eCommerceFuel Privacy Policy

Last Updated: August 11, 2020

We at eCommerceFuel believe that you should know what kind of data we collect from you, how we use it, and how you can have control over your data. We work to be transparent in our data collection efforts and to provide you with the information that you need to make decisions about our collection of data from you. The capitalized terms below are more fully defined in eCommerceFuel’s terms of use agreement.

When you use the eCommerceFuel Forum, even if you are just browsing, we may collect some basic data from you such as the type of device that you are using, your geographical location, and your IP address. We also use your interactions with the eCommerceFuel Forum to show you more relevant content.

If you have any questions about our privacy policy, how we collect data from you, how we use your data, or how you can control your privacy settings, you can contact us at any time at support@ecommercefuel.com.

Data You Share with Us

We may collect data from you when you voluntarily share it with us. This may include the following data:

  • Account Data. If you choose to apply for and create an account, you must provide us with some personal data so that we can provide you with the services that you have requested. This may include your username, password, email address, phone number.
  • Public Data. Some of the activity on the Forum is public. We may use this public data to provide you with the services requested, to provide you with more relevant content, to tailor content to your preferences, to keep records of communications between us and you, and to defend against legal claims.
  • Private Communication Data. We may use your contact data, such as any data that you voluntarily provide to us like your phone number, address, and email address, to authenticate your account, to communicate with you, to respond to communications sent to you by us, to keep records of our communication, to fulfill your orders, or to pursue or defend against legal claims. We may store and process your private communications with us and data related to them to scan for malicious content, to review content for violations of our terms of use agreement, or to respond to legal process or law enforcement inquiries.

Additional Data We Receive From You

We may also collect data from you automatically when you use the Forum. This may include the following data:

  • Location Data. We may collect data about your location by collecting and processing your IP address and device settings. We may use this data to tailor our offerings to your geographic location, respond to law enforcement requests, or to provide you with content that is relevant to your geographic location.
  • Technical Data. We may collect technical data about your use of the Forum, such as your IP address, your device IDs, your phone number, pages visited, referring web page, your mobile phone model, mobile charrier, search terms, cookie data, your operating system, your geolocation, and your time zone. We may use this data to analyze your use of the Forum, to administer and secure our services, to determine how we should allocate resources to our Forum, and to understand the technical load on our servers.
  • Marketing Data. We may collect your IP address, your device IDs, your geographical location, your phone numbers, pages visited, referring web page, mobile phone model, search terms, cookie data, Google Advertising IDs, and Apple Advertising IDs to provide advertisements to you through third-party ad networks. We may use your data to provide advertisements to you, to provide remarketing advertisements to you after you previously visited the Website, to determine the relevance of advertisements, to measure the effectiveness of advertisements, and to help make those advertisements more relevant to your preferences.

Use of Cookies

We may also collect data from you through the use of cookies and other technologies. This helps us understand how you use the Forum and to understand any patterns that may be associated with your use of our services. This aids us in developing or improving our services in response to your needs or wants.

We may use session or persistent cookies. Session cookies are only stored on your computer or mobile device during your use of the Forum and are automatically deleted when you close your web browser. Persistent cookies are stored as a file on your computer or mobile device that remain on your computer or mobile device even after you close your web browser. Persistent cookies can be read by the website that created the cookie when you revisit it again. We may use persistent cookies when we utilize Google Analytics or other analytics providers, which are intended to track the origin and behavior of traffic to the Website. We may also, from time to time, receive data from third parties including analytics providers or advertising networks such as Google, Facebook, or Apple.

Marketing Communications

We may send you marketing communications if you have asked us for information concerning our services or if you have agreed to, and have not opted out from, receiving marketing communications from us. You may ask us to stop sending you marketing messages at any time by logging into your account to adjust your marketing preferences or by following the opt-out link in any marketing message sent to you.

Disclosure of Personal Data

We only share your personal data in limited circumstances.

We may share or disclose your personal data with your consent or at your direction.

We may also share your data with certain third parties to aid us in operating the Website. For example, we may share your personal data with third parties, such as analytics providers, to utilize their software tools and measure the effectiveness of our Website or advertisements. We may also share personal data, such as device IDs, with third party advertisers to help them determine whether they should serve an ad to you. The data that we share with these third parties does not include your email address, name, phone number, or username, but it may include your geographical location.

We may also share your personal data with our accountants, auditors, insurers, or attorneys where doing so is necessary to protect the interests of eCommerceFuel or to comply with any law or regulation.

We may also share your personal data with government or law enforcement agencies when we are required to report our data processing activities, upon receipt of an exigent circumstances request, upon receipt of a duly authorized subpoena or court order, or where doing so is necessary to protect our users, our employees, our contractors, third parties, or property.

Finally, we may share your personal data to a third party if we sell, transfer, or merge any part of our business or assets. In the event that we share your personal data in the sale, transfer, or merger of any part of our business or assets, this Privacy Policy will continue to apply to your personal data when transferred to the new entity.

Third-Party Links

Our services may include links to third-party websites and applications. By clicking on third party links, you may allow third parties to collect or share data about you. We do not control these third-party links and you are advised their respective privacy policies. This includes links provided by other Users on the Forum; eCommerceFuel is not liable for data obtained if Users utilize the third-party links.

Responding to Do Not Track Signals

You can generally opt-out of receiving personalized ads from third-party advertisers and ad networks, such as Google and Facebook, who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. The Forum is not currently set up to respond to browser do-not-track signals, but you can configure your browser settings to reject all cookies or prompt you before a cookie is set.

California Privacy Rights

California residents have a right to request that we disclose what personal information we collect from you and whether, and how, we disclose or sell that personal information. California residents may also request that we delete any personal information collected or maintained by us from you. To submit a request for a list of the categories of personal information collected from you or to request that eCommerceFuel delete your personal information, please email us at support@ecommercefuel.com or send a letter to our US-based legal counsel at the following address:

eCommerceFuel
c/o Revision Legal, PLLC
444 Cass St., Suite D
Traverse City, MI 49684
United States of America

To verify your request, we may request certain information from you to confirm that you are a User of our Forum, such as your phone number, username, email address, city, state, or geographic location. You may also designate an authorized agent to make a request to eCommerceFuel to disclose or delete your personal information. To do so, you must provide eCommerceFuel with proof that the individual or business has been appointed as your agent, such by providing a signed power of attorney form, and provide accurate responses to any information requested by eCommerceFuel that may be necessary to confirm that you are a user of our Forum, such as your phone number, username, email address, city, state, or geographic location. California residents have a right not to receive discriminatory treatment by eCommerceFuel for their exercise of these rights conferred under California law.

Notification of Changes

Whenever we change our Privacy Policy, we will post those changes to this Privacy Policy and other places that we deem appropriate. Your use of the Forum following these changes indicates your consent to the practices described in the revised Privacy Policy.

Contact Information

If you have any questions or suggestions regarding our Privacy Policy, or if your personal information is not accurate or complete, please contact our Data Protection Officer at:

  • eCommerceFuel, support@ecommercefuel.com
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