Interpreting The Predictions of The Four Horseman

On this episode of The eCommercefuel, we welcome back the podcast regular, Bill D’Alessandro. Bill joins me to break down the Four Horsemen video that was recently released by Scott Galloway, a Clinical Professor of Marketing at NYU Stern School of Business and the Digital Life Design Event.

Listen in as Bill and I analyze the big predictions that Scott made in his video and in turn share our own predictions. We tackle everything from Amazon and Apple, to Facebook and Uber, talking about the changes that have happened and what we see on the horizon. You do not want to miss this informative and insightful look at the future of eCommerce!

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Here’s What You’ll Learn

  • Bill’s predictions for the company that Amazon will acquire.
  • The business that could be threatened by Uber.
  • Why pure-play eCommerce may be coming to an end.
  • Bill’s theory on why click-and-collect may not be as popular in the U.S.
  • How Apple is becoming one of the largest luxury brands in the world.

What Was Mentioned

This Week’s Winner

Congratulations to Phil Stone of PicnicAndTailgate.com for winning this week’s eCommerceFuel shout out!

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2 Comments

  1. Great chat.

    I do disagree with the idea that lower FB organic reach is a problem or a ”bait and switch” move. Facebook is simply trying to keep noise out of the timelines, which they are doing a great job at. Most brands have been posting low value stuff for years to their pages. I think this is a well camouflaged opportunity for effective marketers who have real value to offer and know how to strategically work the engagement element of the FB algorithm, and harness consumer behavior of their specific audiences on Facebook.

    Organic reach below 10% (or 6%) is for posts getting little or no initial interaction (clicks, likes, shares, comments). They give your post a shot with a few of your biggest fans/likers and if you underperform they hush your content. Facebook organic reach can be upwards of 70-80%% on a post that has significant engagement within the first 5-10 minutes of the post going live. They have a job to do – like Google did with search- to keep our timelines relevant for us amidst the noise from following/liking so many people/pages.

    I see FB pages and FB ads as the biggest acquisition opportunity for ecommerce owners this year, along side Google Shopping Ads and Retargeting. Any number I’ve mentioned above is strictly based on my own results, in my own industries, with my own products. But thought it would be valuable to share that perspective.

    Great show, keep it up.

    1. Thanks Jonathan! And really interesting counter point. Wasn’t aware that FB was basing exposure based on engagement and that it was possible to dramatically increase if people are interacting with your stuff. Makes perfect sense – perhaps I’ll have to amend my comments in the episode?

      Thanks for the thoughts and for listening!