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Is LinkedIn an Underrated Marketing Gem?

While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I’d be willing to bet that LinkedIn Ads isn’t one of the tools you’re utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms.

Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level.

You’ll learn:

  • Typical assumptions about LinkedIn. (3:30)
  • The unique opportunities in LinkedIn. (6:30)
  • What content works best on LinkedIn. (9:15)
  • What you need to know about LinkedIn Ads.(13:25)
  • Some of the ways entrepreneurs can leverage LinkedIn. (16:50)
  • Tips for running LinkedIn Ads. (22:30)        
  • How to use LinkedIn Ads for recruiting. (29:00)     
  • All about B2Linked and lightning round with AJ. (31:00)       

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and AJ Wilcox of B2Linked)

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Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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