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Accurate Attribution in a Post iOS 14.5 World

Unless you’ve been living under a rock, you’ve probably noticed that it’s been a rough year for eCommerce. After the debacle that was the Apple and Facebook divorce, you are definitely not alone if you found the ax being taken to your ad account ROI.

Joining me today are Austin Harrison and Grant Margerum, founders of Northbeam.io, the new standard for eCommerce intelligence and attribution. Listen in as we talk all about data, tracking, and what the heck happened between Apple and Facebook. You’ll learn what you need to know about the different types of data, what the future of tracking looks like, and how Northbeam.io helps clients grow their revenue by an average of 44%—and allows them to make smarter, faster decisions.

You’ll learn:

  • The genesis of Northbeam. (2:50)
  • The different types of data. (5:00)
  • Northbeam’s data workflow. (9:30)
  • How to connect to visitors long-term. (14:20)
  • How to get more real-time data. (19:20)
  • How Northbeam is helping businesses overcome the Apple/Facebook spat. (24:00)
  • How the future of data tracking is going to get tougher. (26:00)
  • The types of businesses that Northbeam works with. (27:45)
  • Lightning round with Austin and Grant. (28:55)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Austin Harrison and Grant Margerum of Northbeam.io)

 

What Was Mentioned

Image credit to Northbeam.io.



Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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