The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing.
In this episode, we’re diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how often they email the list, and how often they clean the list. We also discuss SMS marketing strategies, the jewelry business and related partnership that Toni started, and what she has learned along the way.
You’ll learn:
- How Toni got into motorcycles. (3:25)
- What she has been doing in email marketing. (5:50)
- How she managed to 5X the revenue from email marketing. (8:00)
- The state of email marketing today. (11:40)
- The argument for cleaning your email list often. (15:15)
- What is working well in the SMS world. (16:30)
- All about Toni’s jewelry business. (20:50)
- Her favorite part of running an event. (37:45)
- The ins and outs of the Seller’s Summit. (42:30)
- Lightning round with Toni. (45:00)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Toni Herrbach of NotConsumed.com)
What Was Mentioned
- Toni Herrbach: Website | Instagram | Twitter
- Seller’s Summit
- Profitable Audience Podcast
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“The amount of testing and fun things that you can do with a big list is really exciting.” - @ToniHerrbach Tweet this “Most businesses I know are under-sending.” - @ToniHerrbach Tweet this "Usually when we're not trying to sell is when we sell the best.” - @ToniHerrbach Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
