Losing $500K+ Amid a Counterfeiting Nightmare

For the last year, Kevin Williams of Brush Hero has been dealing with the nightmarish implications of having his product ripped off. Not only have the knockoffs cost him more than half a million dollars in lost sales and out-of-pocket fees, but the whole ordeal has also halted his company’s growth as they try to fight back. In this episode, Kevin gives us a candid look at what happened, what he’s doing to fight for his company, and what business owners should be doing to protect themselves from counterfeiters.

You’ll learn:

  • The financial and non-financial issues Kevin’s company has been dealing with as a result of people ripping off their product
  • Their most effective tool for fighting back
  • How they handled customer complaints about knockoff products
  • Kevin’s advice for protecting intellectual property


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(With your host Andrew Youderian of eCommerceFuel.com and Kevin Williams of BrushHero.com)


What Was Mentioned


Flickr: Marina Noordegraaf

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1 Comment

  1. Hey Andrew,
    The Transparency program Amazon offers is way to combat counterfeit products. It’s essentially another label you affix to your products that confirms the authenticity.