The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
How does a modern clothing brand captivate its audience and make genuine connections in today’s digital age? Nasrin Jafri, the creative mind behind Mixed, a vibrant and bold clothing line based out of Brooklyn, unveils her unique strategy of using live, in-person events to attract customers and get to know them better.
Listen in as Nasrin dives deep into the essence of her brand, discussing the distinct recognizable design elements that make Mixed stand out, both online and in the streets. She also opens up about the exhilarating experience of seeing her creations being worn “in the wild” (and her spontaneous idea of holding flash sales whenever she spots someone donning her designs), as well as the challenges and intricacies of organizing in-person events, the balance her team brings in detailing and execution, and her intrinsic need to own and shape every aspect of Mixed—from the music played at events to the content and prints.
You’ll learn:
- Nasrin’s backstory and the inception of Mixed clothing. (2:30)
- Thoughts on improving education in the U.S. (5:35)
- The logistics, challenges, and benefits of in-person events. (8:45)
- How the Mixed studio is more than just a retail space. (13:55)
- The importance of building brand credibility before hosting an event. (18:45)
- How clothes can be a medium of building connections. (24:45)
- The importance of recognizable design in products and how to leverage it. (29:30)
- Lightning round with Nasrin. (36:20)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Nasrin Jafri of MixedByNasrin.com)
What Was Mentioned
- Nasrin Jafri: Website | Instagram
- Pink ‘Nana Jumpsuit
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“The whole story is really about putting one foot in front of the other seeing where curiosity takes you.” - Nasrin Jafri Tweet this “A lot of it was just walking in the dark to get here.” - Nasrin Jafri Tweet this “It gives you credibility in a time where a lot of people are worried about scams online.” - Nasrin Jafri Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
