How to Boost Sales 25% with Effective Email Marketing

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I've never made email a priority in the 5+ years I've spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told me it was possible to see a 25% sales boost from effective email marketing, I could only whimper … [Continue reading]

Why Ditching My $5,000 Custom Design Increased Sales

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We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design … [Continue reading]

4 Signs You Shouldn’t Start an Online Store

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I recently received the following email from a reader hoping to get started with eCommerce: Hi Andrew - I have just spent $5,500 with [X training program] online, and feel like I got ripped off. I have not found my NICHE. I have information … [Continue reading]

Turning Around a Troubled Online Store

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A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com - an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to … [Continue reading]

An Interview with eCommerce Pioneer Gary Vaynerchuk

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I'm thrilled to bring you an interview with well-known entrepreneur Gary Vaynerchuk. Gary transformed his family's New Jersey liquor store into wine powerhouse Wine Library, largely by embracing eCommerce in the late 90s long before others realized … [Continue reading]

Increasing Sales by 69% with eCommerce Conversion Optimization

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Over the last few weeks I've gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for more than six years.  He works with companies to help them increase conversion through a better … [Continue reading]

Behind the Scenes of a $500,000 eCommerce Business for Sale

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I typically don't take on eCommerce consulting, but when reader Andy Depperschmidt offered to let me share details of his purchase of a website generating $500,000 in annual revenue, I agreed to advise him at no charge. In this post I'll be revealing … [Continue reading]

Picking the Best Shopping Cart – Advice from a Cart Guru

Shopping Cart Guru Andrew Bleakley

To say Andrew Bleakley knows a lot about shopping carts is an understatement - he's a full-fledged cart guru.  Over the last 15 years he's helped literally hundreds of eCommerce entrepreneurs launch successful stores with his cart development and … [Continue reading]

Launching a Store With a Full-Time Job

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One of the biggest obstacles to launching an online store is finding the time to do it.  And while I think focusing on your business completely is a great option, most people just aren't in a position to quit their full-time job. That's why I … [Continue reading]

Outsourcing from a Virtual Assistant’s Perspective

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After the last post on hiring VAs, I thought it'd be interesting to hear about outsourcing from a different perspective - directly from a virtual assistant!  Specifically, I'm pleased to introduce you to our team member May. May - a VA based in … [Continue reading]