ECFLive Highlights: 7 Steps To Take Your Business From Start-Up To 7 Figures and Beyond with Brandon Eley of

Brandon Eley

A majority of eCommerce owners make two common mistakes: overspending before making money and spending too much in business expenses that will not result in a future profit. While both mistakes are extremely easy to make, there are two key parts of your business that you should always invest in – advertising and inventory. Advertising, […]

Ep# 59: 5 Questions to Ask When Considering a Site Re-Design with Ezra Firestone

Ezra Firetone

This week, I welcome back Ezra Firestone to discuss the 5 questions all eCommerce owners need to consider before starting a site redesign. We debate the reasons behind why an eCommerce store owner would start a site redesign and where to begin. We also get into the different tools that you can use to determine […]

Ep #58: Give Me a Supportive Spouse Over a Rich VC Any Day with Drew Sanocki of

Drew Sanocki

Drew Sanocki is back again on the show, and this week we dive into one of the most vital, but often overlooked aspects of entrepreneurship -supportive spouses. Regardless of your financial situation, having a supportive life partner is detrimental to the success of your business, and the health of your relationship. This week, we discuss several ways to […]

Ep #57: Exploring eCommerce Options World-Wide with Andrew Henderson of

Andrew Henderson

As one of the perks of eCommerce is the ability to run your business anywhere there is internet access. Every day more entrepreneurs are choosing exotic locals to establish as their home base. This trend is raising interesting questions for many entrepreneurs based in the U.S. and abroad about how the taxes are calculated. Which tax laws apply to eCommerce […]

Ep #56: July Round-up: Stories From the eCommerce World with Drew Sanocki of

Drew Sanocki

Drew Sanocki is back on the show this week to dive into what has been going on in the world of eCommerce during the month of July. We are hoping to make this a regular occurrence on the show, where we discuss the many fast-paced changes that happen each month. This week, we tackle everything from Google’s […]

Ep #55: How to Deliver Consistently Great Service (Or How to NOT Take Your Customers for Granted) with Ezra Firestone of

Ezra Firetone

  This week, Ezra Firestone is back to discuss how to provide excellent customer service with an eCommerce store. We discuss how the key to success, and one of the cheapest marketing tools available, is consistent, great customer service. We also get into different types of tools you can use to effectively track incoming correspondence, with an […]

Ep #54: Building the World’s First Self-Learning eCommerce Platform with Josh Caba of

Josh Caba

A majority of eCommerce owners have been led to believe that self-learning platforms are only available to those whose revenue is in the millions. While it is true that self-learning platforms are generally more expensive than typical platforms, they more than make up for their cost by dramatically increasing sales. Self-learning platforms have the ability […]

Ep #53: Lessons Learned the Hard Way, Tips for Hiring in an eCommerce Start-up with Bill D’Alessandro of


eCommerce guru, Bill D’Alessandro is back on the show this week to join me in a review of hiring our first employees. We discuss everything from what we did right, where we were able to mix it up, and what we completely missed the mark on. We also take some time to catch up on […]

Ep #52: Tips for A/B Testing in the Real World with Ezra Firestone of

Ezra Firetone

Ezra Firestone is back for another round this week with 5 tips for A/B testing eCommerce stores. We discuss everything from why you should perform testing on your site to what you should be looking for when setting up a test. You can also see the introduction video that my sales manager and I did […]

Ep #51: Building Customer Awareness with Sam Mallikarjunan of HubSpot

Sam Mallikarjunan

As eCommerce is quickly becoming the shopping method of choice for consumers, there is more competition than ever for driving traffic. The cost of being able to target consumers who are ready to buy is creeping higher and higher. But what about the often overlooked consumers who are not yet considered a good lead? By […]