The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Today we’re diving into the story of Kira Karmazin, a former VP of Merchandising for Carter’s, Gap, and Victoria’s Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time.
Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry.
You’ll learn:
- How Kira optimized for work-life balance through entrepreneurship. (5:40)
- What would surprise people about the inner workings of fashion retail. (10:30)
- What Kira learned from her time at Victoria’s Secret. (12:30)
- What her team looks like. (18:00)
- How much of the business is driven off repeat business. (20:00)
- What Kira’s leadership style is. (21:30)
- How she has leveraged a lifestyle brand vs. an active brand. (24:35)
- The opportunities in the fashion industry. (28:30)
- Lightning round with Kira. (33:20)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Kira Karmazin of KiraGrace.com)
What Was Mentioned
- Kira Karmazin: Website | LinkedIn
- Veronica Beard
- Avoha
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image by Rosy from Pixabay.
Ideas Worth Sharing:
“I didn’t leave because it was demanding—I left because there was a conflict between executive-level responsibility and my goals as a parent.” - Kira Karmazin Tweet this “Those investments in family were more important than my career.” - Kira Karmazin Tweet this “I felt like the education I got there was the Harvard of retail.” - Kira Karmazin Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
