The Case for Bootstrapping Your Business

Boostrapping-Ladder

These days, it's very fashionable to have a business "funded" by an investor or venture capital firm.  While this kind of funding is most prevalent in the tech sector, it's still tempting for ambitious new store owners to bring on investors or get a … [Continue reading]

How I Nearly Botched My Business Sale

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"Are you still interested in buying the business?" The potential buyer had been grappling over the weekend with a few troubling issues he'd discovered in due diligence for TrollingMotors.net.  It was now Monday morning, and we were on a … [Continue reading]

How People Judge You Based on the Emails You Write

JudgeLookSmall

Forget about spinning articles and directory listings.  If you want to effectively market your business online, you need to become an expert at networking with others in your niche. But there's a problem: Inboxes have turned into out-of-control … [Continue reading]

TrollingMotors.net Auction Follow-Up

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A month ago I announced I was selling my eCommerce site, TrollingMotors.net.  In rather unorthodox form, I shared all of the financials, offered a 5% bribe/referral commission to get people to spread the word and structured the sale as a reverse … [Continue reading]

The Open-Book Sale of My $600K Store (With Complete Financials)

OpenBook

I'm selling one of my stores, TrollingMotors.net, and will be using a radically different approach. Instead of keeping the details private, I'll be sharing all the key data, including financials and traffic stats. And forget business brokers or … [Continue reading]

Email Marketing Challenge, My Book & Great Recent Content

Drop Shipping Cover

I don't normally write update posts, but I had a number of news items I wanted to share.  Specifically, I wanted to update you on how the email marketing challenge is going, let you know about my new drop shipping book and highlight some killer … [Continue reading]

How to Read a Balance Sheet (The Non-Boring Version)

Slack-Lining

Today I'll be (hopefully) demystifying how to read a balance sheet, a potentially confusing beast for those unfamiliar with it. At it's simplest, a balance sheet shows what assets your company controls and who owns them. And if you're concerned … [Continue reading]

Mastering the Income Statement (Even If You Hate Accounting)

Full-IS

The income statement seems straightforward enough: revenue at the top, expenses in the middle and profit at the bottom, right? Sadly, the good old profit-and-loss gets botched more than just about any other financial statement. If you're running … [Continue reading]

The New Google Keyword Planner: What You Need to Know

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Sadly, Google's infamous Keyword Tool is no more.  It was recently replaced by the new (although not necessarily improved) Google Keyword Planner.  Why the switch, and what does it mean for you? Here's what you need to know about the new … [Continue reading]

Becoming a Niche Expert When Drop Shipping Products

AndrewTruck

I know the products and the market I sell in extremely well, yet I've only laid hands on a small percentage of the items I offer because I'm drop shipping all my products. Sound impossible?  If you're willing to get creative and put in a bit of … [Continue reading]