The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Podcast | Episode 478
Nine Brands, One Vision: Insights from Building a Holding Co. with Kelcey Lehrich
Are you curious about the challenges and rewards of building a holding company with multiple eCommerce businesses? Kelcey Lehrich is a longtime member of eCommerceFuel and one of the masterminds behind 365-Holdings.com, a company that has several eCommerce businesses and generates a colossal eight figures in revenue.
In this episode, Kelcey shares his journey of building his business and his approach to durable capital, why he chose the holding company model, and the challenges that come with it. Plus, Kelcey will tell us all about what it was like hosting a conference last year for other holding company operators, how he ended up with his own bobblehead, and more.
You’ll learn:
- How Kelcey ended up with his own bobblehead. (3:45)
- The origin behind 365 Holdings. (5:35)
- Which companies they have done better with overall. (10:15)
- Why they chose the holding company model. (12:00)
- How the management of the brands is handled within 365 Holdings. (16:30)
- How Amazon fits into the overall eCommerce strategy. (19:10)
- How the interest rates rise has impacted acquisitions. (23:25)
- Kelcey’s thoughts on Kickfurther. (24:45)
- What the 365 Holdings culture is like. (31:30)
- What a day in the life of Kelcey looks like. (33:15)
- What it was like putting on the first inaugural Hold Co Conference. (45:25)
- Lightning round with Kelcey. (51:00)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Kelcey Lehrich of 365-Holdings.com)
What Was Mentioned
- Kelcey Lehrich: Website | Twitter
- Kickfurther
- Hold Co Conference
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“I am happy to buy good business at fair prices. I am also happy to buy fair businesses at good prices.” - @kelceylehrich Tweet this “Our aim is to find really high-quality businesses that have some defensible moat, some amount of high-quality revenue that we think is durable, and then we give it a great home.” - @kelceylehrich Tweet this “We want to control as much of that value chain as we can.” - @kelceylehrich Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
