Turning a $25K Investment Into $300K of Traffic Every Year

Do you struggle to get traffic to your website and increase your revenue? Marc Poirier is the Owner and CEO of RougeCare.ca, which specializes in selling red light therapy products, and he has a phenomenal story of shifting marketing investment and energy toward SEO from paid ads—and, in only a few years, has been able to accrue $25k-$30k per month in free traffic.

In this episode, we dive deep into the specifics of Marc’s SEO strategy, including why he chose to start investing in SEO, how it has paid off for his business, and how he has built out his content team. We also geek out about long posts versus short, punchy posts, tips for link building, and what to think about for anyone thinking of expanding into other countries.

You’ll learn:

• Why Marc chose to start investing in SEO. (5:20)
• How he is building out his content team. (7:30)
• The process to get content live. (14:25)
• The long and the short of posts—and which is better. (20:00)
• How Marc approaches link building. (27:50)
• What companies thinking of expanding into other countries should know. (37:15)
• Lightning round with Marc. (40:50)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Marc Poirier of RougeCare.ca)

What Was Mentioned

• Marc Poirier: Website | LinkedIn
• Klever
• Continued Investment in SEO Has Replaced Sales From Paid Search
• Ahrefs
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Image by mohamed_hassan from Pixabay.

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.