Search

Our Amazing Team (Yes, We’re Biased)

Curious how this incredible group builds the world’s best Community for online sellers? Learn more about our story and how we help store owners grow through Community.

Andrew Youderian

Founder

After a few years in the investment banking world, Andrew decided he’d had enough and quit to start his firs

Andrew Youderian

Founder

After a few years in the investment banking world, Andrew decided he’d had enough and quit to start his first eCommerce business. He’s been at it full-time ever since and has subsequently started and sold numerous eCommerce stores which have collectively generated over $7 million in sales. Andrew is particularly experienced with bootstrapping stores to seven figures, business exits, SEO and community building.

Padraic Ryan

Community Manager

Padraic went to school for Architecture, but caught the eCommerce bug in the early 90s and built his first sto

Padraic Ryan

Community Manager

Padraic went to school for Architecture, but caught the eCommerce bug in the early 90s and built his first store in CGI. He eventually left Architecture all together to start an eCommerce development company. Over the next 15 years, he built over 500 sites for businesses all over the world. Padraic has extensive experience in platform migrations, SEO, server management, PCI Compliance and front-end design/development and was the moderator of the X-Cart forum for years.

Sheral Torrecampo

All-Around Support Ninja

Sheral here and I am a Virtual Assistant based in the Philippines. I have a degree in Journalism and have been

Sheral Torrecampo

All-Around Support Ninja

Sheral here and I am a Virtual Assistant based in the Philippines. I have a degree in Journalism and have been working with Andrew for over a decade now. This is the first job that I ever had right after graduation. 🙂

I’m pretty much your all-around team member. I (mostly) do customer service, on-boarding of members, moderation of the directory, preparing portions of the newsletters, and news carts. I also do a little photo editing, spreadsheet management, research, along with other tasks that come along the way. Being in this industry for over a decade now, I can say that I have mastered the art of research, asking questions, and self-taught skills. When I am assigned something that is new to me, I do my own research and/or ask questions to the right people to help me figure out how things should be done correctly. I am forever grateful to be a part of this amazing team here at ECF!

When I am not working, I spend my free time taking photos, watching movies, reading books, or you’ll find me in another town doing missionary work.

See you in the forum!

Lauren Caselli

Event Planner

Lauren Caselli is the event planner and the main door muscle for ECF Live. When she’s not knee-deep in hotel s

Lauren Caselli

Event Planner

Lauren Caselli is the event planner and the main door muscle for ECF Live. When she’s not knee-deep in hotel spreadsheets or responding rapid-fire to emails, she likes to spend time reading fiction and hiking in the foothills of Bozeman, Montana. Lauren’s favorite thing about being a part of ECF is scrolling through the threads, preferably on Friday evenings with a glass of wine because ECF members are pretty hilarious. Better than Netflix! 🙂

Tim Jensen

Software Engineer

Tim writes the code here at eCommerceFuel. His primary role is building new features for the eCommerceFuel dir

Tim Jensen

Software Engineer

Tim writes the code here at eCommerceFuel. His primary role is building new features for the eCommerceFuel directories and squashing those pesky bugs that appear from time to time. When he isn’t writing code, Tim enjoys spending time outdoors—especially fly-fishing, hiking, and camping—with his wife and three children.

Moderators

Eric Bandholz

Moderator/Branding Expert

Eric is the founder of Beardbrand, a men’s grooming company with products for beards, hair, and bodies. Eric

Eric Bandholz

Moderator/Branding Expert

Eric is the founder of Beardbrand, a men’s grooming company with products for beards, hair, and bodies. Eric and his team were able to bootstrap Beardbrand to seven figures in sales in just two years. Through their mission-focused communication strategy, Beardbrand has appeared on Shark Tank as well as having been covered by The Wall Street Journal, The New York Times, and many other national media outlets.

Rex Bledsoe

Moderator/Community Guide

Rex Bledsoe is an avid fly fisherman and CEO of Aqua Design, an outdoor activewear brand located in Idaho. He

Rex Bledsoe

Moderator/Community Guide

Rex Bledsoe is an avid fly fisherman and CEO of Aqua Design, an outdoor activewear brand located in Idaho. He has over 18 years’ experience in e-commerce and “field-tests” on the water as much as possible.

