With Apple rolling out iOS 14 in the spring, users will be able to opt out of being tracked by apps. So where will this leave Facebook ads or other online marketing services? Today Miracle Wanzo of DiscoveryMarketing.io joins the show to discuss this topic, diving into the serious implications this will have for marketing in the digital world.
Listen in as we explain how this is being implemented and what is actually being blocked. You will learn what this means for custom audiences and geographical targeting, the unintended consequences this may have, and so much more.
- How this escalated to where we are today. (3:46)
- What you need to understand about the opt-out option. (8:46)
- Whether small businesses will be hit as hard as we may fear. (11:28)
- What iOS 14 will be blocking. (15:36)
- How attribution and campaign tracking will be affected. (19:12)
- What this means for custom audiences. (25:45)
- What this means for geographical targeting. (34:25)
- The importance of having your own tracking with this change. (40:07)
- The impact on digital marketing that we may not see coming because of this. (47:13)
What Was Mentioned
- Miracle Wanzo: Website | LinkedIn | Twitter
- Wall Street Journal Article
- Mobile Dev Memo Podcast Link
- Klaviyo Personalized SMS
- eCommerceFuel Forum
Ideas Worth Sharing:“I would say the entire industry has not had a lot of time to adapt to how this will impact the mobile web.”- @miraclewanzo Click To Tweet “It’s not a block per se—its' a different set of technology for measurement and reporting that you need to use if a user opts out of tracking.”- @miraclewanzo Click To Tweet “If someone opts out of the iOS user tracking, you will not be able to add them to a custom audience.”- @miraclewanzo Click To Tweet
Image credit to Gerd Altmann from Pixabay.