The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Will Roman discusses how he’s growing Chisos.com through in-person, grassroots marketing. We debate if it’s possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.
You’ll learn:
- How Will is growing his home-grown Austin brand in a grassroots fashion
- Why he is using personalized texting to his customers to drive sales
- How he is using pop-up shops
(With your host Andrew Youderian of eCommerceFuel.com and Will Roman of Chisos.com)
What Was Mentioned
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
