About Beardbrand


Beardbrand was started by Eric Bandholz, an early member and the official Branding Expert of the ECF Private Community. He’s a stellar guy who leads a top-notch team out of Austin, TX. And you might have noticed he has a sick beard, too. If you’re interested in branding, personal development, great customer service and, of course, beards you’re going to have a hard time finding a cooler place or boss to work for.


In February of 2012, I headed to Portland, OR for the 2012 West Coast Beard & Mustache Championships. I was about 8 months into my yeard and was competing in my first beard competition. It was at this event that I first experienced the bearded lifestyle at its fullest and simply put; I fell in love.

Shortly after that event, I launched Beardbrand as a way to unite beardsmen and build a community. We first started off with a blog, a YouTube channel, and a Tumblr blog. On these platforms I shared my knowledge about growing a beard and provided style inspiration for others. Ultimately, the goal was to provide the tools necessary for men to feel confident about growing their beard, and I also wanted to end the negative stereotypes about beardsmen being lazy or unkempt.

We continued blogging, making videos, and Tumbling for several months. It was very rewarding to share my experiences of growing out the yeard, and connecting with other individuals who struggled with my same challenges. Hopefully my words helped those growing beards get the tools needed to wear facial hair in the office, at home, and around their friends.

Beardbrand was very small at this point, but I always had a larger vision for what it could become. Many people would doubt the potential of the company and call it a niche market with no room for growth (no pun intended). They would ask, “what happens when this beard fad ends?” The simple answer to this question is; “the shaving fad is ending now, and Beardbrand will be leading the charge.”

Through 2012 Beardbrand grew slowly and organically. It was toward the end of the year that all the pieces would fall into place that allowed Beardbrand to blow up.

Beardbrand was featured in a New York Times article and used that story as a catalyst to launch the store.

Our newly found team bootstrapped the business and started with only $30 and a commitment from a vendor. We hustled and pieced together a store which launched the day before the article posted.

From that day, the business has grown consistently month over month. We’ve done it by connecting with our customers and by providing great products and service. We do things the old fashioned way – we buy our inventory, respond to our customers, and sell only products we personally believe in.

Lindsey Reinders handles the product procurement and wholesale management; Jeremy McGee takes care of operations and strategy; and I’m the spokesman and marketing guy. Together we form a united and productive team, always on the same page regarding the vision, culture, and outlook of the business.


We were tired of beards being left to kitschy, cheap products. We felt these items are the reason many people think that beards are a fad. Beardbrand wants to bring high quality products for beardsmen. Our grooming products use natural products and we want our customers to have a positive experience with their beards – crappy products don’t help in that regard.

In addition to providing great products and service, we want to change the way society looks at beardsmen. There are still organizations who require men to shave, and there is negative terminology used towards beardsmen that still lingers in our culture. For instance, the term “clean-shaven” should be “completely-shaven” or “beardless.”

These changes take time, but progress is being made. Recently Disney eased their policy on beards and other companies are joining suit. We can’t do this alone, and we need you to help us change society. Connect with us by joining the mailing list below, and most importantly – beard on!


VISION STATEMENT: To change the way society views beardsmen.

MISSION STATEMENT: To foster confidence through grooming.

Position Overview

You have a way with words and love to inspire and educate your readers. The only thing that comes close to that talent is your gift for catching typos and grammatical errors. You deliver your message with an uplifting positive tone that welcomes many. Come join Beardbrand and help amplify the voice of the brand. We are looking for a passionate writer who has the ability to connect with an audience and lead a growing community.

An amazing cover letter that shows how you are going to make Beardbrand a better company will get you to the top of the list.


  • Writing & sending out 3 to 5 emails per week
  • Writing & proofreading packaging and product page content
  • Monitoring the performance of campaigns and making adjustments based on what you learned
  • Writing blog posts & maintaining past articles


  • Experience with email, content marketing, and ad copy
  • Grammar & proofreading skills
  • College Degree
  • 1-3 years experience in marketing copywriting
  • 55 WPM typing speed


  • Salary – Dependent on Experience
  • Location – Austin, TX (51st & I-35)
  • Full Time, onsite


We will be requesting a positive reference from your most recent employer. We are looking for candidates who are interested in a career and are willing to grow and learn; therefore, we have an extensive interview process.