lower than that? Doesn’t high competion mean high cost keywords? So, do you have a recommendation for how to deal with this?

    By the way, thanks for the video, it’s really quick, simple and informative. Regards.

    • Andrew says:

      Thanks Inanc – Glad you enjoyed it.

      Most keywords worth ranking for are – unfortunately – going to have fairly high competition because that’s where the money is. But it’s important to note that this metric refers to the level of competition in the Google AdWord network and not necessarily for SEO purposes. If you can find a term with high PPC competition that’s not too hard to rank for organically with SEO, that’s a potential opportunity.

      • Inanc Gumus says:

        I see. So, if the competition is high for my target keywords what other strategies can you recommend within PPC realm? For example: I see two ways: 1- Spend more money 2- Find relative keywords

        • Andrew says:

          Those are two options, definitely. A third would be spend a lot of time becoming a PPC master to decrease your cost-per-click by optimizing your ads. This is a topic that would require a post all to itself, but it’s possible to decrease your cost my writing high-converting ads.

  6. Inanc Gumus says:

    You mean by increasing the quality score, yes, it’s a strong option :) I’m looking forward if you send a post about this.

  7. Adam Wartman says:

    Andrew-
    Great article and I really look forward to getting to your eBook this weekend.
    One question I have is that you mentioned that when you started trollingmotors.net you knew nothing about them…so how did you get started with them to begin with and how did you handle your customer support right away without knowing anything? Finally, how did you find qualified people to then answer those same questions for you? Training? Finding people who already knew a bunch about them to begin with? Both?

    Thanks for all the inspiration!

    • Andrew says:

      By building out the TrollingMotors.net website, I learned a LOT about the motors, which helped early on. And when I didn’t know the answers to specific questions, I found out and then got back to the customer. So it was a challenge, but definitely manageable early-on.

      On of my team members now handles most of the TrollingMotors.net customer service, and he didn’t have any previous experience so I trained him. It takes less time then you might think to become an expert in an area. ;-)

      Hope this helps!

  8. Thanks for the video. It makes it really clear on how to use the Google Adwords tool

  9. Parker says:

    Andrew,

    I have a question for you. You’ll have to excuse me for doing a little bit of digging but If I’m correct you run a website dealing with trolling motors. In your video you showed the coffee mug example to be a niche with fairly good traffic, and the fish finder example to be fairly undesirable. So I was trying out the keyword tool and decided to try trolling motors, just to see what would come up. It only gets about 2,900 local monthly searches, with only 1 long tail search query above 1000. So my question being, how did you decide that trolling motors would be a profitable niche?

    • Andrew says:

      Yep! I do run TrollingMotors.net, as I’ve mentioned here on the blog before. And great question – it doesn’t meet quite the criteria outline here. The reason we went with it despite lower search volume was that the profit-per-order was higher than average, so we could justify lower search volume as long as we could convert the traffic. This was all considered in the “back-of-the-napkin” analysis we did (see the eBook for more details), when making our decision.

      The criteria I recommend aren’t set in stone, but are my recommendations in general for the $100 to $200 price point I usually recommend and go after, and the subsequent average profit per order. But, as with most things in life, everything is flexible depending on the circumstances.

      Hope this helps answer your question!

  10. Great explanation.. Google Adwords tools was been always a tricky part for me to understand how actually make use of it but your post was really helpful.. Thank you

    Regards
    Jennifer

  11. Tom says:

    Great video and very helpful. Thank you!

    Once you find a market with a decent number of long-tail keywords derived from the root keyword, how do you suggest the buildout of the website in order to maximize the SEO strength for each of those long-tail keywords? So, using your coffee mug example, some of the top long tail keywords include the following: personalized coffee mug, travel coffee mug, giant coffee mug, hello kitty coffee mug. Would the best approach be to build separate sub-category pages around each of those keywords? This approach makes sense if you have a small handful of long tail keywords that are distinct enough from each other where separate pages might be warranted. But if you have a few long tail keywords that you’re hoping to rank for that are very similar, or perhaps one of them doesnt have enough product selection to warrant it’s own page, it may seem “spammy” to have separate pages for each. A good example of this might be the long tail keywords “giant coffee mug” and “large coffee mug”. I would want to rank for both but they are synonymous and, therefore, may not warrant separate pages. But without doing so, how does google know I’m an “authority” on each of those long tails?

    Thanks again!

