With Amazon cracking down on illegitimate reviews, unscrupulous players have a new weapon in their toolkit: attacking a listing by posting loads of fake, positive reviews. The worst part is it can be effective, as Zac Plansky unfortunately discovered. In this episode, I talk with Zac about the attack and how he was finally able to get his account reinstated after a stressful suspension.
You’ll learn:
- How Zac realized he was being targeted
- What he did to get his account reinstated after the suspension
- Zac’s recommendations for someone in a similar situation
(With your host Andrew Youderian of eCommerceFuel.com and Zac Plansky of AT3Tactical.com)
What Was Mentioned
- Andrew Youderian: Blog | Twitter | Facebook | LinkedIn
- Zac Plansky: Website | LinkedIn
- eCommerceFuel Private Forum Article: We’ve Been Attacked on Amazon by with 5-Star Reviews
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Flickr: Terry Madigan
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What does the future hold for reviews? Amazon can’t allow a wild west free-for-all but how do they effectively police it? Surely fake reviews will always be in play in some sort of way. It’s hard enough for new businesses acting honestly as it is without having to deal with dodgy competitors.
They need to move to verified purchases for reviews, not sure why they haven’t up to this point. This is frightening as you can basically put an anonymous $100 hit on any competitor to knock them out of the game for a couple months