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What it Takes to Build a Unique Brand in 2022

What does it take to build a brand in this day and age, and how has the branding experience changed from even a decade ago? David Segal is not only a tea veteran, having founded David’s Tea and now Owner and Co-Founder of FirebellyTea.com, but he also has a ton of branding experience that spans years. He joins the show today to talk all things branding and so much more.

Listen in as we dive into David’s retail experience, what it’s like starting a brand today versus years ago, and how he is weaving really unique branding elements into his new website. We also discuss the investment that went into the current brand and find out what Firebelly Tea is looking for in their next eCommerce Marketing Manager.

You’ll learn:

  • How starting a new brand has changed from the start of David’s Tea to present day. (7:35)
  • What David is doing to proliferate the omni-channel consumer experience. (12:00)
  • The investment it took to get a really solid brand for Firebelly Tea. (15:30)
  • How David’s packaging is different from the typical tea brands. (20:55)
  • How long it took to create the current website presence. (30:45)
  • What Firebelly Tea is looking for in an eCommerce Marketing Manager. (34:00)
  • Lightning round with David. (35:50)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and David Segal of FirebellyTea.com)

What Was Mentioned

Image by Peggy und Marco Lachmann-Anke from Pixabay.



Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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