Offering Phone Support: The Store Owner’s Dilemma

Phone-Support

Deciding if and how to offer phone support is one of the hardest things I've wrestled with as an eCommerce entrepreneur.  I've tried half a dozen different approaches and I'm still not 100% satisfied with how I've incorporated it in my business. … [Continue reading]

Real-World eCommerce Training You’ll Love

insider-guide-box

Today I'm thrilled to announce The Insider's Guide to Building an Online Store. The Guide is a comprehensive, step-by-step eCommerce training course designed to help you build your own store – even if you're just getting started. To celebrate … [Continue reading]

10 eCommerce Experts You Should Be Following

experts-only

It's really hard to find quality eCommerce content with the individual entrepreneur in mind. Too many sites are targeted only toward large enterprise businesses, have poor content or don't have first-hand experience running an eCommerce … [Continue reading]

The SEO Mistake That Wiped Out 80% of My Traffic

Penguin

It was just over a year ago that one of my sites lost nearly 80% of its organic web traffic due to Google's now-infamous Penguin update. As much as I wanted to blame Google, sadly I was the one responsible for my misfortune. What SEO mistakes did … [Continue reading]

A Year in Review: eCommerceFuel Turns One

Cake

It was one year ago I published my first post here on eCommerceFuel. Looking back, I'm amazed at how the blog and community have grown in just 12 short months. In this post I want to share traffic and analytic stats and the marketing strategies … [Continue reading]

A Sneak Peek Inside Our New Email Marketing Plan

PostImage

In this post I'm going to give you a sneak peek at the email marketing plan we'll be implementing at one of my own stores, Right Channel Radios, using the email service Klaviyo. I'll also be sharing the results of the campaign quarterly on the … [Continue reading]

How to Boost Sales 25% with Effective Email Marketing

mailbox

I've never made email a priority in the 5+ years I've spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told me it was possible to see a 25% sales boost from effective email marketing, I could only whimper … [Continue reading]

Why Ditching My $5,000 Custom Design Increased Sales

TMlogo

We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design … [Continue reading]

4 Signs You Shouldn’t Start an Online Store

bridge

I recently received the following email from a reader hoping to get started with eCommerce: Hi Andrew - I have just spent $5,500 with [X training program] online, and feel like I got ripped off. I have not found my NICHE. I have information … [Continue reading]

Turning Around a Troubled Online Store

Troubled-Online-Store

A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com - an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to … [Continue reading]