With Apple rolling out iOS 14 in the spring, users will be able to opt out of being tracked by apps. So where will this leave Facebook ads or other online marketing services? Today Miracle Wanzo of DiscoveryMarketing.io joins the show to discuss this topic, diving into the serious implications this will have for marketing in the digital world.
Listen in as we explain how this is being implemented and what is actually being blocked. You will learn what this means for custom audiences and geographical targeting, the unintended consequences this may have, and so much more.
Image credit to Gerd Altmann from Pixabay.