Search

eCommerceFuel Capital

Bringing World-Class Expertise & Mentorship to Your Business 

Who Are We?

eCommerceFuel Capital is a group of deeply experienced entrepreneurs who share their knowledge, capital and contacts to help promising companies grow.

The team includes some of the most recognized names in the eCommerce space. Our Partners collectively have 100+ years of experience in areas like paid traffic, Amazon, site design, branding, manufacturing, M&A, finance and more.

Why Partner With Us?

If you’re looking just for money we’re probably not the best fit. There’s never been a time in history when it’s been easier to get funding, often at silly valuations from inexperienced investors.

But if you’re interested in long-term funding from a team who also has the skills, eCommerce rolodex and battle-tested knowledge to help you grow through world-class mentorship then we should talk.

Our Team

Andrew Youderian

Managing Partner

Andrew is Managing Partner of eCommerceFuel Capital and founder of the eCommerceFuel Private Community, a vetted network of 1,000+ store owners collectively generating over $3 billion in annual revenues.

Over the last decade, he’s started and sold multiple eCommerce businesses. His current passion and focus is building Community among entrepreneurs and helping direct expertise and capital to where it can be most productive.

Investing Partners & Mentors

Michael Jackness

Co-Founder, eComCrew

Michael Jackness is one of the most giving people in eCommerce and has helped thousands through the content an

Michael Jackness

Co-Founder, eComCrew

Michael Jackness is one of the most giving people in eCommerce and has helped thousands through the content and experiences he’s shared. He recently sold his store ColorIt.com for a 7-figure exit, runs a number of others and is part of the eComCrew.com blog and podcast. He’s deeply experienced with driving traffic, importing, branding and more.

Drew Sanocki

CEO, AutoAnything

Drew has been kind enough to humor me as a frequent co-host on the ECF Podcast and I’ve always enjoyed his m

Drew Sanocki

CEO, AutoAnything

Drew has been kind enough to humor me as a frequent co-host on the ECF Podcast and I’ve always enjoyed his mix of self-deprecating humor and eCommerce chops. He’s currently the CEO of AutoAnything.com, part of a private equity team’s efforts to turn the business around. Among his many skills, Drew has deep expertise in customer lifecycle marketing and LTV optimization. – Andrew

Bill D'Alessandro

Founder, Elements Brands

You’re reading this page largely because Bill convinced me to stop deliberating and dive-in to the eCommerce

Bill D’Alessandro

Founder, Elements Brands

You’re reading this page largely because Bill convinced me to stop deliberating and dive-in to the eCommerce investment world. Bill has experience in the worlds of finance (a fellow investment banking refugee), online entrepreneurship and – more recently – a roll-up of CPG companies with his company Elements Brands. Bill has been one of the longest standing members and biggest advocates for eCommerceFuel and we’re thrilled to have him on the team. -Andrew

Steve Chou

Founder, BumbleBee Linens

Despite my relentless teasing I consider Steve a great friend and am always impressed with what he’s able to

Steve Chou

Founder, BumbleBee Linens

Despite my relentless teasing I consider Steve a great friend and am always impressed with what he’s able to accomplish with (self-imposed) limited resources. He runs an eCommerce store, popular blog, and podcast, an eCommerce conference, and is well-known and regarded in the eCommerce space. -Andrew

Ezra Firestone

Founder, Smart Marketer

Ezra Firestone knows more about paid traffic than just about anyone and has spent tens of millions of dollars

Ezra Firestone

Founder, Smart Marketer

Ezra Firestone knows more about paid traffic than just about anyone and has spent tens of millions of dollars over his career testing out paid strategies and creative on Facebook. He co-owns and runs BoomByCindyJoseph.com as well as SmartMarketer.com where he talks and teaches about growing eCommerce businesses. Don’t challenge him to poker (he played professionally for a long time) but do ask him about growing up on a hippie commune and what he learned there.

Ed Hallen

Co-Founder, Klaviyo

In 2013 I interviewed a founder who had launched email marketing software with impressive segmentation abiliti

Ed Hallen

Co-Founder, Klaviyo

In 2013 I interviewed a founder who had launched email marketing software with impressive segmentation abilities. Since then Klaviyo has grown from Ed and his co-founder Andrew to nearly 300 people and is the most popular email platform in our Community. Ed has significant experience with building technical products, scaling a business, email marketing and management, and is a great guy to boot. While he still serves on the board he’s stepped away from Klaviyo day-to-day and his current focus is TheHiringEngine.com. -Andrew

Zack Kanter

Founder, Stedi

I was lucky enough to be introduced to Zack through Bill D’Alessandro years ago and have watched him grow an e

Zack Kanter

Founder, Stedi

I was lucky enough to be introduced to Zack through Bill D’Alessandro years ago and have watched him grow an eCommerce business, sell it to a private equity group, found a startup to make EDI-integrations easier (Stedi.com) and emerge as the funniest person I’ve ever read on Twitter. The thing I admire most about Zack (and aspire to) is his ability to address his weaknesses objectively and head-on in an effort to improve. He’s one of the most knowledgeable people I know on the topics of Amazon, automation and self-improvement and runs much faster than I do. – Andrew

Shakil Prasla

Founder, Pro Click Ventures

Shakil runs Proclickventures.com, a holding company with over a dozen brands that collectively do over $25M in

Shakil Prasla

Founder, Pro Click Ventures

Shakil runs Proclickventures.com, a holding company with over a dozen brands that collectively do over $25M in revenue. He’s an expert at acquiring companies, hiring effective managers and successfully integrating them into a diverse portfolio with little industry overlap. He’s also one of the nicest guys you’ll ever meet and a force on the basketball court.

