Four eCommerce Pitfalls and How to Overcome Them

In my last post, “5 Reasons eCommerce Makes a Great First Business,” I indulged in a gushy e-commerce lovefest.  Unfortunately, when you dig a little deeper, blemishes appear underneath the flawless facade. E-commerce is my top choice for a first-time business owner and a GREAT low-risk model, but it’s unfortunately NOT an impenetrable fortress of business acumen and success.  I’ll outline a few of the hurdles, and then explain why they shouldn’t deter you from building your own profitable business:

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