1. What does the future hold for reviews? Amazon can’t allow a wild west free-for-all but how do they effectively police it? Surely fake reviews will always be in play in some sort of way. It’s hard enough for new businesses acting honestly as it is without having to deal with dodgy competitors.

    1. They need to move to verified purchases for reviews, not sure why they haven’t up to this point. This is frightening as you can basically put an anonymous $100 hit on any competitor to knock them out of the game for a couple months