After a few years in the investment banking world, Andrew decided he’d had enough and quit to start his first eCommerce business. He’s been at it full-time ever since and has subsequently started and sold numerous eCommerce stores which have collectively generated over $7 million in sales. Andrew is particularly experienced with bootstrapping stores to seven figures, business exits, SEO and community building.
Padraic went to school for Architecture, but caught the eCommerce bug in the early 90s and built his first store in CGI. He eventually left Architecture all together to start an eCommerce development company. Over the next 15 years, he built over 500 sites for businesses all over the world. Padraic has extensive experience in platform migrations, SEO, server management, PCI Compliance and front-end design/development and was the moderator of the X-Cart forum for years.
Sheral here and I am a Virtual Assistant based in the Philippines. I have a degree in Journalism and have been working with Andrew for over a decade now. This is the first job that I ever had right after graduation. ?
I’m pretty much your all-around team member. I (mostly) do customer service, on-boarding of members, moderation of the directory, preparing portions of the newsletters, and news carts. I also do a little photo editing, spreadsheet management, research, along with other tasks that come along the way. Being in this industry for over a decade now, I can say that I have mastered the art of research, asking questions, and self-taught skills. When I am assigned something that is new to me, I do my own research and/or ask questions to the right people to help me figure out how things should be done correctly. I am forever grateful to be a part of this amazing team here at ECF!
When I am not working, I spend my free time taking photos, watching movies, reading books, or you’ll find me in another town doing missionary work.
See you in the forum!
Tim writes the code here at eCommerceFuel. His primary role is building new features for the eCommerceFuel directories and squashing those pesky bugs that appear from time to time. When he isn’t writing code, Tim enjoys spending time outdoors—especially fly-fishing, hiking, and camping—with his wife and three children.
Miracle opened Hip Undies many years ago and like many longtime eCommerce merchants, was negatively impacted by Google’s algorithm updates. To combat the loss of organic traffic, she delved into Facebook advertising. Miracle has become an established expert in the field, having spoken on the topic as a keynote speaker at multiple industry events. Miracle is Facebook Blueprint Certified and is also an official Facebook Marketing Partner.
Eric is the founder of Beardbrand, a men’s grooming company with products for beards, hair, and bodies. Eric and his team were able to bootstrap Beardbrand to seven figures in sales in just two years. Through their mission-focused communication strategy, Beardbrand has appeared on Shark Tank as well as having been covered by The Wall Street Journal, The New York Times, and many other national media outlets.
Rex Bledsoe is an avid fly fisherman and CEO of Aqua Design, an outdoor activewear brand located in Idaho. He has over 18 years’ experience in e-commerce and “field-tests” on the water as much as possible.
Bill is the founder and CEO of Elements Brands, which acquires and scales consumer producers brands online. Bill has been selling online for over 10 years, and Elements Brands employs 40+ people in Charlotte, NC doing everything from pick/pack to Facebook ads to supply chain optimization. He is an expert in incentive systems and organizational design and is building Elements Brands into a premier employer for digital and CPG talent.
Kevin turned his nostalgia for the toys of his youth into a business in late 1999 by selling t-shirts from He-Man and the Masters of the Universe on eBay. By early 2000 that turned into www.80sTees.com. Since 2000 his site has sold millions of t-shirts and his business has undergone major transformation while constantly adjusting to the changing eCommerce landscape.
Kevin is a fan of high margins and Facebook advertising and dislikes celery and overloading his site with Shopify apps. He stays off of all marketplaces and lives and dies with his eCommerce store. While he runs a Shopify store, he refuses to call his site “a Shopify” because he is old enough to remember that eCommerce existed before they did.
A coder and photographer for more than 30 years, Susan is involved with the site design, coding, product photography, video, UX, copywriting, marketing, and integration of apps, connected services, and back-end systems for a number of eCommerce sites she owns or manages. Selling online for over 20 years, beginning in the days of BBS and dial-up internet, her first eCommerce store was launched in 2001, AntiqueJewelryMall.com on the Yahoo Store platform, which they migrated to Shopify in 2016.
