Auction Follow-Up


A month ago I announced I was selling my eCommerce site,  In rather unorthodox form, I shared all of the financials, offered a 5% bribe/referral commission to get people to spread the word and structured the sale as a reverse … [Continue reading]

The Open-Book Sale of My $600K Store (With Complete Financials)


I'm selling one of my stores,, and will be using a radically different approach. Instead of keeping the details private, I'll be sharing all the key data, including financials and traffic stats. And forget business brokers or … [Continue reading]

Email Marketing Challenge, My Book & Great Recent Content

Drop Shipping Cover

I don't normally write update posts, but I had a number of news items I wanted to share.  Specifically, I wanted to update you on how the email marketing challenge is going, let you know about my new drop shipping book and highlight some killer … [Continue reading]

How to Read a Balance Sheet (The Non-Boring Version)


Today I'll be (hopefully) demystifying how to read a balance sheet, a potentially confusing beast for those unfamiliar with it. At it's simplest, a balance sheet shows what assets your company controls and who owns them. And if you're concerned … [Continue reading]

Mastering the Income Statement (Even If You Hate Accounting)


The income statement seems straightforward enough: revenue at the top, expenses in the middle and profit at the bottom, right? Sadly, the good old profit-and-loss gets botched more than just about any other financial statement. If you're running … [Continue reading]

The New Google Keyword Planner: What You Need to Know

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Sadly, Google's infamous Keyword Tool is no more.  It was recently replaced by the new (although not necessarily improved) Google Keyword Planner.  Why the switch, and what does it mean for you? Here's what you need to know about the new … [Continue reading]

Becoming a Niche Expert When Drop Shipping Products


I know the products and the market I sell in extremely well, yet I've only laid hands on a small percentage of the items I offer because I'm drop shipping all my products. Sound impossible?  If you're willing to get creative and put in a bit of … [Continue reading]

The New eCommerceFuel Podcast


I'm thrilled to announce the launch of the eCommerceFuel podcast!  For someone who loves both eCommerce and the sound of my own voice, it's a truly exciting day. To celebrate, I'll be giving away a copy of The Insider's Guide and a 1-on-1 … [Continue reading]

Email Marketing & Cart Abandonment Results


A few months ago, I shared our plan to implement email marketing with promises to share how things went ... and the results are in! I'm happy to report with the help of Klaviyo and Rejoiner we were able to generate 10.5% of our overall sales from … [Continue reading]

The Only 4 Ways to Successfully Build an Online Store


Ten years ago you could get a basic store online, add a few products, buy some cheap traffic and - voilà! - you'd be able to build a successful online store. Oh, how times have changed!  While it's still very feasible to build a thriving … [Continue reading]