eCommerceFuel Terms & Conditions

Last Updated: June 11, 2020

Give As Much as You Take (Our #1 Rule)

“Give as much (if not more) than you take” is the biggest rule in our community. This is what makes our community sustainable with our limited numbers, and we enforce this policy strictly.

Problems occur if members post too many discussions asking for help relative to the feedback they provide others. For most discussions posted multiple people end up taking the time to reply. So please make sure to help much more frequently than you post “help needed” questions.

Participating is a Membership Requirement

Our Community is capped at 1,000 members to maintain intimacy, a level of confidentiality and ensure all members are contributing to the discussion. Members who seldom or never participate are at risk of having their accounts cancelled to make room for someone on our waiting list who is willing to be engaged.

We don’t lay out an exact formula or set of metrics we use to make these participation requirement decisions. There are too many variable and unique aspects to each member’s situation. We’ll look at each member on a case-by-case basis and do our best to look at both online and offline involvement.

That being said, here are some general guidance to work from so you know roughly the level of involvement that is required:

Sitting Pretty

You post weekly, sometimes daily. Just about everyone in the forum recognizes your name. While we would love if everyone was this engaged, we realize that’s not possible and we are NOT expecting everyone to turn into a forum superstar overnight.

No Need to Worry

You have a history of commenting at least 2-3 times a month with helpful contributions for others. You’ve reviewed your software stack and maybe even made it to a meetup or two. Your membership is not at risk.

At Risk of Losing Membership

If you haven’t commented in 3 months or more and don’t have a track record of being previously engaged in the Community (i.e., lifetime comment count of 2), you are definitely at risk of having your account closed to make room for someone new.


Quality Metrics and Account Restrictions

We occasionally have to make hard decisions about some of the above guidelines related to quality, ensuring reciprocity, etc, that result in an account being restricted. We make these difficult decisions to ensure a healthy, vibrant and balanced Community.

We don’t disclose the exact ways we make decisions or calculate these metrics, but the decisions are made based on a combination of metrics as well as manual review. We look largely at:

  • Number and frequency of discussions posted asking for help
  • Helpful comments and thoughts left on other’s threads (or lack thereof)
  • Reviews left in the service provider and software directories
  • Engaging in the Community offline (hosting meetups, reputation helping other members via PM, etc)

If your account ever becomes restricted, you’ll need to demonstrate a long-term commitment to contributing back to the Community (see above) to have your ability to post new discussions reinstated. It may take time, but this is the only way to restore your account to full privileges.

Qualifying Business Information

Displaying a legitimate, qualifying business in your profile is required.  A qualifying business means that you are either an eCommerce store owner, are associated with an eCommerce store or have a seller account on Amazon.   If you sell on Amazon, you must provide the url of your Amazon Seller’s page.

Required Profile Information

All members are required to use their real names and a current head-shot photo for their profile picture.  Avatars, illustrations, pet photos, etc. are not permitted and will result in your account being cancelled.


Absolutely no self-promotion of your goods or services via post or Private Message (PM). These types of posts will be immediately removed and may be grounds for removal from the community. The one possible exception to this rule is members with a long track record of contributions who clear their post with ECF admins first for occasional highly-relevant offers. If you’re a grandfathered service provider, the best way to gain attention and clients is by providing insightful comments on existing threads in your area of expertise.

Affiliate Links

You are welcome to share links to third-party services, software, providers, etc. but please use a clean url. All affiliate links will be removed and continued use of them will result in your account being cancelled.

Personal Conduct

Be respectful. Disagreeing with others is fine as long as it’s done tactfully. People who put down others, are abusive, are short with others, or just downright obnoxious will be removed with little or no warning!

Comments or posts that contain racist, sexist, homophobic, xenophobic, or any other type of bigoted language (as determined by ECF) will result in the immediate termination of your account. We have a zero-tolerance policy for this type of behaviour.  If you choose to comment on issues related to sex, race, sexual orientation or similar topics we strongly recommend you do it with an abundance of sensitivity and kindness.  Comments that our staff views as racist, sexist, homophobic or xenophobic – whether by intent or due to carelessness – will be dealt with accordingly.

Conduct that is grounds for immediate removal includes but is not limited to:

  • Harassing or bullying members or moderators,
  • Racist/sexist language
  • Making threats against others,
  • Stalking members or moderators,
  • Spamming the forum or specific members,
  • Spimming,
  • Promoting illegal activities,
  • Promoting obscene materials,
  • Posting porn,
  • Promoting violent conduct,
  • Selling anything without forum permission,
  • Uploading viruses,
  • Uploading malware,
  • Attempting to hack the backend of the forum,
  • Soliciting members for sex,
  • Posting adult content,
  • Promoting contests without forum consent, and
  • Promoting pyramid schemes.

Political Discussions

While we understand that politics play a role in eCommerce and business in general, we don’t allow political discussions in the forum.  Why?  Because people can be very passionate about their beliefs and this can cause civil discussions to quickly degrade and become contentious.  Feelings get hurt and as a result, the Community as a whole is hurt.

There are plenty of places on the web where you can discuss politics all day long, but eCommerceFuel is not one of them.  If you post a political comment or start a political thread we will remove it and politely remind you of the rules.  If it happens a second time your account will be cancelled.

Intellectual Property

Given the Community size, some members will be in overlapping or similar niches. Many members share sensitive business information, marketing information, strategies, etc.   Use of any of this information outside of the community will result in immediate termination of your account. This includes, but is not limited to: graphics, images, logos, illustrations, financial information, content, product information, code, contact information, phone numbers, email addresses, presentations, videos or other documents.

Copying another member’s products (likeness, ingredients, packaging, wording, logo, manufacturing, marketing, design, etc.) will result in immediate termination of your account.

Service/Platform/Software Providers and Industry Professionals

Occasionally we grant membership to trusted, knowledgeable service providers and consultants. We count on ECF-member vendors to provide quality service to members. If we hear multiple reports of a service provider providing sub-par experiences to members we will likely revoke their membership. It’s important that members can expect quality, professional work from any vendors they encounter in our Community.

Privacy and Confidentiality

All forum discussions must remain private and confidential. Sharing particulars of a discussion – especially in written form – outside of the forum is prohibited and will lead to immediate account cancellation.  The display of any portion of eCommerceFuel on another web site (such as via Iframe) is prohibited.

Site Scraping

The use of any type of site scraper or copying content in any way (even if for personal use) from eCommerceFuel will result in immediate termination of your account.

Sharing Accounts

Sharing an account is not permitted.  If you have multiple people in an organization who wish to be involved in the Community, each person must apply separately.  We do not offer a discount for multiple accounts at the same company.

Keeping Your Information Current

Once or twice a year an automated system will request updated business information (url, yearly revenue, etc) via a simple questionnaire.  Failure to update your information in a timely manner will result in your account being cancelled.

Cancelling Your Account

If you wish to cancel your account, please contact us via email.  We will refund a prorated portion of your membership fee based on how much time is remaining in the billing period.  Members who cancel will need to re-apply if they wish to rejoin the community, and will be subject to any new forum requirements (such as a case study).

Moderator Actions

Occasionally a moderator will need to take action on a post that violates the community guidelines in some way (spam, affiliate link, inappropriate comment, etc).   If you have an issue with a moderator’s decision, please contact either Padraic or Andrew via PM. Discussing moderator decisions within the forum is prohibited. 

We reserve the right to edit any and all content that has been placed on eCommerceFuel, as well as the right to revoke your eCommerceFuel membership at any time.

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