A Year in Review: eCommerceFuel Turns One

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It was one year ago I published my first post here on eCommerceFuel. Looking back, I'm amazed at how the blog and community have grown in just 12 short months. In this post I want to share traffic and analytic stats and the marketing strategies … [Continue reading]

A Sneak Peek Inside Our New Email Marketing Plan

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In this post I'm going to give you a sneak peek at the email marketing plan we'll be implementing at one of my own stores, Right Channel Radios, using the email service Klaviyo. I'll also be sharing the results of the campaign quarterly on the … [Continue reading]

How to Boost Sales 25% with Effective Email Marketing

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I've never made email a priority in the 5+ years I've spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told me it was possible to see a 25% sales boost from effective email marketing, I could only whimper … [Continue reading]

Why Ditching My $5,000 Custom Design Increased Sales

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We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design … [Continue reading]

4 Signs You Shouldn’t Start an Online Store

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I recently received the following email from a reader hoping to get started with eCommerce: Hi Andrew - I have just spent $5,500 with [X training program] online, and feel like I got ripped off. I have not found my NICHE. I have information … [Continue reading]

Turning Around a Troubled Online Store

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A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com - an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to … [Continue reading]

An Interview with eCommerce Pioneer Gary Vaynerchuk

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I'm thrilled to bring you an interview with well-known entrepreneur Gary Vaynerchuk. Gary transformed his family's New Jersey liquor store into wine powerhouse Wine Library, largely by embracing eCommerce in the late 90s long before others realized … [Continue reading]

Increasing Sales by 69% with eCommerce Conversion Optimization

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Over the last few weeks I've gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for more than six years.  He works with companies to help them increase conversion through a better … [Continue reading]

Behind the Scenes of a $500,000 eCommerce Business for Sale

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I typically don't take on eCommerce consulting, but when reader Andy Depperschmidt offered to let me share details of his purchase of a website generating $500,000 in annual revenue, I agreed to advise him at no charge. In this post I'll be revealing … [Continue reading]

Picking the Best Shopping Cart – Advice from a Cart Guru

Shopping Cart Guru Andrew Bleakley

To say Andrew Bleakley knows a lot about shopping carts is an understatement - he's a full-fledged cart guru.  Over the last 15 years he's helped literally hundreds of eCommerce entrepreneurs launch successful stores with his cart development and … [Continue reading]