Building a Genuine Brand (Part 2)

On the previous episode, Ben Jenkins from One Fast Buffalo and Warstic has shared so much valuable insight to building a branding experience, that we had to break it into a two-part series.  In this second half of the interview, Ben dives into the details of manufacturing and talks about the strength of the Warstic’s community.

Warstic, a wood bat manufacturing company, was launched in 2011. In 3 years, Warstic has been featured in big name magazines like GQ, Fortune, and The Wall Street Journal. The jaw-dropping fact of it all: Ben didn’t spend a dime on marketing!

Tune in to learn what Ben intentionally focused on to build a company so strong, that it continues to knock numbers out of the ballpark!

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Here’s What You’ll Learn

  • Why Ben spent 2 months living in his trailer at the manufacturer’s location.
  • How Ben convinced an industry with big players to back his vision for Warstic.
  • Having no marketing plan is NOT a must for success, but maintaining a purpose is.
  • The simple systems Warstic has for an outstanding customer service.
  • Who Johnny Battle is and why you would want him as well.

What Was Mentioned

This Week’s Winner

Stay tuned for the next episode.

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3 Comments

  1. Wow. I’ve listened to every podcast episode and this was BY FAR my favorite. It’s hard not to resonate with this guy. Ben just seems to strike a perfect balance in his life.

    1. Thanks Donnie! Yeah, Ben has a pretty awesome balance going, doesn’t he?

      Appreciate you listening!

  2. Super inspiring post. This is exactly what is driving my wife and I on our product development. Thanks for this interview. Your content is awesome

    “Is this product worth putting out in the world?” – Ben Jenkins

    That’s a great way to go about thinking about what you create. The story about the email he got telling him that a little boy is sleeping with the bat under his pillow, that’s just awesome.