The 2026 eCom Trends Report
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Podcast | Episode 529
I Had 40 Employees, Millions in Profitable Revenue and Was Miserable
Is it possible for entrepreneurs to find a real balance between demanding business goals and personal well-being? In this episode, I sit down with Chris Kresser, a renowned functional medicine expert and the visionary behind Adapt Naturals. We dive into his personal transformation, detailing his shift from managing a high-stress digital training business to pursuing a lifestyle that prioritizes personal fulfillment without sacrificing professional success.
Listen as Chris shares insights on the practical application of balance in everyday life, the strategic importance of nurturing personal interests to offset work pressures, and his journey in restructuring his professional life to support his well-being. We also discuss the inception of Adapt Naturals and how he designed the business to ensure sustainable growth, minimal staffing, and alignment with his personal values.
You’ll learn:
- The importance of prioritizing health and well-being. (3:30)
- How to find balance between work and life. (10:55)
- What Chris did as a functional medicine doctor. (19:40)
- Why he decided to shut down his practice. (25:25)
- What it was like appearing on Joe Rogan’s podcast. (35:35)
- How Chris created a business that he could enjoy. (42:45)
- eCommerce growth strategies and future sustainability. (48:25)
- The benefit of having a smaller but more sustainable brand. (52:40)
- Where email marketing is landing for Chris currently. (1:02:00)
- All about Adapt Naturals. (1:05:30)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Chris Kresser of Adapt Naturals)
What Was Mentioned
- Chris Kresser: Website
- Adapt Naturals
- Andrew Faris
- Bill D’Alessandro
- Joe Rogan
- Zipify Pages
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“Something that I've learned over time is how to how to seek out and find the best people to do whatever it is that needs to be done.” - Chris Kresser Tweet this “I don't think that I'm some kind of business genius that was able to launch this brand and bootstrap it with no outside funding to from zero to where we are, you know? But I spent 15 years building reputation and a brand.” - Chris Kresser Tweet this “I just wanted to get back to a much simpler existence.” - Chris Kresser Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