Things she enjoys (in no particular order):
Old Mercedes Cars, Poodles, Photography, Coding, Fishing, Off-Road 4×4 Camping (do people call this overlanding now?), Gelandewagens, her electric bike, Comedy, Cooking, Jewelry Design, and just about any automotive related events big or small (new and old car shows, auctions, concours, rallies, racing, etc.)
Don is a true eCommerce pioneer having started his journey online in 1999 selling of all things… shower curtains! As a programmer-turned-store owner, Don took his experience with owning and operating an online store and built one of the largest online community forums of fellow eCommerce entrepreneurs that was a vital source of information for over 15 years.
With his programming skills and subtle nudges from other store owners, Don founded a web design and programming company called Your Store Wizards which is celebrating 20 years of serving the eCommerce community. Today, as the Mad Wizard, he is constantly brainstorming new ways for store owners to connect with customers while leading a team whose goal is to “solve complex eCommerce problems” on the Shopify, BigCommerce and Yahoo! Small Business platforms.
Mike Ketcham is the founder of Staccato Brands, a company specializing in health and medical products. Staccato Brands manufactures its own branded products in Asia (primarily China) and sells in the North American markets on its own websites and via major platforms like Amazon. Mike has strong experience in the areas of product development, manufacturing, doing business in China, importing, and selling on Amazon. Mike is a reformed corporate professional, before founding Staccato Brands he worked for medical diagnostic, pharmaceutical and engineering companies in marketing, sales, and business development roles.
Mike has been a member of the forum since 2015, is a regular at ECF Live meetings, and has over 600 forum posts to his name. Whenever he can, he loves to escape to Hong Kong and China to visit manufacturers, attend trade shows, and meetup with fellow eCommerce junkies at conferences. When he’s not working or enjoying time with his family, he’s playing soccer, following the English Premier League, or tinkering with an old car, truck, or lawnmower.
Lee Lichlyter is a business leader and entrepreneur with extensive experience in a diverse range of industries. His passion, in both his personal and professional life, lies in the pursuit of excellence.
Lee spent the majority of his career in the software tech industry. He began as a developer and progressed into leadership positions for public and private organizations. He has been a CEO and Board Member for several companies. Lee has also founded and sold his own software company. Currently, he owns Camera Ready Cosmetics, an eCommerce retailer of professional-grade cosmetics, and skincare products.
Lee lives in the Texas hill country, where he enjoys participating in endurance events, motorcycling, and working to master the topspin forehand in tennis.
Dwight has worn many hats in various Fortune 500 companies. From sales associate working his way up through executive positions, there are very few jobs Dwight hasn’t been exposed to. His industry experience ranges from retail, logistics, telecommunications, networking, call centers, and various other industries focused on technology. Dwight is no stranger to starting over after going through multiple company restructurings and acquisitions. This was the driving force in Dwight’s decision to become an entrepreneur where he could control his own future.
Dwight started Shop In Today from the ground up well over a decade ago with a strong focus on B2B. All his past work experience has prepared him to run his own company with few surprises. He’s always on the lookout for the next SAAS tool to further automate his business. Dwight’s strengths are in B2B, logistics, warehousing, automation, manufacturing, management, and operations. His biggest passion is helping fellow entrepreneurs overcome obstacles in their own businesses.
Kevin Williams spent nearly 10 years as an operator for venture and angel investors in the Washington D.C. area, usually as the first MBA in the room and sometimes as the last man to turn off the lights. In 2014, he decided that he’d learned quite enough about how badly investors generally spent their money and started experimenting with rapid product ideation on social media. That led to the acquisition of several utility patent lines and the development of an omnichannel enterprise that sold in 52 countries and 5 languages which he sold in mid-2020. Kevin has been featured on ABC’s Shark Tank, INC Magazine, The Wall Street Journal, and the Financial Times.
Kevin now lives in the mountains of Park City UT with his family and can be seen with other ECF’ers carving up the trails on mountain bikes and skis.
