Building a Unique Leather Goods Business

Although he started out with very little business, sales or marketing experience, Ryan Barr from Whipping Post was able to build an online store that generated $600,000 in revenue in only its third year of existence. Here’s the interesting part: Not only did he not do research to see if there was a market, but he even jumped in looking to create one.

This episode involves Mexican deal-making, quality relationship building and an $800 guitar case – the necessary ingredients to eCommerce success.

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Here’s What You’ll Learn

  • The difference a unique About page can make.
  • Using the power of relationships to foster opportunities.
  • Why it’s crucial to know what you want.
  • How high-quality photos can impact your bottom line.
  • Quality bootstrap marketing tactics for your eCommerce store.

What Was Mentioned

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2 Comments

  1. Ryan Barr’s story is amazing! The kind of guy you’re rooting for to succeed! His website is beyond just visually appealing….it draws you in. And I agree with Andrew….his “About Me” page is genius!
    Continued success, Ryan!
    Linda

  2. This is my first visit here, but I must say it was absolutely great! Love how down-to-earth both Andrew and WP’s Ryan were, look forward to hearing more!
    Regards,
    JR