The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
What does it actually take to grow a product business to eight figures? In this episode, Kareem Raslan, Co-Founder of BrainGain, shares how he built an adjustable dumbbell company into an eight-figure business in just five years. The secret? Focusing on supply chain optimization, conversion rates, profitability, and doing the hard things most founders avoid.
Listen in to learn how Kareem balanced building a business while working in banking, why making the first order profitable is critical, how to increase conversion rates, and how to expand into international markets like the UK and Europe. We also discuss finding your competitive advantage, choosing the right 3PL partner, using customer surveys to improve your business, and why focusing on the highest-impact activities is one of the most important skills a business owner can develop.
You’ll learn:
- How Kareem found the time to build a business while working in banking. (2:20)
- The importance of focusing on the things that will make the biggest impact when growing a business. (10:00)
- Why reputation is so important in the early stages of business growth. (21:00)
- How to find your competitive edge. (24:30)
- The power of focusing on your niche rather than diversifying. (30:00)
- How to find a good 3PL company for your business. (34:20)
- Why knowing your unit economics is essential. (41:15)
- The benefit of using customer surveys. (52:00)
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(With your host Andrew Youderian of eCommerceFuel.com and Kareem Raslan of BrainGain.fit)
What Was Mentioned
- Kareem Raslan: LinkedIn
- BrainGain
- Expanding BrainGain into EU
- eCommerceFuel Forum
Ideas Worth Sharing:
“There is a never-ending list of things to do, opportunities to go after, and things to explore as a business owner, but you need to focus on the things that will make the biggest difference.” - Kareem Raslan Tweet this “When hiring a third-party logistics company, price isn’t everything. There are plenty of other factors to consider.” - Kareem Raslan Tweet this "Knowing your unit economics is absolutely critical.” - Kareem Raslan Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
