The 2026 eCom Trends Report
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Podcast | Episode 477
Breaking Down the Highly-Effective Funnel at Heart & Soil
As eCommerce owners, we often get caught up in our own perspectives and forget what it’s like to be a customer. So today, we’re going to shift our mindset and take a fresh look from the other side of the coin: the customer’s perspective.
Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You’ll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it’s essential to view your funnel from the customer’s perspective and create a purchasing journey that resonates with them to create lifelong fans.
You’ll learn:
- The customer journey I went on with Heart & Soil. (4:00)
- What they did really well in their funnel. (7:45)
- How they were able to get both my email and phone number. (14:00)
- What the checkout process was like. (16:30)
- How they hooked me. (18:55)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com)
What Was Mentioned
- Screencast version of the walkthrough
- Heart & Soil Supplements
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image by John Conde from Pixabay.
Ideas Worth Sharing:
“Attribution is already broken.” - Andrew Youderian Tweet this “They didn’t need [lifestyle photos] because they already sold me before the product page.” - Andrew Youderian Tweet this "It seems rich, but it didn’t stop me given the quality that it felt like the product was.” - Andrew Youderian Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
