The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
How do you turn your eCommerce brand into a beloved icon? In this episode, I sit down with Jessica Strelioff and Danielle LaRoy, the co-founders behind Goodside Studio, to unpack the mysteries of effective branding and design in the digital space. We’ll be chatting not only about what makes a brand stand out, but also how design works to forge meaningful connections with customers.
Listen in as we discuss the critical elements of creating a strong brand identity, integrating design thinking for superior customer experiences, and the power of AI in pushing the boundaries of branding. We’ll also cover the importance of aligning your brand with core values to foster lasting customer relationships and the art of communicating your brand’s story and values through impactful design and visual elements.
You’ll learn:
- The fundamentals of establishing a strong brand identity and its significance in eCommerce. (3:35)
- The importance of aligning your brand with your core values and mission to build lasting customer relationships. (14:20)
- Insights on integrating design thinking into your brand strategy to enhance customer experience. (20:08)
- Practical advice on leveraging AI and other digital tools to innovate your branding efforts. (28:28)
- How to effectively communicate your brand story and values through design and visual elements. (45:12)
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(With your host Andrew Youderian of eCommerceFuel.com and Jessica Strelioff and Danielle LaRoy of Goodside)
What Was Mentioned
- Jessica Strelioff: LinkedIn | Twitter
- Danielle LaRoy: LinkedIn | Twitter
- Goodside
- Practice
- Storyworth
- Flamingo Estate
- Relume
- Visual Electric
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
"A great story really is about connecting people emotionally. It is about tying you over long distances." - @jstrelioff Tweet this “The unpacking experience in and of itself almost feels like a gift.” - @daniellelaroy Tweet this "It's really kind of the foundation of everything that we then build visual identity, verbal identity, website—everything kind of builds on this core foundation of answering the questions of like: Who are you? Why does that matter in the world? And why does that matter to your specific audience?" - @jstrelioff Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
