The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Kristi Soomer is the founder and CEO of Encircled.co, an ethical fashion brand designed to help women travel lighter. Today she joins the show to talk about the concept of a B-corporation, which is something I have been wanting to learn more about for a while. Listen in as she shares what it’s like to own a B-corporation, what that actually means for the business, and more.
You’ll learn:
- What a B-Corporation is and why Kristi decided to start one
- How owning a B-Corp changes the way you run your business
- Whether targeting minimalists is a problematic business model
(With your host Andrew Youderian of eCommerceFuel.com and Kristi Soomer of Encircled.co)
What Was Mentioned
- Kristi Soomer: Website | LinkedIn | Twitter | Podcast
- Encircled: Where it’s made
- Encircled: The Men’s Nomadic V-Neck
- Encircled: The Dressy Sweatpant
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Pexels: Kai
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
