Merchandising Lessons from a Victoria’s Secret Executive

Today we’re diving into the story of Kira Karmazin, a former VP of Merchandising for Carter’s, Gap, and Victoria’s Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time.

Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry.

You’ll learn:

• How Kira optimized for work-life balance through entrepreneurship. (5:40)
• What would surprise people about the inner workings of fashion retail. (10:30)
• What Kira learned from her time at Victoria’s Secret. (12:30)
• What her team looks like. (18:00)
• How much of the business is driven off repeat business. (20:00)
• What Kira’s leadership style is. (21:30)
• How she has leveraged a lifestyle brand vs. an active brand. (24:35)
• The opportunities in the fashion industry. (28:30)
• Lightning round with Kira. (33:20)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Kira Karmazin of KiraGrace.com)

What Was Mentioned

• Kira Karmazin: Website | LinkedIn
• Veronica Beard
• Avoha
• Fulfil.io
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Image by Rosy from Pixabay.

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.