    • Andrew says:

      Great question, Tom! You’re on the right track regarding a site build-out strategy. I shoot to dedicate a page to each long-tail variation as long as:

      1) There’s enough search volume to merit a page
      2) It’s a unique, individual topic

      So it is a bit of a judgement call. But if you have two long-tail keywords, say “giant coffee mug” and “big coffee mug”, you could pick the term with the most search volume and optimize primarily for it. Then, you could also include a lot of references to the other term in the title, headings and copy and likely rank well for both terms without having to have TWO pages for what is effectively the same thing.

      Hope this helps!

  12. Shabbir says:

    Hi Andrew! Great video – I’ve been through your ebook 2-3 times as well – it’s an awesome reference.

    I had a question which is a follow up to your reply to Tom(sept 21):

    From what I understood of your reply, a hypothetical ecommerce store for those keywords would be say coffeemugs.com(which is fairly broad), with sections of the website devoted to the long tail keywords like personalized coffee mugs, travel coffee mugs, etc.

    My question is: would it be better to go even more targeted by opening personalizedcoffeemugs.com and having subcategories of even longer tail keywords, or go broad with coffeemugs.com and attempt to rank in the top 10 for the viable longer tail keywords?

    Thank you in advance, and happy holidays!

    • Andrew says:

      Good question. It’s always a judgement call as to when a site should be further niched-down. For the case of coffee mugs, it would just depend. If you were only selling custom, hand-made coffee mugs it’d make great sense to use the domain personalizedcoffeemugs.com. But if you were drop shipping cofffee mugs, I’d stick with the broader domain and try to rank my category pages for the long-tail keywords.

      Hope this helps!

  13. Eddie says:

    Fantastic video explaining how to use the tool to evaluate a niche. I have a question though… you mentioned that the conversion rate the “long tail” keywords are higher. Does this mean that your site must have these terms in order for the search results to show your site?

    i.e: unless I sell or describe “personalized coffee mugs” on my website – my site will likely not show up on search results by people who searches “personalized coffee mugs” ?

    Thanks Andrew

    • Andrew says:

      That’s right – you need to have the words “personalized coffee mugs” either on your webpage or in the links pointing to your page – ideally both – to rank well for the term. To better understand how the engines rank your pages, I’d recommend this guide to SEO which will get you up to speed quickly:

      http://www.ecommercefuel.com/ecommerce-seo-guide/

      Hope this helps!

  14. carl says:

    Hi Andrew,
    Great video, i have one question!
    I notice you choose the “united states” for the country search, did you choose this for a reason? Why not choose globally?

    Again great video and Ill be back to read more.

  15. Thomas says:

    Hi Andrew,

    First of all: Great guide, great blog! Thanks for sharing your experience! It’s really motivating!
    I have a few question reading all this:

    1. Do I need to put the main keyword and the longtail keywords in the metakeyword section (code sided)? Is there a maximum of metakeywords I’m able to use?
    2. I live in Belgium, Europe and if I start searching for Dutch keywords this gives me very low numbers compared to the US or other big countries. I was thinking of making a webshop European wide but then you have all these different languages to deal with. Would you recommend me of setting up a US oriented webshop and running it from Belgium and if so will I easily find suppliers when they know I live in Europe?

    Thanks for your info!

    • Andrew says:

      Thomas – Glad you’ve enjoyed it! To your question: Putting the keywords in the meta title will be the most important, and adding them to the meta description can help to a lesser degree as well. On the page, you’ll want the keyword to appear in the headings and in the text as well.

      In terms of business location, that’s a personal decision. You definitely get to reach a bigger market operating in the U.S., but it’s a bit more work to setup and manage from Belgium. However, if you want to grow a larger business that may be the way to go.

      Best of luck!

    • Lukas says:

      Thomas,
      maybe I can give you a bit more information about the business in US managed by someone from Europe, cuz I actually do it.;) I am from Czech Republic.
      It is very easy to set up US biz over the internet, you can manage it within few days. The more difficult thing could be to set up business bank account, cuz you have to do it personally by visiting bank somewhere in US. But it is fairly easy process, it just cost money for air ticket.;)
      There are a lot of distributora in US that will drop ship for you and it is relatively easy to set up account with them. You can start with World Wide Brands database that Andrew has mentioned somewhere here. I use it and I am very satisfied.
      But there is one thing that could bother a bit – merchant account to be able to accept credit cards…. If you are not US citizen or if the US biz does not own US citizen from at least of 50%, you will not be able to set up the merchant account. Anyway, there are two ways to solve it. The first one is to set it up over some european based company, but it is crazy expensive, limited and you will need to set up another entity…
      The other way ( which I use ) is set up PayPal account. The disadvantage of this way is that the custoker will be transferred to PayPal website in order to finish the payment… Also there the customer will have to choose “I dont have account” in order to be able to pay by credit card…