Bill D'Alessandro

Moderator

Bill is the founder and CEO of Elements Brands, which acquires and scales consumer producers brands online. Bi

Bill D’Alessandro

Moderator

Bill is the founder and CEO of Elements Brands, which acquires and scales consumer producers brands online. Bill has been selling online for over 10 years, and Elements Brands employs 40+ people in Charlotte, NC doing everything from pick/pack to Facebook ads to supply chain optimization. He is an expert in incentive systems and organizational design and is building Elements Brands into a premier employer for digital and CPG talent.

Kevin Stecko

Moderator

Kevin turned his nostalgia for the toys of his youth into a business in late 1999 by selling t-shirts from He-

Kevin Stecko

Moderator

Kevin turned his nostalgia for the toys of his youth into a business in late 1999 by selling t-shirts from He-Man and the Masters of the Universe on eBay.  By early 2000 that turned into www.80sTees.com.  Since 2000 his site has sold millions of t-shirts and his business has undergone major transformation while constantly adjusting to the changing eCommerce landscape.

Kevin is a fan of high margins and Facebook advertising and dislikes celery and overloading his site with Shopify apps.  He stays off of all marketplaces and lives and dies with his eCommerce store.  While he runs a Shopify store, he refuses to call his site “a Shopify” because he is old enough to remember that eCommerce existed before they did.

Miracle Wanzo

Moderator/Facebook Expert

Miracle opened Hip Undies many years ago and like many longtime eCommerce merchants, was negatively impacted b

Miracle Wanzo

Moderator/Facebook Expert

Miracle opened Hip Undies many years ago and like many longtime eCommerce merchants, was negatively impacted by Google’s algorithm updates. To combat the loss of organic traffic, she delved into Facebook advertising. Miracle has become an established expert in the field, having spoken on the topic as a keynote speaker at multiple industry events. Miracle is Facebook Blueprint Certified and is also an official Facebook Marketing Partner.

Community Guides

Ori Bzowski

Community Guide/Meetup Leader

Ori started selling Chinese Woks on eBay in 1997.  Since then he developed a Netw

Ori Bzowski

Community Guide/Meetup Leader

Ori started selling Chinese Woks on eBay in 1997.  Since then he developed a Network (ISNstores.com) of eCommerce sites that run on a proprietary back-end with a single login.  He also owns 2 other businesses; Ordan Thermal, a supplier of Industrial Heat Processing Equipment, and Chain Guard Lubricants,  a non-hazardous chemical business that focuses on supplying Food Grade Lubricant to Industrial Food Processors; mainly industrial and wholesale bakeries.  They recently launched a Chain Guard eCommerce presence, and hope to by end of 2020, turn on a store for Ordan Thermal.

His areas of expertise are B2B, software development, marketing, and manufacturing.

Joe Cochran

Community Guide

Hello, I’m Joe Cochran, I’ve spent the last 16 years as an eCommerce entrepreneur. From 2004 to 2016 I was COO

Joe Cochran

Community Guide

Hello, I’m Joe Cochran, I’ve spent the last 16 years as an eCommerce entrepreneur. From 2004 to 2016 I was COO of NorthlineExpress.com and helped this home and garden retailer grow from 6 figures to over 8 figures in revenue within the first 4 years. I was responsible for all day to day operations which included a warehouse, call center, marketing team, and development team totaling 40+ employees and contractors.

In 2016 the owner of NorthlineExpress.com decided to sell the business and I decided to hang my own virtual shingle. From 2016 to 2020 I built my own private label eCommerce brand and in January of 2020 I sold my business for a 7 figure exit as a solopreneur. As a solopreneur I was a jack of all trades doing all my own product development, sourcing from China, product photography, videography, website design on Shopify, writing sales copy, managing all advertising channels, creating email campaigns and flows in Klaviyo, etc. My main area of expertise is developing unique product offers and marketing.

Don Cole

Community Guide

Don is a true eCommerce pioneer having started his journey online in 1999 selling of all things… shower curt

Don Cole

Community Guide

Don is a true eCommerce pioneer having started his journey online in 1999 selling of all things… shower curtains! As a programmer-turned-store owner, Don took his experience with owning and operating an online store and built one of the largest online community forums of fellow eCommerce entrepreneurs that was a vital source of information for over 15 years.

With his programming skills and subtle nudges from other store owners, Don founded a web design and programming company called Your Store Wizards which is celebrating 20 years of serving the eCommerce community. Today, as the Mad Wizard, he is constantly brainstorming new ways for store owners to connect with customers while leading a team whose goal is to “solve complex eCommerce problems” on the Shopify, BigCommerce and Yahoo! Small Business platforms.

