The Top 10 eCommerce Companies in San Francisco (And 10 More That Are Ones To Watch)

The Top 10 eCommerce Companies in San Francisco (And 10 More That Are Ones To Watch)

San Francisco is known for its tech, its bridge and its underdog sports teams. And now, they’re also known for being home to some of the best eCommerce brands and businesses around.

Here’s our top 20 list of the Bay Area’s best. We’ve rounded up ten you’ve probably already heard of and ten to watch as they continue to grow.

Top 10 Established eCommerce Companies


Rich and Andy, the cofounders of Huckberry, realized there wasn’t a specific shopping destination for them: guys that lived in the city but lived for the outdoors. So over many an Anchor Steam, they begin curating the best in outdoor gear, clothing and accessories for city dwellers that spend all their free time getting outdoors. Join this culture of outdoor enthusiasts and you’ll never be lacking adventures on the weekends.

Marine Layer

Marine Layer Premium Denim from Marine Layer on Vimeo.

Marine Layer‘s humble beginnings started out by slinging tee’s out of a VW bus. Now they continue to make clothes that already feel like a longtime favorite. If you want to work here, cover letters aren’t required, but a committment to the 7-day weekend lifestyle is.


Asana is a task management software that store owners rely on to keep their team organized. And that collaboration extends to the employees here. Glassdoor has named Asana a “Best Place to Work”. Inc. Magazine ranks Asana as “a best workplace”. Some of the perks include mentorship programs, on-site yoga, paid sabbaticals and ride share credits.


Tim Brown grew up in sheep country so he always knew about the power of wool. But it wasn’t until he partnered with engineer Joey Zwillinger that they were able to create a revolutionary new kind of performance wool for footwear at Allbirds. The company gives back too with Soles4Souls where lightly used shoes are donated to communities in need. Employees enjoy team lunches, color brainstorms, product tests, fun company outings, inspiring guest speakers, and comfortable shoes.

Balsam Brands

Don’t you wish Christmas was every day? At Balsam Brands HQ, it really is. They’re the leading supplier of artificial trees and holiday decor in the world. The CEO might even be Santa, we’re not sure. Balsam Brands gives employees a forced week off called “Shutdown Week” each year on top of vacation days.


Cards and prints from Minted are unique in that every design is created by an independent artist and voted on by the community. Join this crew and enjoy 50% discounts on all merchandise, free lunches twice a week and a truly creative collaboration.

EO Products

In 2011, EO became the first personal care company to be certified non-GMO by the Non-GMO Verified Project. But before becoming one of the leading organic skincare brands in the country, they were making soaps in a stock pot. Greatness often starts with humble beginnings. Commuter assistance, social events and employee discounts are some of the perks of a gig here.


More than 2,000 brands trust Stitch to help manage their inventory, automate operations and help make purchasing decisions. With all that help, store owners can do things like sleep in and take vacations. At Stitch, employees can choose how they work best: flexible hours, remote work options, and unlimited PTO.

Taylor Stitch

Clothes should last. It’s why Taylor Stitch is committed to producing clothes that wear in, not out. Each design is as responsibly produced as possible so they can create clothing and gear to get you into the wild, all while protecting it too. Employees receive unlimited paid time off, pet-friendly offices and remote working opportunities.

Heath Ceramics

Honoring the Past, As We Create for the Future from Heath Ceramics on Vimeo.

Heath started as a small batch ceramics company in 1948. Today they create ceramics but also employ artisans to design and make timeless and functional pieces across clothing, furniture and more. Employees get stock in the company, a generous discount and a free gift of their choice every year they’re there.

Ten Fast-Growing eCommerce Companies To Watch

And now, ten companies we can’t help but feel excited for about their eCommerce future.


Rothy’s shoes are made from recycled bottles using a 3D knitting process that significantly reduces waste. And they’re super chic too. Headquartered in Jackson Square, benefits include a cell phone stipend and a shoe allowance.


AdRoll helps stores find the right shoppers, target them and increase revenue by attracting new visitors and re-engaging existing ones. Every full-time employee gets a month of PTO, membership to VinoRoll (their wine club) and fun team outings like their annual Summer Day.


No idea is too nuts at BetaBrand. It’s where folks can come to showcase their idea, fans can back it and within weeks, it’s available to buy. BetaBrand makes dreams come true – and really cool products too. Employees get 20 paid days off and be enrolled in the FlyAway program where every 6 weeks one employee gets sent on an international vacation.

Once Upon a Farm

We all care about the type of food that babies and children have access to. And Once Upon a Farm Organics is about as close to having your own cow as it gets. Produced on organic farms in California (and co-owned by Jennifer Garner) employees in the Berkeley office get to be a part of the organic food movement and always have access to healthy snacks.


ThirdLove cracked the mystery that women have already known for eons: bras should not come in five cup sizes. They used millions of women to create their custom size finder, made by women for women. Not only does ThirdLove empower women, but their employees too, with in-office massages, subsidized lunches equity and, yes, quarterly product allotment.


Only 1 in 10 guys feel comfortable talking about their looks and health with their doctor. But men should be taking care of themselves, from vitamins to hair loss, just as well as women do. The team at hims is hoping to remove that stigma so men can start talking about wellness issues with candor. The company culture here is fast-paced and motivated, and includes catered dinners during the week.

Grove Collaborative

If you’ve ever gone to a natural grocery store and balked at the options in the cleaning aisle, there’s an easier way. Grove Collection has sourced the healthiest household options for customers and also donates 10 cents for each shipment to the Arbor Day Foundation. Employees enjoy full healthcare benefits, commuter perks and shiny new Mac accessories.


Flexport is a full-service air and ocean freight forwarder, providing a robust platform and end-to-end service for modern logistics teams. Long story short, they make a store owner’s job much, much easier. Commuter benefits, healthy lunches daily and lots of office dogs makes this a great place to work.

Bryr Clogs

MAKERS PORTRAITS / ISOBEL SCHOFIELD from Vanessa Mona Hellmann on Vimeo.

There are 7 women in a San Francisco studio working around the clock and making clogs. If this sounds like a millennial woman’s dream of what Santa’s workshop might be, it’s not far off. Using all premium materials, Bryr Clogs is fast becoming some of the most sought after shoes in the world.


In a world of brand loyalty, Brandless has somehow managed to make the lack of their brand, a really good brand. Ya dig? The mission behind the company was to bring higher quality stuff, from groceries to skincare, to the masses at a more affordable price. The team here believes that everyone should be able to afford the best that’s available and that organic, healthy staples for the home shouldn’t be luxury items. Full health, dental and vision insurance, paid time off, flexibility to work from home and free lunch and delicious snacks are also accessible for all.

Stitch Labs

More than 2,000 brands trust Stitch to help manage their inventory, automate operations and help make purchasing decisions. With all that help, store owners can do things like sleep in and take vacations. At Stitch, employees can choose how they work best: flexible hours, remote work options, and unlimited PTO.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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