Losing $500K+ Amid a Counterfeiting Nightmare

For the last year, Kevin Williams of Brush Hero has been dealing with the nightmarish implications of having his product ripped off. Not only have the knockoffs cost him more than half a million dollars in lost sales and out-of-pocket fees, but the whole ordeal has also halted his company’s growth as they try to fight back. In this episode, Kevin gives us a candid look at what happened, what he’s doing to fight for his company, and what business owners should be doing to protect themselves from counterfeiters.

You’ll learn:

  • The financial and non-financial issues Kevin’s company has been dealing with as a result of people ripping off their product
  • Their most effective tool for fighting back
  • How they handled customer complaints about knockoff products
  • Kevin’s advice for protecting intellectual property


Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Kevin Williams of BrushHero.com)


What Was Mentioned


Flickr: Marina Noordegraaf

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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