The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
It’s been a wild few years in eCommerce, so I was super excited to sit down and go over the results of our fourth-ever eCommerce Trends Report for 2022. The results were eye-opening, and there were some pretty interesting takeaways about what is working in eCommerce, what’s not working, what trends are emerging, and what the general lay of the eCommerce land looks like.
In this episode, I’m going over four of the most surprising takeaways, including the best model when it comes to having a strong competitive advantage, pricing tactics that almost always work, and why ROAS is less important than we think. I also discuss something that we saw for the first time ever with Amazon and how really effective branding and marketing played out in the numbers.
You’ll learn:
- The details of who completed this year’s survey. (5:20)
- The biggest challenge that store owners are struggling with right now. (8:40)
- Pricing trends and one of the biggest trends from the full report. (10:20)
- What powered stores that are growing quickly and/or sustainably. (12:30)
- Where paid ads stood when it comes to the trends. (18:05)
- The most widely used and most effective marketing channels. (22:00)
- Whether wholesale is worth the margin hit. (26:25)
- The top four takeaways from this year’s report. (32:55)
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(With your host Andrew Youderian of eCommerceFuel.com)
What Was Mentioned
- eCommerce Trends Report
- eCommerceFuel Charlotte Event
- eComm Camp
- eCommerceFuel Forum
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“It is almost universally a good move to raise your prices.” - Andrew Youderian Tweet this “If somebody listed branding and storytelling as their competitive advantage, they were more than 6x more likely to be in that fast-growing group.” - Andrew Youderian Tweet this “Industry knowledge is becoming harder and harder to use as a differentiator.” - Andrew Youderian Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