      Anyway, as far as I found out, doing business in US in much more better than in Europe. It is completely different environment, much more friendly. Also, bigger market, only one language, etc.;)
      Hope this helps.;)

  16. Thomas says:

    Hi Andrew,

    Another question just popped up. How can I see something isn’t a niche? To what we need to pay attention? Can you tell us something more about that?

    Thanks alot!

  17. sid says:

    You have mentioned that approximate rates for people coming on my website. Can you give a approximate of how many people actually buy from those visitors?

    • Andrew says:

      The conversion rate (% of visitors that buy something) really varies from market to market, so you can’t give a broad answer. But for a VERY rough estimate, I tend to use 1% when making general assumptions and/or calculations to estimate profitability of a market.

  18. sid says:

    I want to sell luxury socks (example). I can do this in two ways:
    1. Private label my own brand and sell that (I have a supplier that can do a piece at a time but will charge a bit more to put my own label)
    2. I can resell existing brands. I will be able to carry a few brands
    The way I see it is that option 1 gives me more control, I can set the price of my choice. Have more control and build my name through social media. In option 2 I will be selling brands that are not big brands but have a history behind them. The problem I see in option 2 is that margins will be smaller and I will be competing with the same brands I will be carrying and they already have an online presence and ecommerce sites.

    What do you think, which is better? am I thinking on the right track. Thanks!

    • Andrew says:

      If possible, I’d go with selling your own brand. Your margins will be higher. And if you’re selling someone else’s socks, why should they buy them from you? That’s a market where it’s difficult to differentiate yourself.

      So a lot of consider, but first thought would be to go with option #1 if possible.

  19. Paul says:

    Andrew,
    I am new to your blog so just getting through some of these great blog entries including this one, thanks. I have been researching quite a few different niche ideas and have been using the keyword tool based on your video tutorial. While searching one of my niche ideas I was getting some very good numbers back as for as search amounts, in fact in went about 5-6 deep on the long tail keywords still in the multiple thousands. I felt I had a pretty good possibility for a niche. I was not naive enough to think there would not be any sites already in existence but when I started researching sites for this niche I was very surprised at how many already existed. Needless to say I think it is a good idea but obviously there are well established players already here, at what point to you look at the amount of competition and say too much already exists, and that I probably can’t offer something they are not already doing and move on to your next niche idea?

    Thanks.

    • Andrew says:

      Paul,

      Unfortunately, there’s no real definitive line or formula – there are a lot of things you’ll need to factor in. I like to look at the domain authority of the top 10 competitors in Google and see how strong they are, as well as how specialized their site is for the product they’re selling.

      If you haven’t yet, I’d recommend downloading my eBook as it goes into a lot of detail on the process.

  20. Janna says:

    Great video! I actually found this after reading your e-book, which is also great.

    A couple questions. What should we do if some of the long-tail keywords seem unrelated to what we would actually be selling? Also, I am finding that a lot of the sites on the Top 10 of Google for my term are not ecommerce sites but a mixture of resellers (competition), service providers, manufacturers, and general informational articles/websites. Is this a good sign or a bad sign?

    Finally, on the niche I am considering, the CPC on the top 10 or so keywords on the keyword tool is outrageously high! In some cases $20 to $60 per click!!! Is this a sign I should stay away? Or is that fairly common for the top “money terms” in a strong niche?

    • Andrew says:

      Janna, if the average CPC is $20 to $60 per click that sounds like a VERY competitive industry. You’ll likely need to do a tremendous amount of SEO to complete organically in the rankings, and I’d be very wary about moving forward. It could take years and years and tens of thousands – maybe hundreds of thousands – of dollars to rank well.