Casey Cutsail

Community Guide

Casey started selling on eBay when he was 16 in 2004 and made $10,000 that summer. After that, he was hooked a

Casey Cutsail

Community Guide

Casey started selling on eBay when he was 16 in 2004 and made $10,000 that summer. After that, he was hooked and never worked for anyone but himself. His expertise continues to be in marketplaces, but as they have grown, his job is now more team and project management, but his passion will always be sales and marketing. Outside of work, his life is all about his family and faith with his hobbies including all things motorsports.

Lindsay Hagerman

Community Guide

Lindsay Hagerman

Community Guide

Roger Hansen

Community Guide

Roger Hansen is an engineer, inventor, and online marketer. His current business is SkaterTrainer, centered ar

Roger Hansen

Community Guide

Roger Hansen is an engineer, inventor, and online marketer. His current business is SkaterTrainer, centered around a patented device he invented to help people learn skateboard tricks faster and safer. In the process of bringing the gadget to life, he gained experience in online marketing, website design, product engineering, Amazon, business strategy, and IP protections. His previous experience is in mechanical engineering and aerospace engineer.

Roger values the social and professional interactions created by being an ECF member. He enjoys discussing varied business and problem-solving. A big interest is bringing new products and ideas to the world and creating a sustainable and unique businesses around it.

Susan Hayes

Community Guide

A coder and photographer for more than 30 years, Susan is involved with the site design, coding, product photo

Susan Hayes

Community Guide

A coder and photographer for more than 30 years, Susan is involved with the site design, coding, product photography, video, UX, copywriting, marketing, and integration of apps, connected services, and back-end systems for a number of eCommerce sites she owns or manages. Selling online for over 20 years, beginning in the days of BBS and dial-up internet, her first eCommerce store was launched in 2001, AntiqueJewelryMall.com on the Yahoo Store platform, which they migrated to Shopify in 2016.

Things she enjoys (in no particular order):
Old Mercedes Cars, Poodles, Photography, Coding, Fishing, Off-Road 4×4 Camping (do people call this overlanding now?), Gelandewagens, her electric bike, Comedy, Cooking, Jewelry Design, and just about any automotive related events big or small (new and old car shows, auctions, concours, rallies, racing, etc.)

Will Johnston

Community Guide

Will Johnston – A native of the San Francisco Bay Area, Will now lives in Portland Oregon, with his wife and 2

Will Johnston

Community Guide

Will Johnston – A native of the San Francisco Bay Area, Will now lives in Portland Oregon, with his wife and 2 children. He started Grow and Make in 2008 after 20 years as a high tech developer and product manager.

Grow and Make is a manufacturer of DIY Kits with over 30 to choose from. These kits, which include DIY Candle Making, Bath Bomb, Body Lotion, and Chocolate Truffles are sold online and in retail stores and through catalogs.

Mike Ketcham

Community Guide

Mike Ketcham is the founder of Staccato Brands, a company specializing in health and medical products. Staccat

Mike Ketcham

Community Guide

Mike Ketcham is the founder of Staccato Brands, a company specializing in health and medical products. Staccato Brands manufactures its own branded products in Asia (primarily China) and sells in the North American markets on its own websites and via major platforms like Amazon. Mike has strong experience in the areas of product development, manufacturing, doing business in China, importing, and selling on Amazon. Mike is a reformed corporate professional, before founding Staccato Brands he worked for medical diagnostic, pharmaceutical and engineering companies in marketing, sales, and business development roles.

Mike has been a member of the forum since 2015, is a regular at ECF Live meetings, and has over 600 forum posts to his name. Whenever he can, he loves to escape to Hong Kong and China to visit manufacturers, attend trade shows, and meetup with fellow eCommerce junkies at conferences. When he’s not working or enjoying time with his family, he’s playing soccer, following the English Premier League, or tinkering with an old car, truck, or lawnmower.

Lee Lichliter

Community Guide

Lee Lichlyter is a business leader and entrepreneur with extensive experience in a diverse range of industries

Lee Lichliter

Community Guide

Lee Lichlyter is a business leader and entrepreneur with extensive experience in a diverse range of industries. His passion, in both his personal and professional life, lies in the pursuit of excellence.

Lee spent the majority of his career in the software tech industry. He began as a developer and progressed into leadership positions for public and private organizations. He has been a CEO and Board Member for several companies. Lee has also founded and sold his own software company. Currently, he owns Camera Ready Cosmetics, an eCommerce retailer of professional-grade cosmetics, and skincare products.

