The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Shrinking a Business to Save It
Today Kevin Stecko from 80sTees.com joins the show to discuss how he improved his business by making it smaller and taking a different approach to pricing. Kevin has undergone the evolution from having a massive warehouse with a huge amount of inventory to scaling back and pricing his products at a premium. Listen in as he shares how he managed that change and how downsizing can help save a business.
You’ll learn:
- How shrinking his business helped Kevin to be successful
- Tips for premium pricing
- How to use drop shipping to your advantage
(With your host Andrew Youderian of eCommerceFuel.com and Kevin Stecko of 80sTees.com)
What Was Mentioned
- Kevin Stecko: Website | LinkedIn | Personal Blog
- Today I Completed The Turn Around I Mapped Out In 2016 While On Vacation
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Flikr: N1 Mailbox
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