Jake Cook

Co-Founder, Tadpull

JakeCook is the co-founder of Tadpull.com, a company which offers advanced analytics to their eCommerce custom

Jake Cook

Co-Founder, Tadpull

JakeCook is the co-founder of Tadpull.com, a company which offers advanced analytics to their eCommerce customers. He works closely with the leadership teams of dozens of eCommerce businesses and has a unique perspective on what allows them to scale successfully.

Eulalie Cook

Co-Founder, Tadpull

Eulalie is the co-founder of Tadpull.com, a company which offers advanced analytics to their eCommerce custome

Eulalie Cook

Co-Founder, Tadpull

Eulalie is the co-founder of Tadpull.com, a company which offers advanced analytics to their eCommerce customers. She has a Ph. D with an emphasis in Consumer Choice and uses it to apply research and data analysis to help stores make more money.

Kevin Stecko

Founder, 80sTees

Kevin runs 80Tees.com out of Pittsburg, PA and is one of the moderators in the eCommerceFuel forums. He’s be

Kevin Stecko

Founder, 80sTees

Kevin runs 80Tees.com out of Pittsburg, PA and is one of the moderators in the eCommerceFuel forums. He’s been in the eCommerce game for 20+ years and has seen a lot. He’s skilled at re-structuring a business to maximize profitability, something he’s done over the last two years with his own store. Don’t challenge him to tennis.

Tal Moore

Founder, Guardline Security

Tal started selling gumballs as a kid and years later parlayed that into the sale of eCommerce business Gumbal

Tal Moore

Founder, Guardline Security

Tal started selling gumballs as a kid and years later parlayed that into the sale of eCommerce business Gumball.com for a 7-figure exit. He currently runs/owns numerous eCommerce companies including GuardlineSecurity.com and is generous with his time and advice with fellow eCommerceFuel Community members, often coordinating meetups in California. He also has a knack for investing eCommerce profits at above-average returns.

Carson McComas

Founder, Fuel Made

I often tell people that Carson is the most capable, diligent and talented dev/designer I’ve ever worked wit

Carson McComas

Founder, Fuel Made

I often tell people that Carson is the most capable, diligent and talented dev/designer I’ve ever worked with. His company, FuelMade.com, is one of the best-known shops for premium Shopify Plus work in the world and he’s helped increase sales at dozens of stores over the years through their redesigns. He’s also the official Shopify Expert here in the eCommerceFuel Community. – Andrew

Codie Sanchez

MD, Entourage Effect Capital

Codie Sanchez is a partner with Entourage Effect Capital and has spent the last year focused on investing in t

Codie Sanchez

MD, Entourage Effect Capital

Codie Sanchez is a partner with Entourage Effect Capital and has spent the last year focused on investing in the emerging cannabis space. Her path there was unorthodox: she began as a journalist covering issues along the American/Mexican border. Deciding she could make a larger impact with financial expertise she pivoted into the investment world. She cut her teeth at Goldman Sachs and Vanguard before finally becoming Head of Latin American Investments for First Trust.

Craig Gentry

Founder, Got Fresh Breath

Craig Gentry is one of those rare people who gets more impressive with time and also has a wildly enjoyable de

Craig Gentry

Founder, Got Fresh Breath

Craig Gentry is one of those rare people who gets more impressive with time and also has a wildly enjoyable depreciating sense of humor. (We’ll have to get him and fellow ECF Capital Partner Drew Sanocki together sometime and see which one does more damage to themselves). Craig will tell you he owns GotFreshBreath.com. What he won’t tell you is that his mouthwash dispensers are in thousands of Chick’Fil’As across the nation. He also is the unofficial landlord of Dahlonega, GA where he runs a mini real estate empire.

Tad Swanson

Advisor & Investor, OnMetric

Tad Swanson has a diverse background both working in VC and running startups and now spends much of his time a

Tad Swanson

Advisor & Investor, OnMetric

Tad Swanson has a diverse background both working in VC and running startups and now spends much of his time advising companies, helping structure deals and and investing from Bozeman, MT.

Our Investment Criteria

We make two types of investments:

  • Minority investments in eCommerce companies with under $20 million in sales
  • Control investments/purchases of companies with under $10 million in sales

Particularly interested in companies with:

  • Healthy margins (40%+ gross, 20%+ net margins) or a clear path to achieve them
  • High LTV / repeat purchase rates
  • Not overly reliant on Amazon or any other non-controlled channel
  • A mature product line or design

Interested in Working Together?

Or looking to sell your business?

Or Just Curious?

Not ready for investors but intrigued by this whole eCommerceFuel Capital thing? Drop your email below for portfolio updates, eCommerce market commentaries, and more.

Skip to content