News Cart for August 21st

Below is your eCommerce News Cart for August 21st, 2018

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In the News:

Shopify Bans Sale of Guns, Accessories

• Bans the sales of guns and accessories, even those legal in the U.S.
• Stores have until December 31, 2018 to migrate from the platform or stop selling non-compliant items

Klaviyo Launched AI-Powered Customer Lifetime Value

• Calculates backward and forward looking LTV stats, as well as purchase intervals and churn probabilities
• Can segment by LTV as well as create look-a-like audiences for Facebook
• Disclosure:  Klaviyo is a podcast sponsor

Coming to a theater near you: Amazon?

• Amazon rumored to be in the running to acquire Landmark Theatres
• Landmark is the largest theatre chain in the U.S. focused on indie and foreign movies
• Why?  Potential to supplement it’s content creation arm + add to growing physical presence.

Kroger Gets Into Online Grocery with “Kroger Ship”

• Launching in Cincinnati, Houston, Louisville, and Nashville
• Standard shipping of $4.99, and free for orders over $35

Israel’s Yotpo Acquires US Firm Swell Rewards for Undisclosed Amount

• Swell focuses on customer loyalty, incentive based marketing and influencer manager software
• Will be interesting to see how Yotpo/Swell handles integrations with competing review platforms

New ECF Content:

• How One Email Marketer Regularly Achieves 20%+ CTRs (Blog Post)
• Confidently Manage Large, Multi-Month Projects (Podcast)
• Learning from Target’s Ability to Create Rabid Fans and Emotional Connections (Podcast)
• Private Equity & Catching Up with Drew Sanocki (Podcast)
• Surefire Ways to Kill Your Professional Business Network (Podcast)

Top Forum Discussions:

(Subscription required to access.  Not a member?  Apply to join our vibrant community of 7-figure store owners today.)

• How Would You Design the Warehouse of Your Dreams?
• Annual Expert Update: Magento 2018
• Why You Should Join The Online Merchant’s Guild
• Shopify Rolls out Policy Changes – CEO Tobi Lutke Deletes “Free Speech Post” & Medium Account
• I Did These 5 Things and Got a 52% Increase in Amazon Sales

Interesting Articles or Podcasts:

• Community Made – A great podcast series about building connections, community and better relationships
• How to Remember What You Read – The best readers have a system for storing and implementing what they learn.
• The Twenty Dollar Swim – On the importance of calculating the real costs of what you do / spend time on.

Compelling Jobs:

(Compelling opportunities from the eCommerceFuel Job Board.  Find your dream job or post your own job opening here.)

• eCommerce Product Manager | Best Made Company | New York, NY
• Senior Marketplace Associate | Coop Home Goods | Bell, CA
• Chief Financial Officer | AutoAnything | San Diego, CA

Cool Stuff My Friends are Doing:

• LinkHunter.com – A link building platform designed for eCommerce entrepreneurs and marketers from Jeff Oxford, the resident SEO expert at eCommerceFuel.