Lee lives in the Texas hill country, where he enjoys participating in endurance events, motorcycling, and working to master the topspin forehand in tennis.

Salo Mizrachi

Community Guide

Salo (short for Solomon) started www.ezpack

Salo Mizrachi

Community Guide

Salo (short for Solomon) started www.ezpacking.com with his mom in 2015 to help her sell a travel item she designed. Their business has come a long way since that first idea, and he now runs EzPacking with his wife and a team of three. They have built our business through content marketing, Pinterest, and influencer marketing (back in the day!).

When he’s not working, he is at jiu-jitsu, bodyboarding in the SoCal waves, or salsa dancing with his wife. He joined ECF in 2017 and has learned a lot through this community.

James Pointer

Community Guide

James is the founder of Melon Optics, a custom eyewear brand for people who love outdoor adventures, with a ma

James Pointer

Community Guide

James is the founder of Melon Optics, a custom eyewear brand for people who love outdoor adventures, with a market focus on bike and snow sports enthusiasts. Whilst headquartered out of the UK, Melon ships worldwide and has run as a mostly remote operation from the start, with a team that strongly engage in the activities and values that the brand promotes. Being a sucker for warm weather and quality surf, James moves around a lot and can often be found in Portugal or Bali (where he has also set up a few Melon stores).

James’ strongest skills lie in his understanding of Facebook ads, manufacturing of proprietary products and business / brand strategy. In his downtime, he surfs at every opportunity he gets, spends a lot of time outdoors and has a strong interest in health and alternative therapies.

Dwight Schuman

Community Guide

Dwight has worn many hats in various Fortune 500 companies. From sales associate working his way up through ex

Dwight Schuman

Community Guide

Dwight has worn many hats in various Fortune 500 companies. From sales associate working his way up through executive positions, there are very few jobs Dwight hasn’t been exposed to. His industry experience ranges from retail, logistics, telecommunications, networking, call centers, and various other industries focused on technology. Dwight is no stranger to starting over after going through multiple company restructurings and acquisitions. This was the driving force in Dwight’s decision to become an entrepreneur where he could control his own future.

Dwight started Shop In Today from the ground up well over a decade ago with a strong focus on B2B. All his past work experience has prepared him to run his own company with few surprises. He’s always on the lookout for the next SAAS tool to further automate his business. Dwight’s strengths are in B2B, logistics, warehousing, automation, manufacturing, management, and operations. His biggest passion is helping fellow entrepreneurs overcome obstacles in their own businesses.

Laura Serino

Community Guide

Laura Serino

Community Guide

Vijay Sitaram

Community Guide

With an engineering degree and a few years in the automotive manufacturing and heavy cable industries behind,

Vijay Sitaram

Community Guide

With an engineering degree and a few years in the automotive manufacturing and heavy cable industries behind, Vijay decided to start a business with a friend after he drunkenly asked “Hey man, do you wanna sell wiper blades?”. He drunkenly replied “Sure, why not?” a shortly afterward Wipertech was born. After a stint of selling directly to mechanics face-to-face, they quickly got over constantly hearing the words “Piss off boys” so they retreated behind their screens and started selling on eBay to get rid of excess stock. Building on the early success, Vijay took over in late 2016 and alongside a great team has developed Wipertech into a successful and rapidly growing 7-figure eCommerce business.

Marshall Stevenson

Community Guide

Marshall began his e-commerce journey in 1996 when he developed a website for a client selling an Ayurvedic ha

Marshall Stevenson

Community Guide

Marshall began his e-commerce journey in 1996 when he developed a website for a client selling an Ayurvedic hair growth product. His journey has been dotted with design, development, SEO and online marketing experience across many industries from travel & tourism, to petroleum products, and everywhere in between.

In 2014 he left the corporate world to start SOCKBOX.ca – an online Sock of the Month club that has delivered thousands of socks across Canada, and in 2020 expanding worldwide. The Sock Lovers Advent Calendar™ is one of a kind, and exclusive to SOCK BOX. It may appear to be socks that Marshall has a focus on, but it’s actually the customer experience. Since day one a high touch experience has differentiated the brand, and elicits a feeling of happiness and excitement to the customer.

