Mastering the Income Statement (Even If You Hate Accounting)


The income statement seems straightforward enough: revenue at the top, expenses in the middle and profit at the bottom, right? Sadly, the good old profit-and-loss gets botched more than just about any other financial statement. If you're running … [Continue reading]

The New Google Keyword Planner: What You Need to Know

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Sadly, Google's infamous Keyword Tool is no more.  It was recently replaced by the new (although not necessarily improved) Google Keyword Planner.  Why the switch, and what does it mean for you? Here's what you need to know about the new … [Continue reading]

Becoming a Niche Expert When Drop Shipping Products


I know the products and the market I sell in extremely well, yet I've only laid hands on a small percentage of the items I offer because I'm drop shipping all my products. Sound impossible?  If you're willing to get creative and put in a bit of … [Continue reading]

The New eCommerceFuel Podcast


I'm thrilled to announce the launch of the eCommerceFuel podcast!  For someone who loves both eCommerce and the sound of my own voice, it's a truly exciting day. To celebrate, I'll be giving away a copy of The Insider's Guide and a 1-on-1 … [Continue reading]

Email Marketing & Cart Abandonment Results


A few months ago, I shared our plan to implement email marketing with promises to share how things went ... and the results are in! I'm happy to report with the help of Klaviyo and Rejoiner we were able to generate 10.5% of our overall sales from … [Continue reading]

The Only 4 Ways to Successfully Build an Online Store


Ten years ago you could get a basic store online, add a few products, buy some cheap traffic and - voilà! - you'd be able to build a successful online store. Oh, how times have changed!  While it's still very feasible to build a thriving … [Continue reading]

Offering Phone Support: The Store Owner’s Dilemma


Deciding if and how to offer phone support is one of the hardest things I've wrestled with as an eCommerce entrepreneur.  I've tried half a dozen different approaches and I'm still not 100% satisfied with how I've incorporated it in my business. … [Continue reading]

Real-World eCommerce Training You’ll Love


Today I'm thrilled to announce The Insider's Guide to Building an Online Store. The Guide is a comprehensive, step-by-step eCommerce training course designed to help you build your own store – even if you're just getting started. To celebrate … [Continue reading]

10 eCommerce Experts You Should Be Following


It's really hard to find quality eCommerce content with the individual entrepreneur in mind. Too many sites are targeted only toward large enterprise businesses, have poor content or don't have first-hand experience running an eCommerce … [Continue reading]

The SEO Mistake That Wiped Out 80% of My Traffic


It was just over a year ago that one of my sites lost nearly 80% of its organic web traffic due to Google's now-infamous Penguin update. As much as I wanted to blame Google, sadly I was the one responsible for my misfortune. What SEO mistakes did … [Continue reading]