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Building an 80,000+ Person Email List in Under 8 Months

Conor Lewis has a really cool story. He is the Founder of GetTheFort.com, a magnetic pillow fort that he designed, crowdfunded, and brought to market in under a year. What’s really cool about Conor though is that he is entirely self-taught on eCommerce, but still managed to build a huge audience through social channels by tapping into his previous branding, design, and video experience.

In this episode, we dive into how Conor was able to pull off a super-successful $2.8 million Kickstarter campaign, how he built his 80,000 subscriber email list, and what he learned about Facebook groups through this launch. Conor is a great reminder of what you can get done in a short amount of time if you can hustle hard and have the drive to make it happen.

You’ll learn:

  • Where Conor got the idea for his very effective Kickstarter video. (4:30)
  • The metrics behind his launch. (8:20)
  • The catalyst that prompted him to launch, and launch quickly. (9:00)
  • How he validated and tested the product. (11:30)
  • How he built the momentum behind his launch. (14:30)
  • Why he used Facebook Groups as part of his early ecosystem. (19:00)
  • Where Facebook ads fit into the launch process. (26:20)
  • The pros and cons Conor has found with using Facebook groups. (29:20)
  • What he would change about using Facebook groups if he could do it over again. (39:40)
  • How he built his SMS list. (46:15)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Conor Lewis of GetTheFort.com)

What Was Mentioned

Photo credits to FORT’s Kickstarter page.



Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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