Leveraging YouTube and PR to Quickly Grow a Brand

Eric Bandholz and the entire team at Beardbrand have built an eCommerce store that sells beard maintenance products to the tune of approximately $60,000 per month! He’s built a brand in a very specific niche: urban beardsmen, the man who wants to grow a beard but isn’t lazy, unkempt, homeless, etc.

Much of their success has come through great PR and marketing, initially through YouTube and now with outsourced PR and marketing companies. Eric shares some of their most successful tactics for success in such a specific niche.

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Here’s What You’ll Learn

  • How to get incredible PR (and why that shouldn’t be your only focus).
  • Why it’s important to focus your energy on the things you do well and hire on help to do the rest.
  • The value of having vendors PARTNERS vs. just vendors.
  • How to develop a seemingly difficult proprietary product like beard oil.
  • Why to use a local fulfillment house rather than a big company like Amazon.

What Was Mentioned

This Week’s Winner

Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!

Congratulations to Ian from Woodridge, IL for grabbing your free guide. Be watching your mailbox to receive your Perfect Pushup! Now you’ll never have to worry about getting beaten by your 61 year old father at a pushup contest! Enjoy Ian and thanks so much for listening.

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Reach out to us with your questions or feedback for the show, and submit any first sale announcements or other progress achievements!

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  1. Hey Andrew – enjoyed this podcast (as I do all of them), but this one appeared to have a weird echo in the intro/outro. Did anyone else notice this? Wasn’t a huge deal but was just wondering if you switched equipment or something. Thanks!

  2. Hey KB! Thanks for letting me know. I accidentally applied / left an echo filter on , and it didn’t get caught before the podcast went live. Working to get it fixed now. Thanks!


  3. So stoked that Eric is on the pocast! I watched him along his journey as he posted updates on r/entreprenuer and I can’t tell you how cool it is to see someone take their business from conception to profitable and killing it.

    beardbrand.com had a big influence on the design of my newly launched e-commerce store so it’s pretty cool to get to know the man behind the beard a bit better. The layout is clean and easy to navigate without unnecessary design elements.

    As always thanks for the awesome podcast Andrew, you’re killing it.

  4. I’m pumped to listen to this one. Just last week I read about Eric’s journey on Shopify’s blog. The man is killing it!

    I would have never thought there was such a big market out there for products like this one. That’s why I love the internet and the time we are in so much right now. There is literally a market for just about anything.

    Definitely going to see what I can pick up for tips and tricks.

  5. Andrew, I loved this podcast because I loved hearing Eric’s story. I follow a local “urban beardsman” named Outdoor Ben, but I thought it was a very weird thing until I heard Beard Brand’s success story. I like that he failed so many times before he succeeded, but that he learned each time and put value in the people over the product – which led to a better product.