The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Unless you’ve been living under a rock, you’ve probably noticed that it’s been a rough year for eCommerce. After the debacle that was the Apple and Facebook divorce, you are definitely not alone if you found the ax being taken to your ad account ROI.
Joining me today are Austin Harrison and Grant Margerum, founders of Northbeam.io, the new standard for eCommerce intelligence and attribution. Listen in as we talk all about data, tracking, and what the heck happened between Apple and Facebook. You’ll learn what you need to know about the different types of data, what the future of tracking looks like, and how Northbeam.io helps clients grow their revenue by an average of 44%—and allows them to make smarter, faster decisions.
You’ll learn:
- The genesis of Northbeam. (2:50)
- The different types of data. (5:00)
- Northbeam’s data workflow. (9:30)
- How to connect to visitors long-term. (14:20)
- How to get more real-time data. (19:20)
- How Northbeam is helping businesses overcome the Apple/Facebook spat. (24:00)
- How the future of data tracking is going to get tougher. (26:00)
- The types of businesses that Northbeam works with. (27:45)
- Lightning round with Austin and Grant. (28:55)
(With your host Andrew Youderian of eCommerceFuel.com and Austin Harrison and Grant Margerum of Northbeam.io)
What Was Mentioned
- Austin Harrison: LinkedIn
- Grant Margerum: LinkedIn
- Northbeam.io
- Miracle Wanzo
- eCommerceFuel Forum
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
- A2X – Simplify your bookkeeping, eliminate the guesswork, and automate.
Image credit to Northbeam.io.
Ideas Worth Sharing:
“The real horsepower that drives our attribution is the 1st party data.” - Grant Margerum Tweet this “We’re looking at a lot of different signals, not just the cookie and the email.” - Austin Harrison Tweet this “Criticism is more valuable than praise.” - Austin Harrison Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