Ronnie Teja

Community Guide

Ronnie Teja

Community Guide

Meetup Leaders

Meredith Erin

Meredith Erin is the co-founder at Boredwalk, a Los Angeles-based lifestyle brand. She has expertise in tech a

Meredith Erin

Meredith Erin is the co-founder at Boredwalk, a Los Angeles-based lifestyle brand. She has expertise in tech and software, email marketing, and social media. She comes up with creative marketing and product ideas for Boredwalk and co-creates the brand’s output with her partner Matt Snow.

In her free time, Meredith enjoys mixology, b-horror movies, hiking, cooking, mycology, road trips, low brow art, going to the desert, and boxing.

Matt Snow

Matt is the co-founder and Chief Creative Officer at 

Matt Snow

Matt is the co-founder and Chief Creative Officer at BoredwalkTShirts.com. His duties include (but are not limited to) product design & development, ad creative and copywriting, managing all paid social for Boredwalk on Instagram and Facebook, PPC ad management, email marketing, and co-hosting and producing The Boredwalk Podcast.

In his free time, Matt enjoys watching the Baltimore Orioles play baseball, cooking plant-based food, listening to a wide variety of music, and making fun of bad reality shows and cheesy horror movies with his wife and co-founder Meredith and their two cats Oliver & Bigby.

Tal Moore

Tal is a founder, entrepreneur, and investor with expertise in eCommerce, consumer product development, Amazon

Tal Moore

Tal is a founder, entrepreneur, and investor with expertise in eCommerce, consumer product development, Amazon.com sales/marketing/SEO, and online marketing strategy. he started his first e-commerce business, Gumballs.com, in 2001.

He invests in eCommerce businesses, consumer product companies, hard money lending, and securitized debt. I also invest in real estate including micro-apartment buildings, multi-family, and self-storage facilities.

He demonstrates strong skills in taking a “stupidly simple” approach to business and recognizing low-hanging-fruit opportunities.

He has a weakness for Costco churros.

Our Resident Experts

DAVID BRYANT

IMPORTING & CHINA EXPERT

Dave has been importing from China for the past decade and previously lived and work

DAVID BRYANT

IMPORTING & CHINA EXPERT

Dave has been importing from China for the past decade and previously lived and worked in Xiamen, China. He’s also a self-proclaimed Chinese culture nut with Chinese language skills sufficient to watch Peppa Pig with his young daughter. He has started multiple 7 figure brands over the years including OffroadingGear.com, which he currently operates, and Anchoring.com which he sold in 2016. He also runs the blog and podcast EcomCrew along with Mike Jackness

JOSH CARY

VIDEO EXPERT

Josh is the eCommerce Director of All Things BBQ where he’s responsible for all th

JOSH CARY

VIDEO EXPERT

Josh is the eCommerce Director of All Things BBQ where he’s responsible for all the content planning across four barbecue brands. He’s leveraged his expertise in video and photography to help grow ATBBQ from $60,000 in revenue to being on track to generate over $5 million in just 3 years. When he’s not out grilling, you can find Josh lending his video expertise to members inside the eCommerceFuel Community.

JASON FEINBERG

CROWDFUNDING EXPERT

Jason is the CEO and Creative Directory of FCTRY, a Brooklyn-based product design fi

JASON FEINBERG

CROWDFUNDING EXPERT

Jason is the CEO and Creative Directory of FCTRY, a Brooklyn-based product design firm specializing in “creative mass production”. FCTRY has used Kickstarter to successfully launch three different products. His most recent campaign was funded in less than one day, made it to the #1 most popular Kickstarter campaign spot within the first hour it launched and resulted in $250,000 from backers

LARS HUNDLEY

AMAZON EXPERT

Lars Hundley is a 7-figure Amazon seller who has been selling on Amazon for more tha

LARS HUNDLEY

AMAZON EXPERT

Lars Hundley is a 7-figure Amazon seller who has been selling on Amazon for more than five years. He primarily leverages Seller Central and operates as a Fulfilled by Amazon (FBA) seller, but also has experience selling directly to Amazon on Vendor Central. Amazon currently generates almost half of his overall eCommerce sales. He once tried to sell a custom bobblehead on eBay, but no one bid on it and he gave up on that platform.

ALAN MAREK

MAGENTO EXPERT/MEETUP LEADER

Alan owns a successful 7-figure eCommerce business on his own highly customized vers

ALAN MAREK

MAGENTO EXPERT/MEETUP LEADER

Alan owns a successful 7-figure eCommerce business on his own highly customized version of Magento. Throughout building his business he’s come to understand the various strengths, weaknesses, and many idiosyncrasies of one of the most powerful – and complex – carts available. His deep knowledge of the platform has made him our Community’s go-to source for all things Magento.