Lance’s first venture in E-Commerce was in 2016 as the owner of Wallcharmers.com. Since then, he has started a couple of other brands and has consistently focused on trying everything, doubling down on what works, and operating extremely lean. He runs a remote business and lifestyle with VA’s in the US and the Philippines while traveling often and always looking for new adventures and hobbies.
Tony started his first company in college and built the website in 100% Flash. Oops. After a 10-year sentence in Atlanta running a brand development firm, Tony got tired of making other people successful, so he moved to Charlotte, NC, and launched CityPrintsMapArt.com. This led to the purchase of MapShop.com, where Tony can be seen most days wanting to do creative things again but mostly just staring at spreadsheets.
When not working, Tony spends his time competing in endurance events so he can continue to eat irresponsibly, trying to play guitar, asking his wife if he can bring his drums out of the attic, attempting to get back into fine art, and doing his best not be manipulated by his two kids.
With 25+ years in web design and development, Chris divides his time between his own eCommerce store at replacementtablelegs.com (9+ years) and is Director of Ecommerce for a fellow ECF member managing several stores and VAs around the world that do the heavy lifting.
In the forum, Chris is really interested in asking and answering technical questions related to web development, SEO/SEM, page speed, and ADA Compliance. He’s a huge fan of ECF Live too!
Daniel Walker is an Aussie eCommerce omnichannel expert! Owner of Battery Specialists and TSI Digital for over 17 years now he has built his business, brand, and eCommerce store batteryspecialists.com.au to be the leader in the industry in Australia. Specializing in B2B and B2C business strategies including multi-sites on platforms including Magento, Shopify, and WooCommerce.
An expert in building businesses from the ground up or embarking on the journey of a digital transformation. Highly skilled and knowledgeable in the strategy, infrastructure, and tech stacks you need to be successful with ERP’s including Netsuite, Odoo, and Fishbowl Inventory.
Chad is a recovering startup enthusiast who found refuge in eCommerce. He has founded several community organizations focused on entrepreneurship and finds his greatest reward in giving. In 5 years, his team has taken their business from a $20mm single-channel retailer (everythingkitchens.com) to a $50mm+ multi-channel operation, including 3PL and marketplace agency services.
When he’s not working, he’s building a pillow fort with his 3 children, or trying to fly (or at least not crash) a plane. He was married in Antarctica to a wonderful woman who is adventurous as he is.
Allan began his career as a CPA, but was more passionate about entrepreneurship and creative interests. This lead to 20+ years running a design & photography studio, combining creative and analytical skills to provide catalog services to brands including National Geographic, The Republic of Tea, Elvis Presley Enterprises, Tastes of Chicago, Chefwear, and many others. In 2017 the opportunity arose to launch Petalura, a brand of artisan-made apparel, accessories, jewelry, and home décor. Leveraging years of catalog experience, Petalura is scaling rapidly using both print and digital channels.
Allan is based in Chicago and enjoys kitesurfing, playing jazz guitar, and riding his Boosted board alongside his golden retriever, Dash.
Operating a small printing business at age 10, learning to code at age 12, and building websites for friends and family over the years, Caleb Solano was just a kid from Pearland, TX, but he had very specific passions. But it took many years for him to realize that art, printing, computer programming, websites, and business could all be merged together into a single passion.
In 2008, he joined the team that would eventually become YouCustomizeIt. Originally his job was entry-level data input, but less than an hour of typing product info into the system, he voiced that there had to be a better way of doing this. It is with this mindset of “there has to be a better way” that he progressed from data entry to automation and finally to system architecture. Although the story of tech entrepreneurs who dropped out of school is almost cliché, he decided to press on and complete his Computer Science degree at Rice University in 3 years. And finally, in 2014, all the pieces started to fall into place to transform his business to a place where he could truly pour all his passions into. Wide-format printers, web development, graphic design, and eCommerce! Result: YouCustomizeIt.com
Nick got into eCommerce back in 2014 while he attended USF (Go Bulls). After his supplement subscription box business never really took off, he pivoted to launch his own supplement brand. Today he currently runs Pure Cut Supplements and sells the products on his own site, Amazon, and through international wholesale partnerships.
