With Amazon cracking down on illegitimate reviews, unscrupulous players have a new weapon in their toolkit: attacking a listing by posting loads of fake, positive reviews. The worst part is it can be effective, as Zac Plansky unfortunately discovered. In this episode, I talk with Zac about the attack and how he was finally able to get his account reinstated after a stressful suspension.
You’ll learn:
- How Zac realized he was being targeted
- What he did to get his account reinstated after the suspension
- Zac’s recommendations for someone in a similar situation
(With your host Andrew Youderian of eCommerceFuel.com and Zac Plansky of AT3Tactical.com)
What Was Mentioned
- Andrew Youderian: Blog | Twitter | Facebook | LinkedIn
- Zac Plansky: Website | LinkedIn
- eCommerceFuel Private Forum Article: We’ve Been Attacked on Amazon by with 5-Star Reviews
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Flickr: Terry Madigan
Post tagged in: Podcast
We are a top 500 seller on Amazon and we were suspended this summer for 6 weeks. Not for reviews but for another complex reason. Amazon is a huge portion of our business and I directly dealt with overcoming this suspension.
I heard Andrew say “obviously you send in the first appeal” and then where do you go?
I would highly suggest not doing this. Hire a consultant (I have a great one we worked with) and make your first appeal a solid case that’s fully developed.
The cost of a consultant seems steep Day 1, but is nothing compared to loss of sales, loss of listing traction, and dealing with Amazons silence.
They also have different contacts that aren’t available anywhere else to escalate the case.
What does the future hold for reviews? Amazon can’t allow a wild west free-for-all but how do they effectively police it? Surely fake reviews will always be in play in some sort of way. It’s hard enough for new businesses acting honestly as it is without having to deal with dodgy competitors.
Nice post great information. Thanks for sharing, keep posting.
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