Why Ditching My $5,000 Custom Design Increased Sales


We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site. Specifically, I want to share the thought process behind the redesign, some specific before-and-after design … [Continue reading]

4 Signs You Shouldn’t Start an Online Store


I recently received the following email from a reader hoping to get started with eCommerce: Hi Andrew - I have just spent $5,500 with [X training program] online, and feel like I got ripped off. I have not found my NICHE. I have information … [Continue reading]

Turning Around a Troubled Online Store


A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com - an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to … [Continue reading]

An Interview with eCommerce Pioneer Gary Vaynerchuk


I'm thrilled to bring you an interview with well-known entrepreneur Gary Vaynerchuk. Gary transformed his family's New Jersey liquor store into wine powerhouse Wine Library, largely by embracing eCommerce in the late 90s long before others realized … [Continue reading]

Increasing Sales by 69% with eCommerce Conversion Optimization


Over the last few weeks I've gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for more than six years.  He works with companies to help them increase conversion through a better … [Continue reading]

Behind the Scenes of a $500,000 eCommerce Business for Sale


I typically don't take on eCommerce consulting, but when reader Andy Depperschmidt offered to let me share details of his purchase of a website generating $500,000 in annual revenue, I agreed to advise him at no charge. In this post I'll be revealing … [Continue reading]

Picking the Best Shopping Cart – Advice from a Cart Guru

Shopping Cart Guru Andrew Bleakley

To say Andrew Bleakley knows a lot about shopping carts is an understatement - he's a full-fledged cart guru.  Over the last 15 years he's helped literally hundreds of eCommerce entrepreneurs launch successful stores with his cart development and … [Continue reading]

Launching a Store With a Full-Time Job


One of the biggest obstacles to launching an online store is finding the time to do it.  And while I think focusing on your business completely is a great option, most people just aren't in a position to quit their full-time job. That's why I … [Continue reading]

Outsourcing from a Virtual Assistant’s Perspective

Virtual Assistant Typing

After the last post on hiring VAs, I thought it'd be interesting to hear about outsourcing from a different perspective - directly from a virtual assistant!  Specifically, I'm pleased to introduce you to our team member May. May - a VA based in … [Continue reading]

How to Hire a Virtual Assistant in the Philippines – with John Jonas


If you've ever considered hiring a virtual assistant to help with your business you won't want to miss this interview.  And even if you're already outsourcing, you'll learn incredibly valuable techniques for building strong and productive working … [Continue reading]