When he’s not hunched over his laptop, he can be found doing anything outdoors in sunny Tampa, Florida. These activities usually include golf, running, cycling, disc golf, tennis, or walking his 130 lb pup Tilly. Nick specializes in the supplement/fitness industry and does some consulting for Klaviyo clients on the side so if you have any questions about these fields feel free to reach out!
Rob has spent the majority of his career in the music industry. His roles have included everything from music retail sales to performing at countless terrible bar shows and festivals, to directing music at churches.
After starting his first e-commerce business in the sports and outdoors niche and quickly flipping it, he combined his love for eCommerce with his love for music. Now Rob runs multiple websites that revolve around his passions. He helps other brands grow their online presence through Amazon listing optimization and advertising and develops new products for the music industry that he releases under his own brands.
Rob lives in Seattle, WA, and enjoys spending time with his wife and young son, watching hockey, and of course – playing guitar.
Samantha has a deep passion for combining technology and design. With over 18 years’ experience as an entrepreneur, she has focused the last 10 years on building Distinctivs.com – a party supply company. Distinctivs.com is a direct-to-consumer brand and all the products are design, manufacture, and assemble in their own private manufacturing and warehouse facility outside Atlanta, GA.
She currently splits her time between Florida and Georgia. Some of her hobbies including painting, exercise, and has recent gotten involved with eBiking.
Meredith Erin is the co-founder at Boredwalk, a Los Angeles-based lifestyle brand. She has expertise in tech and software, email marketing, and social media. She comes up with creative marketing and product ideas for Boredwalk and co-creates the brand’s output with her partner Matt Snow.
In her free time, Meredith enjoys mixology, b-horror movies, hiking, cooking, mycology, road trips, low brow art, going to the desert, and boxing.
Matt is the co-founder and Chief Creative Officer at BoredwalkTShirts.com. His duties include (but are not limited to) product design & development, ad creative and copywriting, managing all paid social for Boredwalk on Instagram and Facebook, PPC ad management, email marketing, and co-hosting and producing The Boredwalk Podcast.
In his free time, Matt enjoys watching the Baltimore Orioles play baseball, cooking plant-based food, listening to a wide variety of music, and making fun of bad reality shows and cheesy horror movies with his wife and co-founder Meredith and their two cats Oliver & Bigby.
Tal is a founder, entrepreneur, and investor with expertise in eCommerce, consumer product development, Amazon.com sales/marketing/SEO, and online marketing strategy. he started his first e-commerce business, Gumballs.com, in 2001.
He invests in eCommerce businesses, consumer product companies, hard money lending, and securitized debt. I also invest in real estate including micro-apartment buildings, multi-family, and self-storage facilities.
He demonstrates strong skills in taking a “stupidly simple” approach to business and recognizing low-hanging-fruit opportunities.
He has a weakness for Costco churros.
Dave has been importing from China for the past decade and previously lived and worked in Xiamen, China. He’s also a self-proclaimed Chinese culture nut with Chinese language skills sufficient to watch Peppa Pig with his young daughter. He has started multiple 7 figure brands over the years including OffroadingGear.com, which he currently operates, and Anchoring.com which he sold in 2016. He also runs the blog and podcast EcomCrew along with Mike Jackness
Josh is the eCommerce Director of All Things BBQ where he’s responsible for all the content planning across four barbecue brands. He’s leveraged his expertise in video and photography to help grow ATBBQ from $60,000 in revenue to being on track to generate over $5 million in just 3 years. When he’s not out grilling, you can find Josh lending his video expertise to members inside the eCommerceFuel Community.
Lars Hundley is a 7-figure Amazon seller who has been selling on Amazon for more than five years. He primarily leverages Seller Central and operates as a Fulfilled by Amazon (FBA) seller, but also has experience selling directly to Amazon on Vendor Central. Amazon currently generates almost half of his overall eCommerce sales. He once tried to sell a custom bobblehead on eBay, but no one bid on it and he gave up on that platform.
