Reza Khadjavi is the Founder of Shoelace, which specializes in retargeting, especially for Shopify stores. We cover a lot of ground in terms of what kind of return on add spend you can expect to see with retargeting, desktop versus mobile, and if you should be layering all sorts of additional demographic attributes on top of your retargeting to improve your ad spend.
- How to get more granular with your retargeting approach
- Why you need to look closely at mobile data
- Ballpark figures on potential return ad spend