Amazon’s Growing, Changing PPC Business in 2019

Today I’d thought we’d talk about something that’s been in the news recently: Amazon’s growing PPC business. Their PPC division has nearly doubled over the last year, and I’ve got Marshall Hayes of Amplio Digital here to talk about what’s been going on. Marshall knows the Amazon PPC world really well, and he explains what’s changing, what this means for sellers, and what we can expect in the future.

You’ll learn:

  • What’s going on with Amazon’s PPC business
  • The new targeting options they recently rolled out
  • Their two main ad types
  • The average return on ad spend for Amazon advertising


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(With your host Andrew Youderian of and Marshall Hayes of


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