An Interview with eCommerce Pioneer Gary Vaynerchuk

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I'm thrilled to bring you an interview with well-known entrepreneur Gary Vaynerchuk. Gary transformed his family's New Jersey liquor store into wine powerhouse Wine Library, largely by embracing eCommerce in the late 90s long before others realized … [Continue reading]

Increasing Sales by 69% with eCommerce Conversion Optimization

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Over the last few weeks I've gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for more than six years.  He works with companies to help them increase conversion through a better … [Continue reading]

Behind the Scenes of a $500,000 eCommerce Business for Sale

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I typically don't take on eCommerce consulting, but when reader Andy Depperschmidt offered to let me share details of his purchase of a website generating $500,000 in annual revenue, I agreed to advise him at no charge. In this post I'll be revealing … [Continue reading]

Picking the Best Shopping Cart – Advice from a Cart Guru

Shopping Cart Guru Andrew Bleakley

To say Andrew Bleakley knows a lot about shopping carts is an understatement - he's a full-fledged cart guru.  Over the last 15 years he's helped literally hundreds of eCommerce entrepreneurs launch successful stores with his cart development and … [Continue reading]

Launching a Store With a Full-Time Job

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One of the biggest obstacles to launching an online store is finding the time to do it.  And while I think focusing on your business completely is a great option, most people just aren't in a position to quit their full-time job. That's why I … [Continue reading]

Outsourcing from a Virtual Assistant’s Perspective

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After the last post on hiring VAs, I thought it'd be interesting to hear about outsourcing from a different perspective - directly from a virtual assistant!  Specifically, I'm pleased to introduce you to our team member May. May - a VA based in … [Continue reading]

How to Hire a Virtual Assistant in the Philippines – with John Jonas

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If you've ever considered hiring a virtual assistant to help with your business you won't want to miss this interview.  And even if you're already outsourcing, you'll learn incredibly valuable techniques for building strong and productive working … [Continue reading]

Building an Industrial Equipment Empire: An Interview With Dave Huckabay

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Dave Huckabay is an eCommerce veteran with 12+ years of experience selling industrial equipment online. He's the owner of SMTInspection.com, SonicsOnline.com and many others. He's also the author of the Grabapple Guide to eCommerce, an in-depth guide … [Continue reading]

The 17 Best (And Worst) eCommerce Marketing Strategies

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The only thing harder than successfully marketing your eCommerce store is trying to do it with outdated, ineffective techniques. That's why I've compiled a "hit list" of my favorite highly effective eCommerce marketing strategies. Also included is … [Continue reading]

The 15-Minute Guide to Becoming an SEO Ninja

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Learning SEO can be an intimidating process. There's an incredible amount of information online and even more conflicting opinions from so-called "experts." You could spend months trying to sort everything out. Or you could invest 15 minutes … [Continue reading]