Alan owns a successful 7-figure eCommerce business on his own highly customized version of Magento. Throughout building his business he’s come to understand the various strengths, weaknesses, and many idiosyncrasies of one of the most powerful – and complex – carts available. His deep knowledge of the platform has made him our Community’s go-to source for all things Magento.
Carson is a certified Shopify Plus partner and has worked with Shopify since it was in beta. He is also the founder of Fuel Made, a high-end eCommerce strategy, design, and development agency focused exclusively on helping eCommerce companies grow on the Shopify platform.
Katrina McKinnon is an eCommerce entrepreneur with over 25 years’ experience building and operating eCommerce stores for herself and clients. She now runs CopySmiths.com; a specialist content agency focused on eCommerce.
Jeff is the founder of 180 Marketing, an SEO company focused exclusively on eCommerce SEO. Over the past 10 years, Jeff has worked on over 250 SEO campaigns for both small startups and large enterprise brands such as MasterCard, Belkin, and PolyCom. He was a speaker at the IRCE in Chicago and has contributed articles to Forbes, InternetRetailer.com, and other publications. He is also the founder and owner of link outreach tool LinkHunter.com.
As CEO of cosmetics brand Mommy Makeup, Jeremy gets to manage SEM, SEO, UX, fulfillment, purchasing, and a dozen other acronyms on a daily basis. He’s been on countless carts and has his hand in most SaaS app that the industry has to offer. In fact, he’s known to stress-test SaaS apps beyond reasonable expectations. If you’ve got an app that you’re confident is bug-free, let Jeremy give it a test drive to find out otherwise.
Aaron’s experience as both a seven-figure store owner and founder of ShipHero gives him the uncanny ability to know the in’s and out’s of a store owner’s warehousing needs. His mobile warehousing app, ShipHero, helps teams manage a warehouse from receiving, through inventory management, shipping and returns processing entirely in the cloud.
Scott Scharf is a co-founder of Catching Clouds, a company that provides outsourced cloud accounting services to eCommerce businesses. Their goal is to make eCommerce businesses better. For those who are not yet established enough for a full-fledged eCommerce accounting department, Catching Clouds also helps online sellers and their accountants understand eCommerce accounting through their Catching Clouds Academy YouTube channel and online eCommerce accounting courses. They want to help all online sellers have detailed financials they can trust to make great business decisions
“X” (as he’s nicknamed among members) is the founder and Managing Director of Essence of Email, an email marketing agency that works with eCommerce brands to drive repeat sales. Since inception, he and his team have worked with over 220 brands to accelerate their email programs. A foodie and travel junkie, X loves exploring the culinary scene in all corners of the globe.
John is an eCommerce attorney and founding partner of Revision Legal, a law firm focused on businesses that make money online. He has also served as an adjunct professor of Internet and trademark law for Michigan State University College of Law. John helps eCommerce merchants understand emerging legal issues, acquire and sell businesses, and protect their intellectual property rights.
Quinn is the founder of Conversion Crimes – a productized service to help businesses increase conversion rates. Quinn originally ran Zeda Labs an agency that transformed 7-figure businesses to scale. She’s worked with hundreds of companies with their branding, CRO, marketing, design, processes, and user experiences. What she found when helping clients is usability testing was their secret weapon to increasing conversions and founded Conversion Crimes to help more people get started.
Ori started selling Chinese Woks on eBay in 1997. Since then he developed a Network (ISNstores.com) of eCommerce sites that run on a proprietary back-end with a single login. He also owns 2 other businesses; Ordan Thermal, a supplier of Industrial Heat Processing Equipment, and Chain Guard Lubricants, a non-hazardous chemical business that focuses on supplying Food Grade Lubricant to Industrial Food Processors; mainly industrial and wholesale bakeries. They recently launched a Chain Guard eCommerce presence, and hope to by end of 2020, turn on a store for Ordan Thermal.
His areas of expertise are B2B, software development, marketing, and manufacturing.