CARSON MCCOMAS

SHOPIFY EXPERT

Carson is a certified Shopify Plus partner and has worked with Shopify since it was

CARSON MCCOMAS

SHOPIFY EXPERT

Carson is a certified Shopify Plus partner and has worked with Shopify since it was in beta. He is also the founder of Fuel Made, a high-end eCommerce strategy, design, and development agency focused exclusively on helping eCommerce companies grow on the Shopify platform.

KATRINA MCKINNON

OUTSOURCING EXPERT/COMMUNITY GUIDE

Katrina McKinnon is a leading eCommerce innovator with over 20 years’ experience b

KATRINA MCKINNON

OUTSOURCING EXPERT/COMMUNITY GUIDE

Katrina McKinnon is a leading eCommerce innovator with over 20 years’ experience building and operating high performing businesses. While establishing numerous successful eCommerce sites, Katrina has hired and coached global teams to make them profitable. She runs McKinnon Group and Small Revolution.

JEFF OXFORD

SEO EXPERT

Jeff is the founder of 180 Marketing, an SEO company focused exclusively on eCommerc

JEFF OXFORD

SEO EXPERT

Jeff is the founder of 180 Marketing, an SEO company focused exclusively on eCommerce SEO. Over the past 10 years, Jeff has worked on over 250 SEO campaigns for both small startups and large enterprise brands such as MasterCard, Belkin, and PolyCom. He was a speaker at the IRCE in Chicago and has contributed articles to Forbes, InternetRetailer.com, and other publications. He is also the founder and owner of link outreach tool LinkHunter.com.

JEREMY ROBERTS

SAAS EXPERT

As CEO of cosmetics brand Mommy Makeup, Jeremy gets to manage SEM, SEO, UX, fulfillm

JEREMY ROBERTS

SAAS EXPERT

As CEO of cosmetics brand Mommy Makeup, Jeremy gets to manage SEM, SEO, UX, fulfillment, purchasing, and a dozen other acronyms on a daily basis. He’s been on countless carts and has his hand in most SaaS app that the industry has to offer. In fact, he’s known to stress-test SaaS apps beyond reasonable expectations. If you’ve got an app that you’re confident is bug-free, let Jeremy give it a test drive to find out otherwise.

AARON RUBIN

SHIPPING EXPERT

Aaron’s experience as both a seven-figure store owner and founder of ShipHero give

AARON RUBIN

SHIPPING EXPERT

Aaron’s experience as both a seven-figure store owner and founder of ShipHero gives him the uncanny ability to know the in’s and out’s of a store owner’s warehousing needs. His mobile warehousing app, ShipHero, helps teams manage a warehouse from receiving, through inventory management, shipping and returns processing entirely in the cloud.

SCOTT SCHARF

ACCOUNTING EXPERT

Scott Scharf is a co-founder of Catching Clouds, a company that provides outsourced

SCOTT SCHARF

ACCOUNTING EXPERT

Scott Scharf is a co-founder of Catching Clouds, a company that provides outsourced cloud accounting services to eCommerce businesses. Their goal is to make eCommerce businesses better. For those who are not yet established enough for a full-fledged eCommerce accounting department, Catching Clouds also helps online sellers and their accountants understand eCommerce accounting through their Catching Clouds Academy YouTube channel and online eCommerce accounting courses. They want to help all online sellers have detailed financials they can trust to make great business decisions

XIAOHOUI WANG

EMAIL MARKETING EXPERT

“X” (as he’s nicknamed among members) is the founder and Managing Director of

XIAOHOUI WANG

EMAIL MARKETING EXPERT

“X” (as he’s nicknamed among members) is the founder and Managing Director of Essence of Email, an email marketing agency that works with eCommerce brands to drive repeat sales. Since inception, he and his team have worked with over 220 brands to accelerate their email programs. A foodie and travel junkie, X loves exploring the culinary scene in all corners of the globe.

John DiGiacomo

Legal Expert

John is an eCommerce attorney and founding partner of Revision Legal, a

John DiGiacomo

Legal Expert

John is an eCommerce attorney and founding partner of Revision Legal, a law firm focused on businesses that make money online. He has also served as an adjunct professor of Internet and trademark law for Michigan State University College of Law. John helps eCommerce merchants understand emerging legal issues, acquire and sell businesses, and protect their intellectual property rights.

Skip to content