How To Hire a Social Media Expert: Weighing The Pros, Cons & Perks of In-House Versus Outsourced

If you’ve tried to find or hire a social media expert before, you know it’s like dating. It can take a few bad ones and a little bit of heartbreak before you can find the right one.

After consulting some bonafide social media experts in the field, we’ve got all the hiring secrets you need to guarantee social media success. We’ve laid out the pros and cons of hiring in-house versus outsourcing, ways to test their knowledge before you offer them the job and why you need to take the reigns in knowing your own social media audience and goals.

You’re just a few steps away from hiring a social media expert! Consider yourself #blessed.

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Hiring A Mary Poppins of Email Support: Kind and Funny With a Carpet Bag of Tricks

One of the best things you can do for your business and your customers is to make sure someone rock solid is on the receiving end of all those tickets.

Why? The studies don’t lie. Here’s why investing heavily in email support hiring is well worth your time.

7 out of 10 U.S. consumers say they’ve spent more money to do business with a company that delivers great service, according to a study from American Express. A study from Harvard Business Review found that it’s anywhere from 5 to 25 times more expensive to acquire a new customer than it is to keep a current one.

By the year 2020, customer experience will overtake price and product as the key brand differentiator.

In a forward thinking report from Walker, they found that by the year 2020, customer experience will overtake price and product as the key brand differentiator. It’s more important than ever to create that world-class customer service team so that your business will continue to grow.

Here’s how to find and hire your own Mary Poppins of email support agents.

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How to Hire Live Chat Agents Who Will Give Your Business an Edge

It’s impossible to shop online today without seeing that little “Chat With Us!” bubble in the bottom right. If you can hire live chat agents who give your customers an incredible experience, you can grow both your customer base and your brand reputation.

Take this exchange I had with a Shopify live chat agent:

I’m not sure if Jackson is still out there, but if he is, he needs a promotion stat.

While the best chat agents creatively solve problems and leave customers smiling, there’s more to it than that. Seven out of 10 Americans are willing to spend an average of 13% more with companies they believe provide superb customer service, an American Express study revealed. It’s yet another great reason to hire stellar live chat support.

We’re here to teach you how.

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Becoming An eCommerce Marketing Manager: Job Description, Duties & Daily To Do’s

Brian Thron loves his job. It’s why he’s already been at the office for over an hour and it’s only 8 a.m. I ask Brian, the Marketing Manager for Yardbird, what he’s got on the docket today.

“I’m shooting out a few emails to some social influencers to get them product. We have a meeting with our PR agency today about a possible story about us. I’m fine tuning our Google Adwords. Checking budgets.

Are we on track? What can we tweak? Anything else that comes up, I’m always working on perfecting the site and site analytics. What are people clicking and what aren’t they clicking? How can we beef up the pages that people aren’t going to? Are we missing out on other opportunities and relinking to those items? I’m just doing as much as I can on the eCommerce side of things.”

All this before most people have even had breakfast. There’s a reason why eCommerce Marketing Manager job descriptions are so robust.

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