Will Roman discusses how he’s growing Chisos.com through in-person, grassroots marketing. We debate if it’s possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.
- How Will is growing his home-grown Austin brand in a grassroots fashion
- Why he is using personalized texting to his customers to drive sales
- How he is using pop-up shops