      • Janna says:

        Andrew, thank you for your response! To clarify, those numbers are just some of the CPC figures that I noticed for the a few of the top “money terms” listed under my main keyword. In order of highest volume Local Monthly Searches here are the CPC numbers:

        1. 12,100 local monthly searches, (Main keyword) $16.60 Approximate CPC
        2. 4,400 local monthly, $17.05 CPC
        3. 1600 local monthly, $18.27 cpc
        4. 1300 local monthly, $39.36 cpc
        5. 880 local monthly, $42.36

        There are only a few keywords that have CPC of $60 and I can understand why…because of the nature of the terms, it is a very high-ticket comprehensive “system” (collection of expensive items) directly geared towards businesses. So on those specific terms, the potential revenues are HUGE since it is not just for one item but for a whole “system” for businesses. These terms likely have not only high revenue potential but high conversion since they’re so specific…and advertisers pay the price.

        I have to scroll down to about the 20th term that has local monthly 140 to get to a CPC of less than $2 (1.93).

        In general I would say the “average” CPC for the majority of the terms is somewhere in the $10-$20 range.

        I agree with you, probably too competitive. Amazon is very high up in the search results and they offer most items in these group through their free 2-day Prime shipping.

        What is a healthy ballpark we should look for in terms of the “average” CPC on not just the main keyword but also the secondary/long-tail keywords, to make sure that we are not entering into an ultra-competitive industry?

        • Janna says:

          But that gets me thinking…if the CPC is so high for the long-tail keywords that have the words “business” in them, maybe there is potential to enter this highly lucrative niche and use alternative marketing strategies. That is, instead of using expensive Google AdWords, maybe I could market my website/products directly to local small businesses by sending out postcards and other forms of direct advertising?

  21. Juoling says:

    Andrew,
    Do I have to be a member paid for google keyword tool then can get into the website
    for searching niche?
    Thank you,

  22. Matt Svenska says:

    Hi Andrew,
    Thanks for the great video. My question is regarding to startup companies that target high volume keywords such as dating.

    When there are many competitors bidding for a specific keyword, you have to bid more than they do in order increase your CTR. If you can’t bid higher then your ad will be shown in a lower position. If you can’t increase your CTR, your quality score won’t improve either and you will end up paying the high bids. Unless you write an amazing ad, which can get clicks even at the bottom of page then it seems to me that it’s really difficult for a startup company to get high traffic at low cost. So volume does not seem to matter that much. Please correct me if I am wrong but when I talked to a Adwords representative on the phone, he told me that I have to increase my max CPC as much as I can. Basically, he is asking us to burn cash for a period in order to lower the CPC price. Is this how it supposed to work?

    What would you suggest for a startup company, which focuses on high volume high competitive words to do?
    Thanks.

  23. Prateek says:

    Hi, how can I achieve this in the new Keyword Planner, is it even possible?

  24. Rucker says:

    Hi Andrew,

    Thanks for the awesome resources. Now that Google has incorporated Keyword Tool into it’s new Keyword Planner, how does that change your interpretation of search volumes. Specifically, it seems that there is no longer a way to get “local” monthly search numbers (at least as far as I can tell). When I set my target location to ‘United States,’ I get a 110,000 searches/month for my money term. That number seems a bit high, so I wonder if I am seeing a “global” monthly number rather than a local monthly number.

    Thanks!

  25. JCgl says:

    Hi Andrew,
    Thanks for this info. I am new to all of this and just need clarification here, is this about adwords that you have to pay for to join through google or is this a free search tool that can be used through google? Is there a way to search for niches without having to join adwords which I have no idea about. I’m just trying to get ideas of niches for business. Thanks

  26. kimberly says:

    Hi Andrew,

    Thanks for the informative video.

    I was wondering, now that Google keyword planner is no longer available to the public for use, do you have any recommendations for other free tools that I could use to gain some insight (such as how many searches per month for a keyword I enter?)

    Thanks for your time & great website

    Cheers x

  27. Rob says:

    Hi Andrew, just wanted to compliment you on this really useful article. The keyword research tips are really easy to follow and sound like they will be very effective! Looking forward to implementing them for our blog development.
    Keep up the good work :)
    Rob

  28. Gino says:

    Hi Andrew – This was a great article and will be very helpful. I am just starting out with trying to evaluate niches, but since Google Keyword Tool is no longer available, can you tell me how these values in the exact match monthly searches correlate to the values given in Google Ad Words or perhaps another more useful free site that you can recommend?

Trackbacks

  1. […] it. To learn how to do it I recommend you the excellent video of Andrew Youderian on the following link […]

  2. […] To learn more about estimating traffic, see these guides to estimating long-tail traffic and spotting niches with significant long-tail potential. […]

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