The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Today I’d thought we’d talk about something that’s been in the news recently: Amazon’s growing PPC business. Their PPC division has nearly doubled over the last year, and I’ve got Marshall Hayes of Amplio Digital here to talk about what’s been going on. Marshall knows the Amazon PPC world really well, and he explains what’s changing, what this means for sellers, and what we can expect in the future.
You’ll learn:
- What’s going on with Amazon’s PPC business
- The new targeting options they recently rolled out
- Their two main ad types
- The average return on ad spend for Amazon advertising
(With your host Andrew Youderian of eCommerceFuel.com and Marshall Hayes of AmplioDigital.com)
What Was Mentioned
- Andrew Youderian: Blog | Twitter | Facebook | LinkedIn
- Marshall Hayes: Website | LinkedIn
- Bill D’Alessandro
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Flickr: AddADot Images
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
