News Cart for August 21st

Below is your eCommerce News Cart for August 21st, 2018:

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In the News:

Shopify Bans Sale of Guns, Accessories

  • Bans the sales of guns and accessories, even those legal in the U.S.
  • Stores have until December 31, 2018 to migrate from the platform or stop selling non-compliant items

Klaviyo Launched AI-Powered Customer Lifetime Value

  • Calculates backward and forward looking LTV stats, as well as purchase intervals and churn probabilities
  • Can segment by LTV as well as create look-a-like audiences for Facebook
  • Disclosure:  Klaviyo is a podcast sponsor

Coming to a theater near you: Amazon?

  • Amazon rumored to be in the running to acquire Landmark Theatres
  • Landmark is the largest theatre chain in the U.S. focused on indie and foreign movies
  • Why?  Potential to supplement it’s content creation arm + add to growing physical presence.

Kroger Gets Into Online Grocery with “Kroger Ship”

  • Launching in Cincinnati, Houston, Louisville, and Nashville
  • Standard shipping of $4.99, and free for orders over $35

Israel’s Yotpo Acquires US Firm Swell Rewards for Undisclosed Amount

  • Swell focuses on customer loyalty, incentive based marketing and influencer manager software
  • Will be interesting to see how Yotpo/Swell handles integrations with competing review platforms

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